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Hendershot considers the relationship between propaganda as art and its audience.

Only with effort can the camera be forced to lie: basically it is an honest medium. And contemporary vision, the new life, is based on an honest approach to all problems, be they morals or art. False fronts to buildings, false standards in morals, subterfuges and mummery of all kinds, must be, will be scrapped.

"Annahmen über die Wirksamkeit politischer Propaganda sind mit Erkenntnissen der Politischen Psychologie eng verknüpft. Auch die Bewertung der gesellschaftlichen Brisanz von Propaganda ist von den zugrunde liegenden Wirkungshypothesen abhängig und hat sich im Lauf des 20. Jahrhunderts mehrfach gewandelt." (Autorenreferat)

AbstractPolitical elites often employ propaganda to affect the behavior of a particular social group by altering its members' social identities. The empirical literature has demonstrated that this kind of 'identity propaganda' is generally effective at mobilizing citizens. However, while the consequences of being exposed to propaganda depend on its content, we know little about which factors shape propaganda content. To gain insight into the determinants of propaganda content, I analyze a game-theoretic model where a political elite proposes a new identity norm, and citizens affirm or reject it. I demonstrate that, in equilibrium, the propagandist exploits his agenda-setting power to design effective identity norms. I also show that more demanding identity norms can emerge when citizens' mobilization costs are higher, or the propagandist can cheaply allocate material incentives. By contrast, the nature of strategic interaction among citizens has an ambiguous effect on identity norms.