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The article aims to introduce the phenomenon of public diplomacy, highlighting the key features of the concept. The author is looking into why public diplomacy is worth of the attention of academics, pointing out the reasons for considering public diplomacy a relevant & legitimate segment of foreign policy -- and not just a trendy phrase. The article presents a brief overview of the development of public diplomacy so far, identifying the main reasons for public diplomacy being an important item on today's foreign policy agenda. Seeking to clarify what public diplomacy is & what its implications are, the author highlights some core features of public diplomacy & their temporal & thematic change. The article also touches upon the relationship between public diplomacy & propaganda, branding, international cultural relations & traditional diplomacy. The author concludes with effective public diplomacy strategies & preconditions for its further development. Adapted from the source document.

This article uses the method of thematic discourse analysis to study jihadi discussion forums in cyberspace. Firstly, this paper deals with propaganda as a form of communication, shows the Internet as a medium that has absorbed all other media, and analyses the terrorist ideas spread through the Internet. The main part of this study focuses on the jihadi discourse, through which jihadists present the Islamic world as suffering under the oppression of the West to persuade a passive Muslim audience to join the jihad. Through an analysis of text extracts from three popular jihadi forums (Alqimmah, Al Fallujah and Ansar Al Mujahideen) the paper deals not only with different types of propaganda, but also with the intentions of the propagandists and the means they use to achieve their goals. Adapted from the source document.

The featured observations represent selected viewpoints of World War I, highlighting
background events that led to the war. They present the situation in Austro-Hungary for whom the
war was a tool to solve its political problems and further demonstrate how the war actually made
the aforementioned country's relations with national groups more complicated. The observations
also focus on the image of the war, distorted by propaganda, and the situation on both the front
line and in the hinterland. Last but not least they deal with the war from the Czech viewpoint,
unique for many reasons including the fact that at this time the Czechs were escalating their
attempts at creating their own state.

The book by Premysl Macha Small Flame in the Mountains, Fire in the Lowlands. Indian Uprising in the Mexican Chiapas describes the development of the Zapatista National Liberation Army (EZLN). Czech political scientist P. Macha used to be an uncritical supporter of the uprising in the south of Mexico, but today he finds some problems in the activities of the EZLN. The book analyzes in detail the roots & history of this guerilla struggle. However, the success of the Zapatista propaganda among intellectuals in Western countries could have been given more critical attention. Nevertheless, it is the best work about the EZLN in the Czech language. 8 References. Adapted from the source document.