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The argument of this article is that persuasion is a topic largely neglected by anthropologists, who prefer to see human behavior as conforming to cultural rules or driven by social forces. Drawing on his experience in the advertising business in Japan, the author examines persuasion in light of cultural heuristics available to would-be persuaders striving to create different types of social relationships.

In familiar accounts of power, if agent i can induce j to change their beliefs then i has power over j to induce belief change. Does that mean that all deliberation is simply a power game? This article examines two connected 'reliability conditions' that distinguish when such persuasion is coercive or manipulative: common reason and the intentions of the persuader. It considers three problems, (1) testimony, (2) authority, (3) trust, and why these do not belie the account. While the conditions are strict and perhaps no actual deliberation or persuasion fully abides by them, they constitute normative conditions for making judgements about the degree of manipulation in any deliberation. I also briefly consider the power of discourse as an activity in itself.

The American Political Science Association is returning to Chicago, Illinois, for the 2013 APSA Annual Meeting and Exhibition. Join APSA in this exciting and beautiful city to share and discuss the latest scholarship in political science and address issues related to the theme "Power and Persuasion." The 2013 APSA Annual Meeting and Exhibition will have something for scholars in every stage of their careers, including an exhibition of publishers, eJobs placement service, plenary sessions, and networking receptions. More than 6,000 political scientists, publishers, and other scholars are expected to travel to Chicago to take part in this largest annual gathering of political scientists.