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In recent years, the Swedish Armed Forces have produced and distributed highly edited video clips on YouTube that show moving images of military activity. Along- side this development, mobile phone apps have emerged as an important channel through which the user can experience and take an interactive part in the staging of contemporary armed conflict. This article examines the way in which the aes- thetic and affective experience of Swedish defence and security policy is socially and (media-)culturally (co-)constructed and how the official representation of Swedish military intervention (re)produces political and economic effects when these activi- ties are distributed through traditional and social media such as YouTube and digital apps. Based on Isabela and Norman Fairclough's thoughts on political discourse, Michel Foucault's dialectic idea of power/knowledge, and Sara Ahmed's concept of the affective, I discuss how the Swedish digital military aesthetic is part of a broader political and economic practice that has consequences beyond the digital, the semi- otic, and what might at first glance appear to be pure entertainment. ; In recent years, the Swedish Armed Forces have produced and distributed highly edited video clips on YouTube that show moving images of military activity. Alongside this development, mobile phone apps have emerged as an important channel through which the user can experience and take an interactive part in the staging of contemporary armed conflict. This article examines the way in which the aesthetic and affective experience of Swedish defence and security policy is socially and (media-)culturally (co-)constructed and how the official representation of Swedish military intervention (re)produces political and economic effects when these activities are distributed through traditional and social media such as YouTube and digital apps. Based on Isabela and Norman Fairclough's thoughts on political discourse, Michel Foucault's dialectic idea of power/knowledge, and Sara Ahmed's concept of the affective, I discuss how the Swedish digital military aesthetic is part of a broader political and economic practice which has consequences beyond the digital, the semiotic and what might at first glance appear to be pure entertainment.

This thesis aims to deepen the understanding of entrepreneurship as an ideal and practice in local government administration. Organization, practices and the roles of civil servants in public administration are all grounded in certain ideals of what a modern public administration should look like. In order to capture the relationship between ideals and practices in local government administration, this introductory essay takes its point of departure in an institutional logic perspective. Entrepreneurial practices are well documented in a public administration context. Both civil servants and organizations can be more or less creative, alert and energetic, in other words more or less entrepreneurial. However, practices such as these are often understood to derive from the motives, driving forces and extraordinary characteristics of the specific actor. By contrast, this thesis aims to contribute to the literature on public administrative trends and reforms, by discussing entrepreneurship in terms of institutionalized ideals and patterns of action, i.e., institutional logics. The analysis is based on empirical studies of local development work in ten Swedish municipalities. The research design is grounded in an interpretative ethnographic approach and the development projects in each of the municipalities were closely followed for three years. Local development work is studied as a policy field where entrepreneurial ideals and practices are likely to arise, making it a suitable subject for studies that aim to deepen the theoretical understanding of entrepreneurship in a public administration context. The thesis demonstrates how an entrepreneurial logic is institutionalized in local government development work and embedded in governance and administrative practices as a natural consequence of certain contemporary reforms and trends in local policy and administration.Through ethnographic studies of local development work, the ideals and practices of the entrepreneurial logic are made visible. The entrepreneurial logic is contrasted to the still prevalent and institutionalized bureaucratic- rational administrative logic. These two logics are in many respects the logical opposite of one another and provide different answers to the question of which administrative practices are appropriate. The thesis makes three contributions to different theoretical discussions. First, the clarification of the entrepreneurial logic helps both researchers and practitioners make sense of and bring conceptual order to the messy practices of local development work. Second, the entrepreneurial logic expands the concept of entrepreneurship in a public sector context by viewing entrepreneurship as an institutional phenomenon rather than a phenomenon that represents a break from traditional institutions. Third, the entrepreneurial logic sheds light on institutionalized administrative ideals and practices that potentially imply major changes in public administration legitimacy, values and norms.