Suchergebnisse

The first section of this paper discusses a public diplomacy concept within the international relations paradigm shift that takes place in a radically changed global environment. Public diplomacy is analyzed primarily through cultural aspects in relation to other concepts such as propaganda and 'nation branding'. The second part is dedicated to identification of the key problems that the Republic of Serbia is facing regarding conceptualization and implementation of public and cultural diplomacy. It analyzes the institutional framework and effects of international Serbian policies up to now. It points to the need for long-term synchronous involvement of different actors in the field of public and cultural diplomacy of the Republic of Serbia, in order to promote not only its political positioning and reputation in the world, but for the sake of strengthening its economic and other development resources. Recognition of public and cultural diplomacy as an effective long-term means of building the reputation and position of the Republic of Serbia in international relations is extremely important. It means to articulate the need to design a new cultural concept, which would be built into a system of values that traces the path of Serbian development. The basic question, therefore, in terms of conceptualization of public and cultural diplomacy, remains the question of the narrative. This is the new and the old question of all questions: 'Who are we, where are we going and where do we want to go?'.

The article aims to introduce the phenomenon of public diplomacy, highlighting the key features of the concept. The author is looking into why public diplomacy is worth of the attention of academics, pointing out the reasons for considering public diplomacy a relevant & legitimate segment of foreign policy -- and not just a trendy phrase. The article presents a brief overview of the development of public diplomacy so far, identifying the main reasons for public diplomacy being an important item on today's foreign policy agenda. Seeking to clarify what public diplomacy is & what its implications are, the author highlights some core features of public diplomacy & their temporal & thematic change. The article also touches upon the relationship between public diplomacy & propaganda, branding, international cultural relations & traditional diplomacy. The author concludes with effective public diplomacy strategies & preconditions for its further development. Adapted from the source document.

The article aims to introduce the model of public diplomacy in the conception of small states, highlighting the key features which fulfill the idea of public diplomacy promoted by these small states. The article looks into how these characteristics are reflected in public diplomacy strategies. The author examines which concrete components of these strategies have direct connection to the public diplomacy model of small states, how strongly these differences are evident in plans for strategies & how deeply these differences can influence the final form of the strategies. In its last part the article also touches on the practice of public diplomacy in the Czech Republic through discussions of key documents, tools used in public diplomacy & the development of institutions. The author tries to reach a conclusion as to whether & how deeply the contemporary practice in the Czech Republic corresponds to the public diplomacy model of small states. Adapted from the source document.

The aim of this study is to analyze the current use of public diplomacy in foreign relations. It attempts to show how necessary public diplomacy strategy is for the formation of diplomatic relations. The first part of the study focuses on the analysis of changes in political communication in international relations. Presented are factors such as the transnationalisation or medialisation of foreign policy and the role of soft power in international relations. Then it presents a three dimensional model of public diplomacy that takes into account short-term and long-term goals. The main part of the text presents a change in the operation of today's foreign policy actors. This mainly concerns classical diplomacy, which has transformed its role, primarily by heavily engaging professional public affairs agencies and non-state actors in foreign policy. The article also cites examples from Europe and the United States of America of successful and unsuccessful strategies of public diplomacy. Adapted from the source document.

The phenomena of secret diplomacy and spheres of influence are closely related. History of international relations testify that the most common areas of interest are established through secret diplomacy. Nothing in this sense isn't changed even in the modern world. When you establish a balance of power between the great powers, then you must agree about access on the division of influence spheres. These arrangements are kept at a diplomatic level with the absence of the public. This agreements are secretly signed and its waiting for decades and centuries, and with many of that public will never be aware of. Spheres of influence (zone of interest) are usually created by a secret agreement between two or more major powers through secret diplomacy, and always at the expense of third countries (nation). It can be said that the struggle for spheres of influence was basically the cause of many, including world wars and after World War II continued the USA and the SSSR. History of the Balkan region and relations among people who inhabit it, clearly shows that he was for centuries the scene of clashes geopolitical interests of global power centers. At the present moment Balkan geopolitical scene is area for dominance of the great powers. At some point it will become the space establishment of interested spheres. That will happen through secret diplomacy.

This study deals with the phenomenon of paradiplomacy, or parallel diplomacy. Paradiplomacy refers to international activities of cities and regions and includes marketing and public diplomacy, cross-border cooperation, functional trans-border cooperation, cultural and educational cooperation, and other activities. Paradiplomacy developed in the last third of the 20th century as a result of economic globalization, state decentralization, nationalism and the strengthening of regional identity, European integration, and the internationalization of cultural, educational, environmental, transport and other topics labelled as "low politics". Thus, we can identify both economic and political foundations of paradiplomacy. The first part of the study presents a review of literature on paradiplomacy; the second part is a case study of foreign policy instituted by the City of Prague in the electoral term 2006-2010. This case study confirmed initial hypotheses: first, that paradiplomacy is influenced by three supra-national factors: economic globalization (a), regional and global political and economic regimes (b), and transnational networks, mainly based in the EU (c); second, that paradiplomacy is influenced by institutional and constitutional relations between the centre and regions; third, that paradiplomacy is influenced by the antagonistic nature of these relations. Adapted from the source document.

The author uses the concept of reconciliation processes/reconciliation issues, which is usually used in the environment of churches or in applied theological discourses respectively, in connection with the specific contribution of Christian churches to the historical settlement & reconciliation among the European states & nations after the 2nd World War, especially in Central Europe. He analyses & compares in detail the Polish-German & Czech-German issues. While thanks to the important position of the Church (or churches) in the Polish & German societies, these activities (or initiatives) met with a great response as early as the 1960s -- and gained a great importance also on the official level of the (West-)German-Polish relations, in the Czechoslovak-(West-)German relations, this factor long remained absent or entirely marginal. But after the political change(s) of 1989 the churches became involved in the shaping of the newly formed bilateral relations between the unified Germany & the successor states of former Czechoslovakia & greatly contributed to their having a deeper anchorage in Europe. The author backs up in a detailed way the relevance of this phenomenon, especially in Czech-German relations (or generally in church initiatives/activities with a German participation), but less so in the mutual relations (and initiatives) between the Central European churches. On the contrary, the previously highly visible church engagement in the Polish-German case fell off in the 1990s. The Central European churches gradually naturally realized again the advantages & difficulties of their role as a trans-national/non-state actor -- and as one of the important players of the so-called public diplomacy. This role culminated in the 1990s in connection with their social & political emancipation in the post-communist states -- and at the same time it started to dwindle in importance as a consequence of the secularization processes which accelerated considerably & often a surprisingly during the 1990s (and also in the subsequent years) in this part of Europe. Adapted from the source document.