Suchergebnisse

The article analyzes various studies in the field of population behavior in the financial market. Since psychological factors related to mentality, temperament, and risk-taking play an important role in implementing financial strategies, along with rational motives, women and men may behave differently. An attempt is made to answer the question: whether there are significant gender differences in financial behavior models, and whether this aspect requires a close attention of scientists who study trends and features of forming strategies of Russians when making economic decisions. A review of Russian and foreign studies aimed at investigation of gender characteristics of investment behavior and financial literacy is performed. Traditionally, in most families, men are responsible for the financial situation, they are more concerned with providing for their family, earning and multiplying money. Women, as a rule, are more concerned with the «inner» side of family life — so that everyone is fed, dressed, shod, and provided with everything necessary. Therefore, if both of them have decided to invest, the emphasis in the well-known formula «save and multiply» is made by men on the second word, and by women — on the first. As a result, women are significantly less likely to take risks and more likely to make profitable transactions. Men are more prone to take risks, for them it is not so much the result of investment that is important, as the excitement, and work in the financial markets is somewhat akin to hunting. Probably there are some primitive triggers at the level of the subconscious that are blocked by the norms of morality and etiquette in society. For women, stability is much more important, and the desire to maintain a sense of security prevails rather than a thirst for risk. The study revealed poor elaboration of this topic, lack of Russian research on gender-specific financial behavior due to the underdevelopment of the Russian financial market, as well as the lack of sufficient supply of financial instruments for further accumulation of experience in implementing their strategies by representatives of both genders.

In this paper we present the results of the analysis of the population change in nonmetropolitan city municipalities by components and concentration of population in the municipalities were investigated, their typologization was developed in accordance with the contribution of various components to population dynamics. The article discusses the limitations of municipal statistics. The methods of average values, the balance equation, and the measures of population concentration are used. The main conclusions confirm the trends of population decline at the second stage of demographic policy, territorial unevenness and concentration of population in administrative centers and the closest settlements to them. Less than 2% of the municipalities in question demonstrate both natural and migratory growth, and in 70% of municipalities both migration and natural components make a contribution to population reduction. The relatively high proportion of the elderly population was observed in the studied municipalities; crude birth and death rates were worse than the average in the district.

The article examines the process of reducing the population of working age and its effect on marketing strategy of commercial banks in Russia. The author first explores the process of the population ageing in Russia during the 20th and 21st century and provides information concerning the provision of banking services to different age segments. The analysis concludes with an examination of several population segments which should be of interest to commercial banks facing the population ageing. They include the elderly, children and the youth as well as the population of Russia's small towns. The author's analysis is based on foreign experience which proved successful while involving the population out of the working age in the use of banking services. The article could be of interest to the experts studying the impact of population ageing and marketers.

The article discusses topical issues related to the current trends in the field of lending to population in Russia. The purpose of the work is to identify possible risks of individuals' actions in the market of credit services on the basis of analysis of statistical and sociological data. Based on the general scientific dialectic approaches used by the authors, the article shows dynamics of growth in the banks' loan portfolio, growth in lending volumes (banks and microfinance organizations), as well as households' debt from 2013 to 2019 in rubles and foreign currency (in general and in mortgages). Russian macro-regions are ranked by absolute indicator of debt and by its growth rate. Opportunities and risks have been identified for borrowers wishing to take advantage of the benefits provided by the State effective from April 2020 (refinancing, credit holidays). There were assessed the measures applied by the State, in particular, credit holidays for individuals and restrictions for banks in issuing loans through introduction of a mandatory debt load indicator, which will contribute to improvement of the current situation with huge debt and to reduction of social risks. Although in the long run — in terms of the overall impact on the country's economy — a reduction in public borrowing may reduce the contribution of consumer credit to economic growth and slow it down. It is concluded that despite the measures taken by the State, the existing level of the population borrowing is a great danger due to the reduction of income as the economic consequence of the coronavirus pandemic.