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Informing and influencing foreign opinion on US policies and actions, winning the war of ideas, and broadcasting strategy to win media wars; 4 articles. Contents: Public diplomacy comes of age, by Christopher Ross; Deeds speak louder than words, by Lamis Andoni; Winning the war of ideas, by Anthony J. Blinken; A broadcasting strategy to win media wars, by Edward Kaufman.

Much has been said recently in Russia about the need to intensify diplomacy. At the same time, there have been some negative trends in government activity. Adapted from the source document.

We are being witnesses that the XXI century is characterized by the rise and rapid advancement of public diplomacy, particularly in small countries that are under development, or countries that do not have classical influence through diplomacy and military influence, therefore into the category of states in which the development of public diplomacy is needed, we have included the Republic of Kosovo.The Republic of Kosovo as a new state, with without diplomatic experience and that has started from scratch, should necessarily develop the public diplomacy, because it is listed in the category of countries that we have specified above.But how should the Republic of Kosovo develop a public diplomacy?For building the basement of public diplomacy, the main tool that Kosovo should develop is communicationThrough the communication are held discussions, negotiations, becomes the announcement about the steps of development of the state, becomes lobbying, rises the positive image, and all these lead to the recognition of the new state and to the multilateral and bilateral cooperation agreements.In order to explain the performance and the form of the use of communication in public diplomacy, which the Republic of Kosovo has begun to use and implement in practice, and which already has brought tangible results that need improvement, we think that still has remained very long road with many political, economic, diplomatic and democratic challenges until we achieve a satisfactory level.A deeper analysis of what has been done so far, and what needs to be done in the future is required, therefore the whole problem along with the possible functional solutions is explained more specifically with theories and examples below.