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Based on master's thesis--Carleton University.

Volume 5 in the Studies in Political Development Series.Originally published in 1965.The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These paperback editions preserve the original texts of these important books while presenting them in durable paperback editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905

The authors interviewed over 5,000 citizens in Germany, Italy, Mexico, Great Britain, and the U.S. to learn political attitudes in modem democratic states. Originally published in 1963. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Mexico today enjoys one of the most dynamic and varied print media in Latin America. Dating from 1542 when the first news flier came off the press in Mexico City, print journalism has had a lively history culminating in a most favorable situation in the 1980s in which this country's population counts on a daily deluge of newspapers, magazines and other publications. Al Hester concentrates on three tabloids which make up over one‐tenth of the total daily circulation of papers in the capital. He examines their textual and pictorial content, sources of news, the importance of news coverage in comparison with advertising space, the general characteristics of the papers in the way they approach their tasks, how the communicators perceive their missions and their readers, and finally what contributions these tabloids make to Mexico City readers. Hester discovers that the tabloids do not fit the traditional picture of sensationalist publicatons but to varying degrees provide hard news, variety, even investigative reporting, and socially conscious types of content.

As pointed out in another article (Flora) contained in this volume, Latin American governments use mass media and popular culture forms to inform the masses and to provide messages which serve as alternatives to those communicated by the "controlled" media. While print and electronic means are effective in reaching large segments of Latin America's urban and rural populations, walls, both public and private, have been utilized as well. As Kenneth Crrieb points out in his article, painting announcements on walls is a common practice in these societies as well as in other nan‐ Western countries such as the People's Republic of China. Grieb focuses on the phenomenon in Mexico City during the latter protion of Luis Echeverria's presidenc (mid‐1970s) when, under his orders, painters decorated walls all over the city with messages proclaiming both political slogans and popular wisdom. Perhaps inspired by his visit to China, Echeverria saw the potential of wall announcements to mobilize the populace to a greater awareness of their social responsibility as Mexican citizens. Grieb lists and comments on several categories of wall announcements which he sees as a mirror of the thoughts of the political leadership as well as an indication of the values it sought to promote.