Suchergebnisse

The article highlights the trend of reinstitutionalisation of propaganda and counter propaganda after a brief historical era of international hiatus in the 1990s when the propaganda-related institutions were dismantled in many countries worldwide. The latter trend is exemplified by a number of processes, including the phenomenon of the Russian propaganda that has evolved after Putin took office, and the emergence of the strategic communications offices in Europe starting from 2015. The revival of propaganda 2.0 is a result of the hybrid wars that have engulfed leading countries worldwide. Propaganda is a systematic effort to manipulate other people's beliefs and spread chaos. Although the current propaganda aims resemble the ones used during the Cold War, the new tech abilities have enhanced its tactics. While the Internet, digitalization and social media platforms offer new opportunities for secret services and relevant experts, the phenomenon of "open consсiousness" allows an average consumer to be unwillingly affected by the messages that contain propaganda. It is argued that counter-propaganda tools should factor in media literacy efforts and building resilience among the general population to withstand disinformation messages. A number of organizations focused at countering propaganda has been created as a means of an institutional solution. Following a watershed moment in Ukraine two relevant organizations were established in 2021: Centre for Countering Disinformation (as part of the National Security and Defense Council) and Centre of Strategic Communications and Information Security (as part of the Ministry of Culture and Information Politics). These organizations aim at carrying out relevant work in line with their EU counterparts.

The territorial integrity of Ukraine and peace on its lands, preservation of state sovereignty are the main tasks of the Ukrainian government, society, and all Ukrainians. As for as today the real threats from the Russian Federation remain, the Kremlin's aggressive policy in the hybrid war against our state is aimed at returning Ukraine to the sphere of Russia's influence. For doing this the Russian Federation is using methods that destabilize the internal situation in Ukraine, first of all, it depletes the Ukrainian economy, uses a powerful propaganda arsenal to distort Ukrainian national values and national culture, and misleads the allies of the Ukrainian state. A large-scale propaganda campaign against our country in certain areas of the Ukrainian state made it possible to perceive events in Ukraine through the prism of the views of politicians, scientists and artists of the Russian Federation. In such a situation, it is possible to confront Russian aggression only by using a complex of military, political, economic, informational and socio-humanitarian actions. In these conditions, culture and art are becoming an important means of solving complex social conflicts. Modern technological development has created a wide field for cultural and artistic influences, which has the opportunity to play a stabilizing role in the state. The through the influence on social consciousness can achieve important results in creating of certain ideas, values, spiritual needs as well as stereotypes and patriotic ideals. Such special way of influence on social conscious is art. The art represents significant and value dimension of the national being of the Ukrainians, gives a vision of historical being of the Ukrainian national, reflects spiritual links between a personality and the national, spiritual unity and succession of generation; both imaginative-symbolic and significant attributes of the national values and ideals are characteristic of it. Therefore, the question of restoration of peace, consolidation of Ukrainians, de-occupation of Ukrainian territories is considered in the context of conducting various cultural state measures, in particular artistic ones. That is why such purposeful usage of art in modern conditions the can be a powerful factor of consolidation of Ukrainians.

Advocacy as a classic strategy provides for the creation of mass or network communication. Methods of using the strategy of propaganda, which provides for the establishment of interpersonal communication or cluster is called agitation. Campaigning has its own specific characteristics and special requirements to the personality of the sender of the message. The article presents the rules parry kontragitatsionnoy work (antitrolling).