Suchergebnisse

Narrationen – ob als Filme, Fernsehserien, Romane oder Computerspiele – ermöglichen es uns, in andere Welten einzutauchen und die Perspektiven der Figuren einzunehmen. Inwiefern diese Erfahrungen die Überzeugungen, Einstellungen, Intention und Verhalten der Rezipienten beeinflussen, untersucht das Forschungsfeld der narrativen Persuasion. Dieser Band stellt die zentralen kommunikationswissenschaftlichen Ansätze und Modelle zur Erklärung narrativer Persuasion vor, erläutert das typische methodische Vorgehen und gibt einen systematischen Überblick über den Forschungsstand. Abschließend werden kritische theoretische und methodische Aspekte diskutiert und aktuelle Entwicklungen im Forschungsfeld skizziert.Das Buch eignet sich für Studierende und Lehrende der Kommunikationswissenschaft und für andere Interessierte als Einführung, Nachschlage- oder Überblickswerk zu zentralen Konzepten, Prozessen und Befunden narrativer Persuasion.

Changing hearts is an important part of changing minds. Research shows that appealing to human emotion can help you make your case and build your authority as a leader. This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day. This volume includes the work of: Nick Morgan, Robert Cialdini, Linda A. Hill, and Nancy Duarte. This collection of articles includes "Understand the Four Components of Influence," by Nick Morgan; "Harnessing the Science of Persuasion," by Robert Cialdini; "Three Things Managers Should Be Doing Every Day," by Linda A. Hill and Kent Lineback; "Learning Charisma," by John Antonakis, Marika Fenley, and Sue Liechti; "To Win People Over, Speak to Their Wants and Needs," by Nancy Duarte; "Storytelling That Moves People," an interview with Robert McKee by Bronwyn Fryer; "The Surprising Persuasiveness of a Sticky Note," by Kevin Hogan; and "When to Sell with Facts and Figures, and When to Appeal to Emotions," by Michael D. Harris.

Marking 50 years since the publication of noted sexologist Alfred Kinsey's Sexual Behavior in the Human Female, Feminine Persuasion: Art and Essays on Sexuality celebrates the diverse and multifaceted expressions of women's sexuality that have emerged since Kinsey's study heralded a new era. This beautifully illustrated book showcases five centuries of diverse visual interpretations of female sexuality collected by The Kinsey Institute, and includes work by the contemporary artists Mariette Pathy Allen, Ghada Amer, Patty Chang, Judy Chicago, Renee Cox, Judy Dater, Nancy Davidson, Nicole Eisenman, Laura Letinsky, and Frank Yamrus. In addition to more than 45 color and halftone plates, Feminine Persuasion features two scholarly essays that place this wide-ranging work in context. Assessing what the ideal body image of the original Kinsey subjects might have been, June M. Reinisch discusses the ever-changing standards of female beauty, while Jean Robertson, in a survey of the history of feminist art over the past half century, explores the complex dimensions that constitute this work. The catalog for a three-part exhibition to be presented at the Indiana University School of Fine Arts Gallery from February 14 through March 14, 2003, Feminine Persuasion reveals the future toward which Kinsey's study pointed and gives us a glimpse of the great variety of expressions in the making.

"We present a model of the creation of social networks, such as political parties, trade unions, religious coalitions, or political action committees, through discussion and mutual persuasion among their members. The key idea is that people are influenced by those inside their network, but not by those outside. Once created, networks can be rented out' to politicians who seek votes and support for their initiatives and ideas, which may have little to do with network members' core beliefs. In this framework, political competition does not lead to convergence of party platforms to the views of the median voter. Rather, parties separate their messages and try to isolate their members to prevent personal influence from those in the opposition"--National Bureau of Economic Research web site

Cover -- Half Title -- Title -- Copyright -- Contents -- Preface -- Acknowledgments -- Chapter 1: Persuasion in Your Life -- Chapter 2: Ethical Dimensions of Persuasion -- Chapter 3: Theories of Persuasion -- Chapter 4: Argumentation -- Chapter 5: Visual Persuasion -- Chapter 6: Persuasion and New Media -- Chapter 7: Persuasive Public Campaigns -- Chapter 8: Persuasion and Personal Relationships -- Chapter 9: Persuasive Dimensions of Nonverbal Communication -- Chapter 10: Persuasive Dimensions of Health Communication -- Chapter 11: Persuasion in Business and Professional Contexts -- Chapter 12: Persuasive Presentations -- Chapter 13: Persuasive Humor -- Chapter 14: Appraisal of Persuasive Messages -- Index.

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