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The article analyzes some effective suggestive psychotechniques in the political media discourse. The analysis of material shows active use of suggestive psychotechniques in the contemporary political media discourse. It is established that suggestive psychotechniques play a significant role in the media discourse, promoting formation of ideological behavior models of the mass communication texts consumer. Suggestive psychotechniques in the political media discourse, influencing person's consciousness, do not create new needs. Their effectiveness is manifested in the decision-making process. Thus, something is always compared presented to consciousness and being beyond its limits. Suggestive process of influence on mentality of the addressee, on his feelings, will and reason connects with decrease in consciousness, analyticity and criticality at perception of the inspired information. Suggestor seeks to enter the addressee into a certain state and to induce to certain actions. The article identifies and describes some effective suggestive psychotechniques in the political media discourse: 1) concreteness and figurativeness of keywords, 2) concreteness and figurativeness of qualities, 3) phonosemantics, 4) full uncertainty and unpredictability, 5) illusion of choice, 6) presupposition. © 2017, Slovenska Vzdelavacia Obstaravacia. All rights reserved.

Introduction. This article gives reasons for recognizing the political media discourse a separate discourse type and it also examines linguistic realization of a manipulative function within the political media discourse. Purpose. The purpose of the article is to expose an integrative and complex nature of the political media discourse as a separate discourse type and to identify specificities of linguistic means used within it to exert a manipulative impact on the recipient. Results. The article holds that the political media discourse is a separate discourse type that, similar to any other type of the discourse, is a unity of the process and its result. Integrating typical features of the political and media discourses, it possesses a number of its own specific functional features, the main of which is instrumentality. Instrumentality is immediately connected with anguage – the main means (an instrument) of communication, which explains its paramount significance for formation of political media texts. Linguistic realization of the instrumental function molds in the receiver this or that emotional mood, thus affecting his/her train of thoughts in the way intended by the text producer. If such an impact on the receiver's mind is intentionally covert, it is qualified as manipulative, characteristic of political media texts. A manipulative impact is achieved by the use of pronouns: the personal pronouns "you","we", "they", when realizing their meaning of inclusiveness, create an illusion of positive and objective information; the personal pronouns "we" and "you", when realizing their meaning of generalization, create an illusion of a unified and commonly accepted opinion. A manipulative impact is also achieved by the use of rhetoric questions, declarative sentences used instead of interrogative ones, by the use of different kinds of repetition, by polysyndeton, parcelation, etc. A manipulative impact is a pragmatic effect of the political media text, which results employment of concrete communicative strategies embodied in different nominative, axiological, and rhetoric linguistic means. It is also done by a particular composition of the political media text. Originality. Originality of this article is provided by a complex approach to the analysis of the discourse. The article substantiates the necessity of recognition the political media discourse a separate discourse type and contributes to the discourse analysis, in particular to the studies of its cognitive and pragmatic characteristics. The perspective of the problem under discussion can be seen in the analysis of concrete manipulative techniques used within the political media discourse. Conclusion. Thus, the political media discourse is a separate discourse type that integrates typical features of the political and media discourses; it is a unity of the process and its result. Among its numerous functional features the main is instrumentality, which, from a linguistic perspective, presumes an impact, especially manipulative, on the receiver. Realization of such an impact is achieved by use of different linguistic means: nominative, axiological, and rhetoric

The article is devoted to realization of speech strategies and tactics, description of the gender approach to the study of political media communication, consideration of gender analysis of American and English political texts. Gender strategies are identified as a factor in the realization of the policy language. Strategies and tactics used by female politicians in the political discourse are identified and described. Female strategies and tactics in the American and English political media discourse are established. The gender approach to the study of the characteristic features of political communication presupposes an analysis of the speech interaction of men and women engaged in a political media activity, in accordance with their biological affiliation within the framework of this discourse. Gender analysis of American and English political texts reveals the characteristics of the feminine political media language in American and English linguocultures. © 2018, Slovenska Vzdelavacia Obstaravacia. All rights reserved.

Introduction. This article explains the peculiarities of the content constructing of the political media discourse of the Russian Internet resource sputniknews.com for September 2016, represented by English-language political media texts about events in Ukraine.Purpose. The purpose of the article is to disclose peculiarities of the content constructing of the political media discourse in question via the analysis of the cognitive plane of its objectification.Results. The article holds that the political media discourse is a complex phenomenon that has three planes of its objectification: cognitive, pragmatic, and communicative (linguistic). The analysis of its cognitive plane accomplished as the analysis of the content of its political media texts enables to disclose peculiarities of their content constructing. The article proves that this constructing is typically based on a purposeful manipulation of information on behalf of the message author (sender). It is done in different ways and by various means – by faking facts, by their partial distortion, by a shift within the concept semantic field, by the concept simplification, and by stereotyping. The very form of facts presentation also contributes to information distortion – it can be statement, repetition, fragmentation, breaking news, sensation, and non-alternativity (of information source or of view point). Such а content constructing, typical of the analyzed political media texts, enables the message author (sender) to present concrete facts, political events and the very social reality in the right light, suggesting or imposing on the message recipient a certain (necessary) understanding of what is perceived.Originality. Originality of this article is provided by a complex approach to the analysis of the political media discourse. The article contributes to the discourse analysis, in particular to the studies of its cognitive and linguistic-cognitive characteristics.The perspective of the problem under discussion can be seen in the analysis of interrelated pragmatic and communicative (linguistic) planes of the political media discourse objectification.Conclusion. Thus, according to the obtained data, the content constructing of English-language political media texts about events in Ukraine, which represent the political media discourse of the Russian Internet resource sputniknews.com for September 2016, is typically based on manipulation of information. Accomplished by the message author (sender) in different ways and by various means, manipulation of information results in various interpretations of concrete facts, political events and social reality with the purpose to suggest or impose on the message recipient a certain (necessary) understanding, which is, in fact, a manipulative impact on public consciousness.

В статье рассматривается политическая коммуникация как речевая деятельность, изначально преследующая цель воздействия на адресата, его убеждения и побуждения к действиям, а не просто объективного изложения фактов и информирования масс.

В статье на материале электронных СМИ Великобритании, Соединенных Штатов и Канады рассматривается "кризис демократии" как нарушение основных принципов демократии и замена их на принципы тоталитарных режимов. ; It is obvious that in the modern Western world, democracy does not have those idealistic features that were described by the historians and philosophers of antiquity and the Enlightenment. Today, we have every right to say that such a social institution as the press has absolutely lost one of the fundamental democratic principles - freedom. In the political media discourse, one is likely to come across the absence of other principles of democracy, so the purpose of this article is to study the peculiarities of the political media discourse, which reveal the crisis of "democracy" as a system of state power. The "crisis of democracy" in the media discourse is seen as a violation of the basic principles of democracy and replacing them with the principles of authoritarian or totalitarian regimes.

В статье анализируется развитие семантической структуры лексемы "майдан" как украинской культуремы в русском политическом медиадискурсе.

The study adopts approaches in linguistics and critical discourse analysis to interpret media speeches and public statements of the Biafra secessionist movement leader, Nnamdi Kanu, as hate speech. The study shows that hate speech in discourses produced by the separatist Indigenous People of Biafra appears as language aggression, such as insults and verbal attacks, as well as threats. Discourse structures such as the use of interrogation and metaphor also appear in the hate narratives. Compared with the Rwandan case, the study argues that hate speech could result in similar incitement and violence. While hate speech caused genocide in Rwanda, it did not work in Nigeria, largely because of the division among the Biafra campaigners and the Igbo political elite about the Biafra independence campaign.

Introduction. This article exposes manipulative impact of the political media discourse of the Russian Internet resource sputniknews.com for September 2016, represented by English-language political media texts about events in Ukraine.Purpose. The purpose of the article is to disclose the role of language in exerting a manipulative impact in the frame of the political media discourse in question.Results. The article holds that immanent chacarteristics of language and its units, in particular lexical and syntactic, make it possible to covertly (manipulatively) affect public consciousness, shaping or changing it. It also shows that the language of the political media discourse differes from the ordinary, every-day language in the way information is presented, i.e. facts and events are named and assessed. Thus, a purposeful use of nominative, axiological, and rhetorical linguistic means makes it possible to covertly insert in people's mind certain ideas, values, and beliefs, which is a manipulative impact on the public consciousness. Originality. Originality of this article is provided by a complex approach to the analysis of the political media discourse. The article contributes to the discourse analysis, in particular to the studies of its communicative, pragmatic and linguistic-pragmatic characteristics.The perspective of the problem under discussion can be seen in the analysis of the role of quazi-linguistic and extra-linguistic means that, by accompanying linguistic means, are used to exert a manipulative impact on public consciousness.Conclusion. Thus, according to the obtained data, English-language political media texts about events in Ukraine that represent the political media discourse of the Russian Internet resource sputniknews.com for September 2016 typically exert a manipulative impact on public consciousness. It is done by a purposeful use of linguistic means that provide various interpretations of concrete facts, political events, and social reality with the aim to orchestrate their understanding and evaluation.

Гуз О. П. - старший викладач кафедри романських мов та інтерлінгвістики Східноєвропейського національного університету імені Лесі Українки ; У статті аналізуються основні лексичні засоби вираження агресії у сучасному французькому масмедійному політичному дискурсі. Розглянуто особливості вживання негативно-оцінної лексики на матеріалі виступів провідних політичних діячів Франції. The article deals with the main lexical means of expressing aggression in the modern French mass-media discourse. The peculiarities of the use of negative-evaluative vocabulary based on the speeches of leading politicians of France have been investigated.