The paper deals with the protection of the private and public spheres in surveillance capitalism. Predictions on consumer behaviour or the so-called behavioural surpluses are extracted from the set of collected (big) data of users/consumers from the so-called digital footprints, which become intelligence data, commodities on the data market. In addition to predicting user behaviour, various behavioural techniques push, or nudge users in a particular desired consumer or political direction or action, or dark nudge techniques when it comes to unauthorized data collection on users in the digital sphere. Surveiling and nudging users is done in the range from caring for their health, well-being and benefits, as well as general and public well-being, to encouraging expenditure, desired behaviour or voting in the desired direction of subjects who create such incentives (corporations, political parties, governments, etc.). The subject of the paper is based on behavioural economics which has introduced behavioural techniques in the field of public policy. The author proposes conceptual model of protective and active approach in the era of surveillance capitalism in the private and public spheres. An overview of the current digital regulation in the EU is given, and the need for further development of the legislative framework that will regulate the issues of supervision and protection of privacy and user data is pointed out. ; Rad se bavi zaštitom privatne i javne sfere u nadzirućem kapitalizmu. Iz skupa prikupljenih (big data) podataka korisnika/potrošača iz tzv. digitalnih otisaka ekstrahiraju se predviđanja o ponašanju korisnika ili tzv. bihevioralni višak koja postaju izvjesnice (intelligence podaci), roba na tržištu podataka. Osim predviđanja ponašanja korisnika, različitim se bihevioralnim tehnikama korisnike "gura" ili "potiče" (nudge) u određenom željenom potrošačkom ili političkom smjeru ili djelovanju, a kada je riječ o neovlaštenom prikupljanju podataka o korisnicima u digitalnoj sferi, radi se o dark nudge ...
Rast turističke potražnje diljem svijeta dovela je do porasta broja metoda za prognoziranje turističke potražnje. Nove su tehnike polučile pouzdane prognoze turističkih dolazaka s ciljem boljeg ekonomskog planiranja. Ovo istraživanje ima za cilj prognozirati i usporediti djelotvornost dvaju nelinearnih pristupa umjetne inteligencije u predviđanju broja turističkih dolazaka u Singapur. Mjesečni podaci o dolasku turista u Singapur korišteni su za prognoziranje mjesec, dva, četiri i šest mjeseci unaprijed pomoću nelinearnih autoregresivnih (NAR) neuronskih mreža i neuro-fuzzy (neizrazitih) sustava. Točnost predviđanja neuronskih mreža NAR uspoređivala se s onom neuro-fuzzy sustava pomoću različitih mjerenja učinkovitosti. Studija je pokazala da su neuro-fuzzy sustavi učinkovitiji od mreže NAR u svim razdobljima prognoze i kod svih zemalja. Predložena neuro-fuzzy metoda poboljšava učinkovitost prognoziranja tehnika temeljenih na umjetnoj inteligenciji. Ova studija predstavlja doprinos literaturi u području turizma i mogu je koristiti menadžeri za učinkovito planiranje i provođenje mjera u okviru turističke politike. ; The ever increasing demand of the tourism sector worldwide has led to an increase in tourism demand forecasting methodologies. New techniques yield much reliable predictions of tourist arrivals for better economic planning. The study aims to forecast and compare the performance of two non-linear artificial intelligence approaches in predicting the number of tourist arrivals to Singapore. The Singapore inbound monthly tourism data were utilized to generate one, two, four and six month ahead forecasts with non-linear autoregressive (NAR) neural networks and neuro-fuzzy systems. The predictive accuracy of NAR neural networks and neuro-fuzzy systems were compared with various performance metrics. The study revealed that neuro-fuzzy systems outperformed NAR networks in all forecasting horizons and for all countries. The proposed neuro-fuzzy methodology helps in improving the forecasting performance of artificial intelligence based techniques. The study contributes to hospitality literature and could be utilized by managers to effectively plan and implement tourism related policy measures.
Snažno gospodarsko i demografsko zaostajanje dulje je vrijeme jedno od temeljnih razvojnih obilježja perifernih krških područja Hrvatske. Zbog spomenutih obilježja glavni je cilj rada istražiti stavove studenata Sveučilišta u Zagrebu o razvojnim potencijalima tih krajeva. Anketnim upitnikom na kvotnom uzorku od 490 studenata Sveučilišta u Zagrebu ispitivana je spremnost ispitanika za povratak ili preseljenje u te krajeve, kao i veza između iskazane spremnosti i njihove osobne povezanosti s tim krajevima rođenjem ili porijeklom. Također su identificirane gospodarske djelatnosti i nositelji razvoja koje ispitanici smatraju ključnima u procesu revitalizacije problemskih krških područja. Naposljetku su analizirana predviđanja ispitanika povezana s budućim razvojem tih krajeva. Rezultati upućuju na višeslojno poimanje prostora. Utvrđena je niska razina spremnosti ispitanika za povratak ili useljenje u navedena područja, pri čemu su ispitanici koji su za ove krajeve vezani mjestom rođenja ili porijekla značajno više razmišljali o povratku ili preseljenju. Kao gospodarske djelatnosti ključne za revitalizaciju ispitanici su izdvojili ruralni turizam i ekološku poljoprivredu, a kao najprihvatljivije nositelje razvoja jedinice regionalne samouprave i središnju državnu vlast. Također, ispitanici prevladavajuće negativno predviđaju budućnost hrvatskih perifernih krških krajeva. ; Lagging behind in economic and demographic development has been one of the fundamental features of Croatian peripheral karst areas for a long time. For that reason, the main research goal of this paper was to analyse attitudes of students from the University of Zagreb regarding the revitalisation potential for Croatian peripheral karst areas. A questionnaire survey was conducted using quota sampling, whereby 490 students were included. The willingness of respondents to return or move to peripheral karst areas was examined, as well as the association between the respondents' stated willingness and connection to these areas by place of birth or origin. Furthermore, economic activities that respondents saw as crucial to the revitalisation processes of karst problem areas were identified. Respondents' views on the possible future development of peripheral karst areas were also analysed. The results point to multi-faceted views of the area. A low level of willingness to return or move to peripheral karst areas on the part of the respondents was determined, whereby respondents, who were linked with peripheral karst areas by birthplace or origin, considered moving or returning to these areas significantly more. Rural tourism and organic agriculture were seen as the most important economic activities in the process of revitalisation. Regional self-government units and central state government were defined by respondents as most important actors in the process of revitalisation. Finally, respondents' predictions about the future of peripheral karst areas were predominantly negative.
Delfi metoda se već nekoliko desetljeća koristi kao prognostička metoda kojom se dobivaju podaci iz specifičnih područja istraživanja, a na temelju mišljenja i predviđanja stručnjaka toga područja. Osmišljena kako bi ukazala na trendove i mogući napredak u pitanjima koja se prvenstveno odnose na gospodarstvo, ekonomiju i politiku, uspješnošću u rezultatima pokazala se izuzetno prikladnom i u kvalitativnim istraživanjima odgoja i obrazovanja. Razlog je taj što su suvremena istraživanja usmjerena upravo na predviđanja uspješnosti određenih promjena i reformi u području odgoja i obrazovanja. Provedbi delfi metode u suvremenim istraživanjima u prilog ide ubrzani razvoj i napredak elektroničkih medija, odnosno digitalizacija komunikacije. Time se otvaraju drugačije i bolje mogućnosti provedbe delfi metode, razmjeni informacija, pristupu ispitanicima i obradi podataka. Ovaj rad donosi prikaz delfi metode, počevši od svrhe njene primjene do detaljnih metodoloških smjernica. Rad prvenstveno sadrži osvrt na rezultate suvremenih kvalitativnih istraživanja koja su delfi metodom pristupila problematici u pitanjima odgoja i obrazovanja. Ovim se radom također donose razmatranja uspješnosti primjene delfi metode u odgoju i obrazovanju, ali i neke dileme oko provedbe te istraživačke metode, a koje nalazimo u rezultatima suvremenih istraživanja ovog područja. ; Delphi method was used for several decades as a prognostic method by which information is retrieved from the specific areas of research, and is based on the opinions and predictions of experts in the field. Designed to highlight the trends and possible progress on issues primarily related to the business, economy and politics, the success of the results proved that method can also be very convenient in qualitative research studies in education. Reason for this scientific question lies in a fact that contemporary research studies are particularly focused on predicting the success of certain changes and reforms in the field of education. Implementation of the Delphi method in current research studies is supported by the rapid development and progress of the electronic media, especially digitization of communication. This opens different and better possibilities for implementation of the Delphi method, as well as for the exchange of information, access to respondents and data processing. This paper provides the overview of the Delphi method, starting from the purpose of its application to the detailed methodological guidelines. It primarily includes review of the results of the contemporary qualitative research studies that approached to the issues of education applying the Delphi method. This paper also reviews observations of successful application of the Delphi method in research studies in education, but also some dilemmas of implementation of this method that are found in results of the contemporary studies in this field of research.
Investicijska politika i ulaganje predstavljaju bitne zadatke, ali istovremeno i probleme gotovo svih društveno – ekonomskih sustava. Ulaganje predstavlja platformu razvoja i nužnost opstanka tržišno – ekonomskih sustava, a podrazumijeva poduzimanje odgovarajućih mjera i aktivnosti kako bi se uloženi kapital, putem odabrane djelatnosti, trajno uvećavao. Ekonomski pokazatelji, posebno u razdoblju ekonomske krize, oslikavaju nepovoljne i općeprisutne tendencije neželjenog poslovnog rezultata, proizlaze iz neodgovarajuće politike poslovanja, pri čemu investiranje i investicijsku politiku možemo označiti liderima u području poslovnih neuspjeha. Nemogućnost preciznog predviđanja poslovnih ishoda vezanih za investicijska ulaganja, vremenska disproporcija između ulaganja i njihovih početnih, a posebno optimalnih posljedica, kao i ireverzibilnost uloženih sredstava, dodatno otežavaju formulaciju odgovarajuće strategijske platforme investicijske politike. Modeliranje poslovnih strategija u uvjetima turbulentnih društveno – ekonomskih, tehnoloških, kao i tržišnih čimbenika predstavlja inspiraciju i izazov istraživaču da izborom odgovarajućeg teorijskog modela reprezentativno približi realnost. Vjerno preslikavanje realnosti podrazumijeva suptilan pristup klasifikaciji navedenih čimbenika prema važnosti, razini utjecaja, kao i odgovarajuću kvantifikaciju, prepoznavanje i uobličavanje oblika i mjere njihove međuzavisnosti. Model matematičke simulacije predstavlja teorijski model koji omogućava predviđanje poslovnih ishoda u uvjetima rizika uz njihovo iskazivanje korespondentno sa slučajnom komponentom koja na njih utječe. Ključno pitanje navedenog pristupa odnosi se na odgovarajući izbor distribucije vjerojatnosti slučajne varijable, prilagođene uvjetima ulaganja, pri čemu je potrebno uvažiti i empirijsku komponentu teritorijalno – zemljopisnog prostora na kojem se investicija realizira, a pri tome imati uvid i u druge aspekte izbora distribucije, kao što su iskustva u području odabranog područja ulaganja (granske specifičnosti) i prilagođenost određenom teorijskom modelu. Simuliranje efekata investicijskih ulaganja osigurava objektivan pristup strategijskom izboru i prikladan proračun monetarnih posljedica prije operacionalizacije projekta. ; Investment policy and investing represent essential tasks, and also major issues of almost all socio-economic systems. Investment represents a development platform and is necessary for survival of market and economic systems; it comprises undertaking appropriate measures and activities to have the invested capital continuously increasing through exercising selected operations. Economic indicators, especially in the period of economic crisis, reflect unfavourable and widespread tendencies of unwanted business result that arise from inadequate business policy, where investing and investment policy may be marked as leaders in the area of business failure. Impossibility to accurately assume business results related to the investment, time disproportion between the investment and its initial, and particularly, optimal effects, and also irreversibility of the investment, further complicate the formulation of adequate investment policy strategy platform. Modelling of business strategies in the exposure to turbulent socio-economic, technological and market factors is an inspiration and a challenge to the researcher to representatively mirror the reality by selecting an adequate theoretical model. Faithful mirroring of the reality involves a subtle approach to classification of these factors by importance, level of influence, and also adequate quantifying, identifying and shaping the form, as well as the extent of their interdependence. Mathematical simulation model is a theoretical model that allows prediction of business results in the risk exposure expressed correspondently with the random component that is influencing it. The major concern of the mentioned approach is an adequate selection of the probability distribution of a random variable, customized to the investment conditions. It is necessary here to take into account empiric component of a territorial-geographic area of the investment implementation, whereby it is necessary to have insight into other aspects of distribution selection, such as experiences in the selected investment area (sectoral specificity) and adjustment to particular theoretical model. Simulation of investment effects provides an objective approach to strategic choice and adequate calculation of monetary results before operationalization of the project.
Riječ uredništvaPrije nekoliko godina u jednom dvobroju Šumarskog lista pojasnili smo zadaću ove rubrike. Naglasili smo da ona nije zamišljena da podučava šumarske stručnjake o šumarstvu (struku su učili na Fakultetu), nego da podsjetimo na aktualnosti koje se događaju u šumi i šumarskoj struci. Navodeći činjenice, nastojimo pomoći da šumarska praksa, pa i znanost, lakše zauzme stav o pojedinom aktualnom stručnom problemu ili događanjima kako bi štitila šumu i struku. Stoga, osvrnimo se na prošlogodišnje rubrike koje nam ukazuju na probleme koji nas očekuju.U dvobroju 1-2/2021. najavili smo cjelogodišnje obilježavanje 175-e obljetnice osnivanja Hrvatskoga šumarskog društva (1846. g.) i 145-e obljetnice (1877. g) tiskanja znanstveno-stručnog i staleškog glasila Šumarskog lista. Naveli smo kako je Hrvatsko šumarsko društvo, uz ostalo, ostvarilo svoja dva glavna cilja: uvođenje više šumarske nastave u Hrvatskoj osnivanjem Gospodarsko-šumarskog učilišta u Križevcima 1860. godine, a potom Šumarske akademije (danas Šumarski fakultet) 1898. godine kao četvrte visokoškolske ustanove Zagrebačkog sveučilišta. Tiskanjem prvoga broja svojega glasila, Šumarskog lista 1. siječnja 1877. godine, ostvaren je i drugi cilj. Posebno smo istaknuli kako je već tada usvojeno mišljenje da je za gospodarenje šumskim ekosustavima potrebno visokoškolsko obrazovanje. Upitali smo se kakva je danas situacija sa šumarskom strukom? Zaključili smo: nikakva – svi znaju sve o šumi, a nisu niti "primirisali" šumarsko obrazovanje bilo kojega ranga. Skrenuli smo pozornost na netržišno gospodarenje šumskim resursima, posebice najvrjednijima, kada izvozom drvne sirovine, a ne drvoprerađivačkih proizvoda izvozimo radna mjesta i obezvrjeđujemo dugogodišnji trud šumarskih stručnjaka.U dvobroju 3-4/2021. raspravljali smo na temu teksta Thomasa Waitza, zastupnika Zelenih u EU, objavljenog pod bombastičnim naslovom "Novo izvješće o krčenju šuma u Hrvatskoj", na kojega su se odmah "zalijepili" naši Zeleni. Nakon više od 250 godina gospodarenja našim šumama po načelu potrajnog gospodarenja, ovaj naslov je uvreda hrvatskim stručnjacima. Osim toga, ovo je poistovjećivanje pojmova krčenja i kontrolirane sječe šuma, što je očiti primjer neznanja, bolje rečeno amaterizma koji danas preplavljuje ne samo šumarsku nego i druge struke. Svakako preporučamo opetovano pročitati ovu Riječ Uredništva, kako bi imali jaču podlogu za eventualnu raspravu o odnosnoj temi.U dvobroju 5-6/2021. rubriku smo posvetili "Odlasku čovjeka koji je život posvetio šumi i šumarstvu". Bez obzira na njegov životni put opširno prikazan u rubrici In memoriam, osvrnuli smo se kratko na najvažnije dijelove toga životnog puta, zaključujući: "Odlaskom profesora Matića završilo je jedno razdoblje, koje će nama suvremenicima ostati u sjećanju kao nezaboravno iskustvo, plemenitog, šumarskog načina života i zajedništva, a koje je rezultiralo njegovanim i očuvanim šumama. Hoće li novi trendovi koji su sve izraženiji u današnjem šumarstvu, a prema kojima su šumarski stručnjaci sve manje povezani sa šumom, ali i međusobno, uspjeti odgovoriti na nove izazove, posebice u okolnostima sve izraženijih klimatskih promjena, tek je za vidjeti."U dvobroju 7-8/2021. uz temu: Tko je kriv za loše poslovanje drvoprerađivača? navodimo tekst Europskoga šumarskog instituta i Svjetske banke pod naslovom "Pregled i preporuka za sustav prodaje drvne sirovine Hrvatskih šuma". Čitamo da se kod nas 93 % drvnih proizvoda prodaje administrativno na temelju dugoročnih ugovora, a tržišno samo 5 % (Poljska 89-90 %, Češka 96 %, a Estonija i Francuska približno 100 % tržišno). Hrvatska prodaje drvnu sirovinu po 20-30 % nižoj cijeni u usporedbi s europskim cijenama i cijenama u susjednim zemljama, što čini gubitak od oko 316 milijuna kuna godišnje (hrast 163 milijuna kn, bukva 105 milijuna kn, smreka i jela 48 milijuna kn). S obzirom na gospodarenje po načelu potrajnosti te na kvalitetu i prirodnost naših šuma (čime je osiguran i FSC certifikat – od čega najveći benefit ubiru upravo drvoprerađivači), mišljenja smo da je gubitak i veći.Što donosi nova EU strategija za šume do 2030. tema je dvobroja 9-10/2021. Smatra se ključnim za ostvarivanje ciljeva Europskoga zelenog plana, smanjenje emisija stakleničkih plinova za najmanje 55 % do 2030. i klimatske neutralnosti do 2050. godine. Pomaže i ispunjavanje ciljeva EU-a za povećanje uklanjanja CO2 prirodnim ponorima prema Zakonu o klimi. Strategijom se šumi, šumarima i sektoru koji se temelji na šumi daje središnja uloga u ostvarivanju tih ciljeva. Uz njihovu pomoć očekuje se europski prelazak na moderno, klimatski neutralno, resursno učinkovito i konkurentno gospodarstvo.U dvobroju 11-12/2021. pokušali smo sažeti nazovimo prognoze "Što nam donosi Glazgovska klimatska konferencija". U sklopu potpisane Deklaracije o korištenju šuma i zemljišta, koju je do sada podržalo preko 140 država u kojima se nalazi više od 90% svjetskih šuma, čelnici zemalja obvezali su se zajednički raditi na zaustavljanju i preokretanju gubitka šuma i degradacije zemljišta do 2030. godine. Glavni cilj konferencije odnosio se na ograničavanje povišenja globalne prosječne temperature na razinu koja je znatno niža od 2°C iznad razine u predindustrijskom razdoblju. Ovdje nas zabrinjava činjenica da mnogi neupućeni, a mjerodavni, poistovjećuju krčenje šuma i kontroliranu sječu šuma koja je uzgojni zahvat u održavanju, a posebice u obnovi šumskih sastojina. Usprkos našoj visokoj šumovitosti, to bi nam u budućnosti moglo bitno utjecati na dosadašnji dokazano uspješni način gospodarenja našim šumama.Uredništvo ; EditorialWe explained the mission of this column in a double issue of Forestry Journal several years ago. We pointed out that the intention of the column was not to teach forestry experts about forestry (the profession which they study at the faculty), but to point to some current events taking place in the forest and the forestry profession. By stating the facts, we try to help the forestry practice and science to take a stand on a particular professional problem or event, all with the view of protecting the forest and the profession. Therefore, let us remind ourselves of last year's columns, which point to the problems that await us in the future.In the double issue 1-2/2021 we announced the year-round celebration of the 175th anniversary of the founding of the Croatian Forestry Society (1846) and the 145th anniversary (1877) of the publication of the scientific-professional paper Forestry Journal. Among other things, we pointed out that the Croatian Forestry Society achieved its two main goals. The first was the introduction of higher forestry education in Croatia by founding the College of Agriculture and Forestry in Križevci in 1860 and the Academy of Forestry (the present Faculty of Forestry) in 1898 as the fourth higher education institution of the University of Zagreb. The second goal was achieved by publishing the first issue of Forestry Journal on January 1st, 1877. We especially emphasised that the awareness of the need for higher education to manage forest ecosystems was keenly felt even then. We asked ourselves what the current situation was regarding the forestry profession. We concluded it was dire: everybody knows everything about the forest without having the slightest idea of the forestry profession. We also drew attention to the non-market management of forest resources, particularly the most valuable ones, when by exporting wood raw material instead of wood processing products, we export jobs and devalue the long-lasting hard work of forestry experts. In the double issue 3-4/2021, we discussed the text by Thomas Waitz, representative of the Green Party in the EU, published under the bombastic title "New Report on Deforestation in Croatia", which our Greens immediately "embraced". In view of over 250 years of managing our forests according to the principle of sustainable management, this title is an insult to Croatian experts. In addition, this mixing up of the concepts of deforestation and controlled felling of forests is a blatant example of ignorance, or rather amateurism, which today permeates not only forestry but also other professions. We warmly recommend rereading this Editorial in order to gain a stronger basis for a possible debate of this subject.The Editorial in the double issue 5-6/2021, was entitled "The demise of a man who has devoted his life to forests and forestry". Although his life path was extensively presented in the column "In memoriam", we briefly described the most important points of his life path, concluding: "The demise of Professor Matić ends a period which we, his contemporaries, will always look upon as an unforgettable experience of living a noble foresters' life in togetherness, the result of which are well-tended and preserved forests. Will the new trends, increasingly visible in present day forestry, in which foresters have less and less contact with forests and with their colleagues, be able to respond to all the challenges, particularly in the light of distinct climate changes, remains to be seen." The topic of the double issue 7-8/2021 "Who is to blame for poor business results of wood processors?" is accompanied by the text of the European Forestry Institute and the World Bank, entitled "A survey and recommendations for the wood raw material sale system in the company Croatian Forests Ltd." According to the text, 93 % of wood products in Croatia are sold administratively on the basis of long-term contracts, and only 5 % are sold on the market (Poland 89 - 90 %, Czechia 96 %, and Estonia and France about 100 % on the market). Compared to European prices and prices in neighbouring countries, Croatia sells wood raw material at prices which are 30 – 30 % lower, which incurs a loss of about 316 million kuna annually (oak 163 million kuna, beech 105 million kuna, spruce and fir 48 million kuna). Taking into consideration the principles of sustainable management, as well as the quality and naturalness of Croatian forests (which has earned them the FSC certificate – of which it is the wood processors who reap the highest benefits), we suspect that the losses are even higher than the ones mentioned above. The topic of the double issue 9-10/2021 was "What does the new EU forest strategy for 2030 bring?" A core part of the European Green Deal, this strategy anticipates a reduction of greenhouse gas emissions by at least 55 % by 2030 and a climate-neutral continent by 2050. It also helps meet EU targets to increase CO2 removal through natural sinks under the Climate Act. The strategy gives forests, foresters and the forest-based sector a central role in meeting these targets. With their help, a European transition to a modern, climate-neutral, resource-efficient and competitive economy is expected. The double issue 11-12/2021 was concerned with predictions contained in the text "What does the Glasgow Conference bring us?" As part of the signed Declaration on Forests and Land Use, which has so far been supported by over 140 countries in which more than 90 % of world's forests are located, the leaders pledged to work together to "halt and reverse forest loss and land degradation" by 2030. The main objective of the conference was to limit the increase in global average temperature to a level significantly lower than 2°C above the level in the pre-industrial period. Here, we are concerned about the fact that those who are uninformed, but in position of authority, equate deforestation and controlled felling, which is a silvicultural operation performed in order to maintain and regenerate forest stands. Despite the fact that Croatia is highly forested, this could significantly affect our proven success in the management of our forests.Editorial Board