Suchergebnisse

Campaign propaganda (with other variables) provides a proper content to the elections. An analysis is made of its use at the General Elections of Mar 31, 1968. In 1967, Belgian PO was not focused on linguistic, cultural & nat'lity problems. However, at the General Elections of Mar 1968 3 out of the 5 main issues dealt with these problems. Besides the issue of federalization of the pol'al system, the linguistic & org'al issue of Brussels & the relocation of the French section of the Catholic U of Louvain, one finds only full employment & inflation as major issues in the campaign. This issue-debate does not put opposition & gov'al parties one against another, but places the 6 main parties in a complex cross-cutting & the electors in a strong cross-pressure field. This is still complicated by the increase of personal propaganda. AA.

BEGINNING FROM AN OPERATIONAL COMMUNICATION MODEL OF MASS COMMUNICATION RESEARCH & PERSUASION STRATEGY, A POLITICAL PROPAGANDA CAMPAIGN CONDUCTED AFTER AN UNEXPECTED DISSOLUTION OF THE PARLIAMENT IS ANALYZED. THE UNEXPECTED CHARACTER OF THE DISSOLUTION CARRIES SEVERAL PROBLEMS OF COMMUNICATION STRATEGY: (1) THE BASIC DATA OF THE MARKETING SITUATION ARE DEFICIENT, (2) THE DELIMITATION (WITH PRIORITIES) OF TARGET AUDIENCES IS PROBLEMATIC, & (3) THE CHOICE OF MANIPULATIVE VARIABLES BECOMES A MATTER OF PURE EXPERIENCE. IN THIS CONTEXT, THE CAMPAIGNS IN THE LAST PARLIAMENTARY ELECTIONS IN BELGIUM ARE ANALYZED. A NORMAL LINK EMERGED TO THE ACTUAL SOCIAL & CULTURAL PROBLEMS IN BELGIAN SOCIETY AS DID ORIENTATION TO A LARGE & HETEROGENEOUS AUDIENCE. HOWEVER, A LACK OF THEME CENTRALITY IN THE PROPAGANDA WAS ALSO EVIDENT. THE PROPOSED OPERATIONAL MODEL SEEMS TO BE A USEFUL COMPLEMENT TO THE CLASSICAL LISTS OF PRACTICAL RECOMMENDATIONS IN PROPAGANDA LITERATURE. 1 FIGURE. MODIFIED HA.

Feindflugblatt der USA für Japan in japanischer Sprache. Pazifischer Krieg. Zeichnung: Das Bild zeigt einen Bauarbeiter, Nieter bei der Arbeit, Ruinen im Hintergrund. Der Text auf der Rückseite spricht von den Bombenangriffen auf Japan und gibt dem japanischen Militär die Schuld.