Suchergebnisse

This class will study symbolic communication intended to influence beliefs, attitudes, values, andbehaviors. The course will focus on the critical assessment of persuasive messages, with additionalattention to the theories and research behind persuasive message construction.

Narrationen – ob als Filme, Fernsehserien, Romane oder Computerspiele – ermöglichen es uns, in andere Welten einzutauchen und die Perspektiven der Figuren einzunehmen. Inwiefern diese Erfahrungen die Überzeugungen, Einstellungen, Intention und Verhalten der Rezipienten beeinflussen, untersucht das Forschungsfeld der narrativen Persuasion. Dieser Band stellt die zentralen kommunikationswissenschaftlichen Ansätze und Modelle zur Erklärung narrativer Persuasion vor, erläutert das typische methodische Vorgehen und gibt einen systematischen Überblick über den Forschungsstand. Abschließend werden kritische theoretische und methodische Aspekte diskutiert und aktuelle Entwicklungen im Forschungsfeld skizziert.Das Buch eignet sich für Studierende und Lehrende der Kommunikationswissenschaft und für andere Interessierte als Einführung, Nachschlage- oder Überblickswerk zu zentralen Konzepten, Prozessen und Befunden narrativer Persuasion.

This article revisits the nonverbal rhetorical tradition in Confucianism and examines how Confucianism actualized the tradition through its careful consideration of supernatural forces. In Confucianism, genuine persuasion produces actual change and transformation of one&rsquo ; s course of action, not merely verbal conviction. Speech only is not enough to genuinely persuade others. A speaker must transform others by his exemplary acts in the rites and holy ceremonies where supernatural forces and the notion of the afterlife hold a significant place. While Confucius was not interested in discussing the existence of demons and ghosts or their actual function in society, he recognized that their supposed and assumed existence in holy rites would provide society with an opportunity for genuine persuasion, which leads people to actual changes and reforms in their political and moral life. Discussing the nonverbal mode of persuasion in Confucianism may enhance contemporary democracy in two aspects. First, nonverbal persuasion recognizes those who may have difficulty in actively participating in verbal communication, such as the disabled, immigrants, foreigners, and politically and socially marginalized people, in political discourses. Second, the positive role of civic religion in contemporary societies may be discovered.

En el libro II de la Retórica se encuentra un estudio sobre las pasiones, las cuales, como bien lo afirma Aristóteles, influyen en la formación del juicio y por tanto en la toma de decisiones; esto hace pensar en su posible incidencia en la conformación de las comunidades humanas, lo cual puede ser inicialmente abordado desde los vínculos que una retórica de las pasiones tiene con la política y con la ética. En la parte final de este artículo se muestra la cercanía que puede existir entre el término de pasión utilizado por Aristóteles, y el sentimiento moral de P. Strawson y E. Tugendhat, con el fin de iniciar una reflexión sobre el valor que la retórica de las pasiones de Aristóteles puede tener en los estudios contemporáneos. ; In book II of Rhetoric, there is a study on the passions, which, as Aristotle affirms, influence the formation of judgment and therefore in decision-making: this leads one to think of its possible incidence in the formation of human communities, which may be first approached from the ties that a rhetoric of passions has with politics and ethics. In thefinal part of this article, it shows the closeness that there could be between the term ofpassion used by Aristotle and P. Strawson and E. Tugendhat's moral sentiment in order to initiate a reflection regarding the value that Aristotle 's rhetoric ofpassions may have in contemporarystudies.

Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- Acknowledgments -- Preface -- PART I: Understanding Persuasion -- CHAPTER 1 The Study of Persuasion -- WHY STUDY PERSUASION? -- Practice -- Analysis -- Understanding -- Synthesis: Putting Together Rhetorical Practice, Analysis, and Understanding -- METHODS OF STUDYING PERSUASION -- Method One: Rhetorical Criticism -- Case #1 A rhetorical analysis of the college catalog -- Case #2 A rhetorical analysis of discourse: shaky economy -- Method Two: Social-Scientifi c Approach -- TOWARD A DEFINITION OF PERSUASION -- Human Communication -- Attempted Influence -- Modifying Judgments -- Persuasion versus Propaganda -- Ethical Perspectives of Persuasion -- THE ETHICS OF PERSUASION -- Utilitarianism -- Universalism -- Dialogic Ethics -- Situationalism -- Putting It Together: Ethical Meta-Perspective -- SUMMARY -- QUESTIONS FOR FURTHER STUDY -- KEY TERMS -- REFERENCES -- CHAPTER 2 The Psychology of Persuasion: Basic Concepts and Principles -- BELIEFS, VALUES, AND ATTITUDES -- A PREVIEW OF THEORIES -- PERSUASION BY DEGREES: ADAPTING TO DIFFERENT AUDIENCES -- BVA THEORY: BELIEFS AND VALUES AS BUILDING BLOCKS OF ATTITUDES -- FROM ATTITUDES TO ACTIONS AND THE ROLE OF SUBJECTIVE NORMS: THE THEORY OF REASONED ACTION -- (1) Elaboration Likelihood Model: Two Routes to Persuasion -- (2) Nudge Theory -- THE ROLE OF EMOTION: WESTEN'S CRITIQUE OF EXPECTANCY-VALUE THEORIES -- PRIMING EFFECTS -- TWO SYSTEMS THEORIES -- PERSUASION AS A LEARNING PROCESS -- Overheard at the Deli Counter of a Large Supermarket -- Persuasion and Incentives -- Persuasion by Association -- PERSUASION AS PSYCHOLOGICAL UNBALANCING AND REBALANCING -- A NEUROSCIENCE APPROACH TO PERSUASION -- SUMMARY -- QUESTIONS AND PROJECTS FOR FURTHER STUDY -- EXERCISES -- KEY TERMS -- WEB LINKS -- REFERENCES

All treaties, akin to contracts between nations, formalize the promises of their parties. Yet the contents of those promises differ, with important consequences. One particular difference is underappreciated and divides treaties into two fundamentally different categories. In one category of treaty, nations agree that they themselves will act, or refrain from acting, in certain ways. For convenience, I call these "resolution" treaties because they demand that states resolve to act. In the second category, nations make promises they can only keep if nonstate third parties also act or refrain from acting. These are what I term "persuasion" treaties because they require states to persuade third parties to do something differently, through regulatory or other means. Significantly, each type of treaty carries a unique set of execution and compliance problems. Persuasion treaties are both distinctly important and distinctly challenged. Identifying the difference between these types of treaty commitment provides conceptual clarity that organizes treaty critiques, clarifies conditions for treaty success, and helps resolve critical persuasion treaty pathologies. This Article seeks to unearth the execution and compliance problems that drive the privatization critique, analyze the nature of those problems, and identify means of ameliorating them. I propose that the answers turn on identifying and understanding the class of treaties to which the problems inhere. Part I outlines the privatization critique and explains why it merits our attention; Part II constructs and defends the persuasion treaty theory; Part III illustrates the theory with preliminary empirical support; and Part IV shows how the theory frames problems and identifies possible solutions.