Suchergebnisse

Z začetkom bolonjskega procesa v letu 1999, ki sloni na ideji o enotnem, primerljivem, privlačnem in konkurenčnem prostoru evropskega visokega šolstva, se je za sodelujoče evropske države pričelo obdobje sprememb. Med njimi je bila tudi Slovenija, ki je postopoma sledila in uvajala cilje in načela bolonjskega procesa v slovenski visokošolski prostor. V magistrskem delu natančneje predstavim bolonjsko reformo in z njo vnesene številne spremembe ter novosti v slovenski visokošolski prostor. Skozi analizo različne literature in dokumentov je sprva predstavljen nastanek bolonjskega procesa in njegov razvoj s poudarkom na ciljih, ki so se v okviru reforme skušali doseči. Opisan je njegov razvoj od začetka do danes, saj so se od podpisa Bolonjske deklaracije dalje odvijala srečanja ministrov za visoko šolstvo, kjer se je spremljalo uresničevanje zastavljenih ciljev, ki so se skozi leta tudi dopolnjevali in spreminjali. V drugem delu naloge pa se skozi razvoj bolonjskega procesa večji del pozornosti usmeri v uveljavljanje slednjega v slovenski visokošolski prostor. Prikazane so številne novosti, ki zajemajo tako sistemske, strukturne kot organizacijske spremembe in so vplivale na sam potek izobraževanja v visokem šolstvu. Z bolonjsko reformo se v visokem šolstvu vse bolj uveljavlja koncept vseživljenjskega učenja, zato se v tretjem delu naloge prikaže, kako se to odraža skozi različne dokumente bolonjskega procesa. Vključitev Slovenije v bolonjski proces in postopno uveljavljanje bolonjske reforme pa se je odražalo tudi v samih ciljih razvoja visokega šolstva pri nas, zato se v tretjem delu naloge osredotočim še se na spreminjanje ciljev od začetka bolonjske reforme vse do danes. Bolj kot se bolonjska reforma v prostoru uveljavlja, bolj vidne so spremembe v slovenskem visokošolskem prostoru in sledenje evropski viziji v razvoju in usmerjenosti visokega šolstva ; In 1999, the Bologna process started with an idea of a united, comparable, attractive, and competitive place in the European higher education system. Among the countries that have joined was also Slovenia, which gradually followed and introduced the goals and principles of the Bologna system into the Slovenian higher education area, which had a notable impact on education. Through the analysis of various literature and documents, the text initially shows the very origin of the Bologna process, its purpose and goals, which were sought to be achieved through the process. The text also describes the development from the beginning to the present, as through the years of bologna process many meetings of ministers of higher education have taken place. There, the development of the Bologna reform has been monitored and at the same time, many novelties/innovations have been added that are important for our understanding of the Bologna process. In the second part, through the development of the Bologna Process, most of the attention is focused on the implementation of the Bologna reform in the Slovenian higher education area, where its impact on education is also explored. Numerous novelties and changes – from systemic, structural, and organizational, which influenced the course of education, are presented. There are also various documents as part of the Bologna reform, where the concept of lifelong learning in higher education is mentioned and the role and importance of it are increasingly emphasized. Slovenia's inclusion into the Bologna Process and the gradual implementation of the reform was also reflected in the goals of higher education development. This is why the third part of the thesis is focused on how the goals changed from the beginning of the reform until today. The more the Bologna reform is implemented in the place, the more visible its impact on the goals of the Slovenian higher education is, and with that following the European vision and the orientation of higher education.

V magistrski nalogi sem obravnavala problematiko prenove visokošolskih sistemov v evropskem prostoru, ki jo je sprožil bolonjski proces z namenom doseči večjo primerljivost med dotlej zelo različnimi nacionalnimi visokošolskimi sistemi. Bolonjski proces je oznaka za proces vzpostavitve skupnega evropskega visokošolskega prostora, katerega namen je zagotoviti večjo učinkovitost in konkurenčnost evropskih visokošolskih sistemov, pospeševati mobilnost študentov in akademskega osebja ter spodbujati zaposlovanje evropskega prebivalstva. Ker pa dokumenti bolonjskega procesa niso pravno obvezujoči in ne določajo jasnega načina in metod implementacije bolonjske reforme, se je vsaka država prenove svojih visokošolskih sistemov lotila drugače. Posledica tega so velike razlike pri uspešnosti izvedbe reforme, kar Evropo oddaljuje od zastavljenih ciljev. V nalogi sem predstavila tudi potek slovenske implementacije bolonjske reforme in nekaj napak, za katere menim, da so odločilno prispevale k njenemu neuspehu. Eden izmed glavnih razlogov za neuspeh reforme pri nas (in v številnih drugih državah) je tudi finančna izčrpanost visokega šolstva, ki se v Sloveniji v zadnjih letih še zaostruje, saj država vsako leto visokemu šolstvu nameni manj proračunskih sredstev. Nekaj besed sem namenila tudi razmisleku o možnosti uvedbe šolnin, ki se v javnosti občasno predlaga kot ena izmed možnih dopolnitev (nezadostnemu) javnemu financiranju visokega šolstva. ; This master's thesis focuses on the issue of reforming higher education systems in Europe, brought on by the Bologna Process with the intention of achieving a higher level of comparability among previously vastly different national education systems. The Bologna Process is a process of establishing a common European higher education system, the aim of which is to ensure greater efficiency and competitiveness among European higher education systems, encourage the mobility of students and academic staff and promote employment of Europeans. Given, however, that the documents of the Bologna Process are not legally binding and do not determine a clear system and implementation methods of the Bologna reform, each country took a different approach to reforming their higher education systems. The consequences are big differences in success in terms of the implementation of the reform, which diverges Europe from its objective. The thesis presents the course of the Slovene implementation of the Bologna reform and some of the mistakes that have most likely contributed decisively to its failure. One of the main reasons for the reform's failure in Slovenia (and several other countries) is the exhausted financial resources of the higher education system. This is getting progressively worse in Slovenia due to the country cutting budget allocations for the higher education system every year. Some thought is also given to the possibility of implementing tuitions, a solution presented in public as one of the possible supplements to the (insufficient) public funding of the higher education system.

Predmet raziskave so poslovna pogajanja s skandinavskimi partnerji. Predstavili smo faze procesa poslovnih pogajanj, pogajalske pristope, v smislu strategije, tehnik in taktik pogajanj, predstavili tudi kulturo, kot pomemben dejavnik uspešnosti pogajanj ter podrobneje predstavili vse štiri skandinavske države. Študija je nastala v okviru raziskave poslovnih pogajanj s skandinavskimi partnerji v srednje velikem slovenskem podjetju X, ki uspešno posluje na mednarodnih trgih, tudi na skandinavskih. Z rezultati smo poudarili pomembnost procesa priprav na poslovna pogajanja, ki predstavljajo 90% uspeha na pogajanjih ter poznavanje in razumevanje kulturnih razlik v poslovnem svetu. Nepoznavanje navad in običajev tujih poslovnih partnerjev lahko povzroči nesporazume, nelagodje, napačno usmerjenost in napačno interpretacijo sporočil, ki negativno vplivajo na rezultate pogajanj. Kultura posameznikov pa vpliva tudi na pogajalski slog oziroma način, kako se mednarodni pogajalci iz različni okolij obnašajo med pogajanji. Skandinavski slog pogajanj ne izstopa premočno, a ima vseeno posebnosti, katerih poznavanje pri pogajanjih prinese veliko prednost. ; The subject of the survey is business negotiations with Scandinavian partners. We presented phases of the process of business negotiations, negotiation approaches, in terms of strategy, techniques and tactics, culture as an important factor for negotiations success and all four Scandinavian countries. The study is based on analysis of business negotiations with Scandinavian partners in the medium-sized Slovenian company X, working internationally, with significant share on Scandinavian market. The results of survey highlighted the importance of preparation for business negotiations, presenting 90% of the success in the negotiations, as well as the knowledge and understanding of cultural differences in the business world. Ignoring habits and customs of foreign business partners can lead to misunderstandings, discomfort, misconception and misinterpretation of messages, which can have a negative impact on the results of the negotiations. The culture of individuals also influences the negotiating style or the way in which international negotiators from different environments behave during the negotiation process. The Scandinavian style of negotiation does not stand out too much, but it still has some special features and recognition of those, can bring great advantage.

Abstract. The study focused on investigating and analysing the perception
of Facebook's role, as one of the components in the field of Information and
Communication Technologies (ICT), namely, social media, on the quality
of emotional interaction, particularly among individuals in their third age.
The research sample comprised 260 participants of various ages, divided
into two age groups – under 50 and over 50 years old. Participants' opinions were obtained through empirical research, employing quantitative
methods and surveys as the research technique. The research findings indicate that age influences participants' attitudes to digital communication
as a means and medium of emotional communication in various contexts.
Participants in the third age exhibit stronger reservations towards Facebook as a tool for emotional communication and are more cautious about
the use of modern communication methods offered by new social media
techniques. They are also less inclined to abandon traditional interpersonal interactions. The results reveal general distrust in the information
circulating on Facebook and underscore the advantage of maintaining
each interpersonal communication, encompassing all elements of emotional relationships beyond the realm of the Internet, or the information
mediation services offered by ICT, primarily social media.
Keywords: Information and Communication Technologies, Facebook,
third age, emotional communication, alienation.

The article is concerned with typology of differentiated author's opinions on the world economy phenomena, as internationalization, integration and globalization. The author examines, from the international political economy point of view, their differences and formulates three phases of internationalization process. The author defines also the relation of these phenomena to the process of integration and regionalization in the world economy and pays attention to frequently discussed topic of global governance as well. The author further examines the possibilities of measuring globalization process intensity on both world wide and national economy levels. The article assigns a set of characteristic features or indicators making possible to define main limits of when a given national economy can be hold as being incorporated and in what rate into the globalization process. This step of identification of globalization intensity rate is very important, as starting point, when a strategy of adaptation to globalization trends is needed to be formulated, evidently, closely with the competitiveness growth and catching-up strategy elaboration. Adapted from the source document.

Konflikti so del našega vsakdana, so nujni in neizogibni. V literaturi najdemo različne definicije samega konflikta. Iršič (2010) konflikt pojmuje kot stanje nasprotujočih si teženj v nekem sistemu, tako v posamezniku, kot med osebami znotraj določene skupnosti oziroma prostora, ali med skupinami, ki so del večje skupnosti ali delujejo na področju, kjer se križajo interesi. Kljub negativnemu prizvoku pa ima konflikt tudi številne pozitivne učinke. Medtem, ko so posledice nerazrešenih konfliktov večinoma negativne. Poznamo več vrst konfliktov. Medosebni oziroma interpersonalni konflikti so sestavni del vsake šole in se pojavljajo med vsemi udeleženci v šoli. Ljudje se na konflikte različno odzivamo, prav tako jih na različne načine razrešujemo. V novejši literaturi najdemo tri postopke reševanja konfliktov. Cohen (2012) govori o pogajanju, mediaciji in arbitraži. V sami diplomski nalogi nas je podrobneje zanimala mediacija oziroma vrstniška mediacija, ki je v zborniku Kazen v šoli (2010) opisana kot proces, v katerem sta udeležena vsaj dva učenca/dijaka, med katerima je prišlo do nesoglasja, konflikta, spora. Oba morata biti pripravljena nastalo situacijo razrešiti na miren, strpen, produktiven način, ki lahko pripelje do konkretne, prostovoljne in dogovorno dosežene rešitve. Pri tem jima pomaga tretji, nevtralni vrstnik, ki z različnimi tehnikami, veščinami in znanji učencema/dijakoma v konfliktu pomaga pri razlagi različnih pogledov, izražanju želja in potreb, da bi poiskala najboljšo med možnimi rešitvami. Nevtralni osebi, ki sodeluje v procesu mediacije rečemo mediator. Čeprav vrstniška mediacija temelji na tem, da vrstniki sami razrešujejo medsebojne konflikte, sta še vedno potrebna podpora in nadzor odrasle osebe, v tem primeru koordinatorja. Zanimalo nas je, kako vrstniška mediacija deluje v praksi na izbranih osnovnih šolah ter kako učinkovita je kot strategija reševanja konfliktov med učenci. S pomočjo analize intervjujev smo predstavili pozitivne učinke vrstniške mediacije ter njeno uporabnost in učinkovitost na izbranih osnovnih šolah skozi oči vrstniških mediatorjev. ; Conflicts are a part of our daily routine, necessary and inevitable. Literature states different definitions of conflict. Iršič (2010) regards conflict as a state of contradictory views in a system, in an individual, as well as among people inside a certain community or space, or among groups, which are part of a larger society or work on different fields with cross interests. Despite the hint of negativity, conflict has several beneficial effects. However, the consequences of unsolved conflicts remain negative. Several forms of conflicts are known – mutual or interpersonal conflicts are a basic part of every school and emerge among all attendees. People react differently to conflicts, as well as their solutions. In recent literature three possibilities of conflict solution are mentioned. Cohen (2012) talks about negotiation, mediation and arbitrage. The main focus of our thesis is mediation or peer mediation, described in miscellany Punishment in school (2010) as a process in which at least two pupils, having a conflict, dispute or difference, participate. Both have agreed on solving the situation on a calm, tolerant and productive way, which can lead to a concrete, voluntary and consensus solution. A third, neutral peer, with different techniques, skills and knowledge, helps the pupils in dispute by interpreting different perspectives and expressing wishes or needs, in order to find the best possible solution. A neutral person, involved in the process of mediation is called a mediator. Although peer mediation is based on teenagers solving mutual conflicts on their own, a support of an adult is still needed – in this case a coordinator. Our interest was how peer mediation works in practice on chosen primary schools and how effective it is as a strategy of teenage conflict solving. With interview analysis the positive effects of peer mediation and its applicability and efficacy were presented on chosen primary schools through the perspective of a peer mediator.

Makroregionalne strategije Evropske unije (EU), kot orodje kohezijske politike, predstavljajo celosten okvir, katerega namen je reševanje skupnih izzivov, ki se pojavljajo na določenem geografskem območju. Državam članicam EU, kot tudi tretjim državam, je tako omogočeno skupno spopadanje s težavami in večji izkoristek skupnih potencialov. Naloga temelji na predpostavki, da sodelovanje držav Zahodnega Balkana (ZB) znotraj makroregionalnih strategij pripomore k njihovemu lažjemu vključevanju v EU. Namen naloge je proučiti usklajenost makroregionalnih strategij EU in širitvene politike EU ter prispevati k razumevanju zunanje dimenzije kohezijske politike. V teoretičnem delu naloge opredelim ključne koncepte s področja zunanjepolitičnega delovanja EU. V empiričnem delu najprej preverim koherentnost makroregionalnih strategij EU in širitvene politike z vidika ciljev in sredstev teh politik. Nato s primerjalno analizo koherentnost teh dveh politik merim z vidika napredka držav ZB pri pristopnih poglavjih glede na posamezna vsebinska področja makroregionalnih strategij. Usklajenost ciljev in sredstev makroregionalnih strategij in širitvene politike, možnost koriščenja znanja, pridobljenega na podlagi sodelovanja znotraj makroregionalnih strategij pri pristopnem procesu držav ZB ter ne nazadnje viden napredek pri pristopnem procesu pokaže, da makroregionalne strategije krepijo pristopni proces držav k EU. ; The European Union's (EU) macro-regional strategies, as the cohesion policy tool, represent an integrated framework aimed at addressing the common challenges that arise in a given geographical area. This allows EU Member States, as well as third countries, to tackle problems together and make greater use of their common potential. The thesis is based on the assumption that the participation of the countries of the Western Balkans (WB) within macro-regional strategies helps to facilitate their integration into the EU. The aim is to examine the coherence between EU macro-regional strategies and the EU enlargement process and to contribute to the understanding of the external dimension of the cohesion policy. In the theoretical part of the thesis, I define key concepts in the field of EU foreign policy action. In the empirical part, I first check the coherence of the EU macro-regional strategies and enlargement policy in terms of goals and means of these policies. Then with a comparative analysis I measure the coherence of these two policies in terms of progress of WB countries in accession chapters according to individual content areas of macro-regional strategies. The coherence of the goals and means of macro-regional strategies and enlargement policy, the possibility of using the knowledge gained through cooperation within macro-regional strategies in the accession process of WB countries and last but not least visible progress in the accession progress show that macro-regional strategies are strengthening EU accession process.

This issue focuses on the digitalisation of education and on utilising technology in teaching and learning. This is not a new topic for the magazine – and with good reason. Both in theory and practice, incorporating ICT into education is a constantly developing field and process; new knowledge and developments are introduced into the practice of teaching more quickly than they are into various official strategies. "Digital transformation" is a term used in politics and at the decision-making level to describe the various processes and recommendations to governments about incorporating technology use in schools. Recently, these processes have been guided by the European Commission's (2021) Digital Education Action Plan. In this and similar strategies, it is important to distinguish between the processes of "digitisation", "digitalisation" and "digital transformation" (Schmidt & Tang, 2020). ; Tokratna tematska številka Andragoških spoznanj se posveča digitalizaciji izobraževanja in vključevanju sodobnih tehnologij v procese učenja. To temo smo v reviji že večkrat obravnavali – z razlogom. Uvajanje IKT v izobraževalni proces je namreč področje in proces, ki se nenehno razvija – teoretsko, pa tudi v praksi –, spoznanja pa se hitreje kot v različne strategije vpeljujejo kar v samo prakso poučevanja. »Digitalna preobrazba« je pojem, s katerim se predvsem na politični, odločevalski ravni opisujejo različni procesi in priporočila vladam glede vključevanja tehnologije v šole. V zadnjem času te procese usmerja zlasti Akcijski načrt za digitalno izobraževanje, ki ga pripravlja Evropska komisija (2021). V tej in podobnih strategijah je treba ločevati med procesi »digitizacije« (angl. digitisation), digitalizacije in pa »digitalne preobrazbe« (Schmidt in Tang, 2020).

nternational tobacco smuggling remains an important concern for governments, tobacco manufactur-ers and health experts alike. While often linked to other forms of illegal activities, it also directly impacts govern-ment tax and health policies. Knowledge of factors that contribute to illicit tobacco trade and the existence of smug-gling routes is strongly hampered by the lack of reliable data on bilateral flows of illicit tobacco. Therefore, recon-structing the trafficking routes and estimating the size of cross-border illicit flows are crucial steps for gaining bet-ter understanding of these crimes and enforcing actions aimed at countering them. This study is the first to use grav-ity estimation techniques to decompose aggregate illicit cig-arette inflows for which data are available into their bilat-eral components. Our approach is a simple and effective method that can serve as a complement to other methods of pinpointing international trafficking flows such as empty discarded pack data or network analysis to help in the fight against illicit tobacco flows. Policymakers, customs officials as well as law enforcement can employ the presented meth-ods as an additional tool in the fight against illicit trade. Keywords: bilateral illicit cigarette trade, gravity model, predictive estimation

The regionalization of Slovenia implies that it is about a demanding professional & political project, which is expected to be completed in 2008 by establishing the regions. The beginning of their functioning is planned as from 1 January 2009. In order to provide this process, some constitutional amendments were introduced in 2006 The regional legislation with its associated implementing regulations should implement them. The bills on regions, their financing, regional elections & establishment of regions (these bills are already being discussed in the National Assembly of the Republic of Slovenia) are a touchstone for introduction of regions & for a successful beginning of their functioning. There is a variety of challenges & dilemmas regarding regional competences & the number of regions, own tax resources, regional authority organization & other issues. Very few international standards & good local & regional self-government principles are adhered to in Slovenia. For this reason, some criticism has come from the Council of Europe & the European Union. Although regionalization is an internal matter of the states concerned, the European principles regarding the objectives of regionalization, division & sharing of powers between levels of government, the scope of regional self-government, sharing of tax revenues & public finance, the connection between the regionalization processes & European & world processes, etc. cannot be avoided. References. Adapted from the source document.

This paper examines the concept of banal nationalism as often unconscious,
routine processes that nations reproduce on a daily basis. Banal nationalism is
recognisable in the use of national symbols but also in language and culture. The
purpose of this paper is to determine whether Slovenian folk-pop music is one of
these processes, and in which ways and strategies we can detect its reproductive
role in banal nationalism that on a daily basis reminds its listeners of their national
identities. Methodologically, the article is based on the content and a textual
analysis of compositions by three of the most often listened to folk-pop ensembles,
demonstrating that the national narrative can be identified in a smaller proportion
of all analysed compositions in three sections: the idea of nation as an imaginary
community or home(land), national (auto)stereotypes, and patriotic feelings.

Pojem administrativna ovira lahko razložimo kot nekaj, kar lahko posamezniku ali organizaciji onemogoča doseganje zastavljenih ciljev v njegovem vsakdanjem življenju. Posebno pozornost v magistrski nalogi smo tako namenili predstavitvi različnih evropskih programov, ki se ukvarjajo s problematiko zmanjševanja administrativnih ovir tako na nivoju EU, kot tudi na nacionalni ravni držav članic. V okviru magistrske naloge smo se osredotočili ravno na črpanje sredstev kohezijske politike EU ter na podlagi podatkov raziskave poskušali pokazati, kje se še možnosti za odpravo administrativnih ovir ter kje so tiste slabosti oz. ovire, ki jim do sedaj nismo pripisovali dovolj velike pozornosti, čeprav se v procesu administrativnega vodenja projektov z njimi vsakodnevno srečujemo. Na ta način bomo dosegli še dodatno poenostavitev postopkov in povečali uspešnost pri črpanju sredstev iz strukturnih skladov EU. V nalogi obravnavani raziskovalni problem, se nanaša na upravljanje s projekti v fazi njihovega izvajanja, v okviru katerega smo se osredotočili na administrativno in finančno poročanje. Z izvedeno raziskavo smo preučili tri sklope vprašanj, ki se nanašajo na administrativne ovire pri projektnem poročanju, organizacijsko strukturo kohezijske politike in rezultate uspešnosti Slovenije pri črpanju sredstev evropske kohezijske politike. Slovenija je primerljivo uspešna z drugimi evropskimi državami pri črpanju sredstev EU, kar smo v sklopu izvedene raziskave dokazali na podlagi analize absorbcijske uspešnosti kohezijske politike. Prav tako Slovenija izkazuje nizek delež administrativnih stroškov glede na ocenjene vrednosti povprečnega deleža bruto domačega proizvoda, ki ga predstavljajo administrativni stroški in je v tem kriteriju izmed primerjanih držav najuspešnejša. S problemom črpanja evropskih sredstev so se ukvarjale vse zadnje slovenske vlade, zlasti v finančni krizi pa so nekako končno priznale, da so to pravzaprav edina dodatna razvojna sredstva, ki jih država lahko pridobi, od njene usmerjenosti in absorbcijske sposobnosti pa je hkrati tudi odvisno, kako uspešno jih bo uspela počrpati. ; The concept of an administrative burden can be explained as something that makes it impossible for an individual or organization to achieve the objectives pursued in their everyday life. Special focus of this master thesis is dedicated to the presentation of different European programs which deal with the problem of reducing administrative burdens at the EU level and also at the national level of individual Member States. The present master thesis focuses particularly on the absorbtion of funds of the EU cohesion policy, and on the basis of the research data attempts to show where there is still potential for the reduction of administrative burdens and where there are those weaknesses or barriers that have not yet received enough attention, although we face them daily in the process of administrative management. In this way we can achieve further simplification of the procedures and enhance efficiency in the disbursement of funding from the EU Structural Funds. The research problem of the thesis relates to the management of projects at the stage of their implementation, in which we focus on administrative and financial reporting. During the survey we considered three main questions related to administrative burdens in the phase of project reporting, organizational structure of the cohesion policy and on the results of the Slovenian performance in the absorbtion of EU cohesion policy funds. Slovenia shares comparable success with other European countries in absorbing EU funds, which was proved on the basis of the analysis of absorbtion efficiency of the Cohesion policy carried out in the framework of this research. Slovenia also shows a considerably low share of administrative costs in relation to the estimated value of the average share of the gross domestic product represented by these administrative costs. In terms of this criterion Slovenia is the most successful country from the countries we compared. All the recent Slovenian Governments have dealt with issues relating to the absorbtion of European funds, especially during the last financial crisis, when they finally recognized that these funds are actually the only additionally available developmental funds the state can obtain. The state's orientation and absorbtion capacity will thus show how successful it will be in the future in absorbing these funds.

Planning discharge from a psychiatric hospital from the social workers' perspective
Planning discharge is the central task of social workers in a psychiatric hospital. Effective hospital discharge planning is a team process based on assessing needs and finding suitable responses to them. The research results show considerable inconsistency in this area, as the process of discharge planning is initiated at different times. It is especially the users' poor health that does not allow their wishes and needs to be consistently considered, and prevents user participation and autonomy. Consequently, patronizing practices are inevitable. Being treated in a psychiatric hospital is still associated with considerable stigma. The research findings show that social workers feel as equal members of department teams and face plenty of ethical dilemmas at their work. Undergraduate studies have equipped social workers with a wide specter of theoretical and practical knowledge; however, they would like the study programme to be supplemented with health care topics.

V magistrskem delu se osredotočamo na raziskovanje vloge in pomena podobe ter ugleda političnih akterjev v kontekstu sodobne demokracije. Podobo in ugled vidimo kot dve izmed ključnih determinant, na osnovi katerih se nekonsistentni in neodvisni volivci ter državljani nasploh odločajo, komu nameniti svoj glas na volitvah in zvestobo v daljšem časovnem obdobju. Dejstvo je, da se sodobni volivci distancirajo od političnih strank in sledijo bolj kratkoročnim vzgibom presoje kot na primer podobi, osebnosti in uspešnosti političnega akterja. Sodobna demokracija je tako v 21. stoletju doživela razpotje, hkrati smo priča politični pasivnosti državljanov. Politični akterji se zato vedno bolj obračajo k orodjem političnega marketinga za mobilizacijo državljanov z namenom, da si izborijo zmago na volitvah in se v politični areni obdržijo daljše časovno obdobje. Politični marketing uporabljajo za identifikacijo volivčevih potreb in želja, na osnovi katerih nato (iz)gradijo podobo in ugled političnega akterja. Cilj magistrskega dela je ugotoviti, kakšno vlogo in pomen ima izgradnja podobe in ugleda političnih akterjev v različnih pristopih političnega marketinga ter v sodobni demokraciji, spoznati trende sodobne demokracije, ki se osredotočajo na personalizacijo politike, znotraj katere bomo analizirali pomen podobe in ugleda, teorije in modele (iz)gradnje podobe in ugleda ter ponudili sistematičen model (iz)gradnje podobe in ugleda, ki ga je mogoče aplicirati v praksi. Na tem področju namreč zaznavamo manko raziskovanj, saj večina avtorjev priznava pomembnost podobe političnega akterja pri volivčevi izbiri, hkrati pa zanemarja konceptualno razumevanje, kako se podoba sploh (iz)gradi ter katere tehnike in strategije se uporabljajo v tem postopku. ; In the master's thesis, we focus on exploring the role and importance of the image and reputation of political actors in the context of modern democracy. We see the image and reputation as two of the key determinants, based on which inconsistent and independent voters and citizen generally decide to whom to give their vote at the elections and loyalty in a longer period of time. It is a fact that modern voters distance themselves from political parties and follow more short-term decision-making motives, like image, personality and success of the political actor. In the 21st century, modern democracy is thus at a crossroads because we are witnessing political passiveness. Political actors thus increasingly turn to political marketing tools for the mobilization of citizen in order to win the elections and remain in the political arena for a longer period of time. They use political marketing to identify the needs and desires of voters, based on which they then build the image and reputation of the political actor. The goal of the master's thesis is to find out the role and importance of building the image and reputation of political actors (in different approaches of political marketing) in modern democracy, identify the trends of modern democracy with focus on policy personalization, within which we will analyse the importance of image and reputation, theories and models for image and reputation building and offer a systematic model for image and reputation building, which can be applied in practice. In this field, we namely perceive a lack of researches, since the majority of authors recognize the importance of the image of the political actor in the voter's decision-making process, but neglect the conceptual understanding how the image is even built and which techniques and strategies are being used in this procedure.