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We find ourselves in a time that has brought significant changes to the way we communicate. The technological progress and rise of social media have shaped both the news media and the contemporary political landscape, impacting and altering political discourse. As a result, the role of social media in political communication has become pervasive, and politicians now tend to communicate more directly with the public without the intermediary of traditional media. The position of the mainstream media as a neutral actor in reporting the news has also been tainted as the media has become increasingly dependent on advertising and thus more vulnerable to the pressures of corporate or state sponsors. Combined, we find ourselves situated in an era where more people are turning to social media for their news, while terms such as disinformation, fake news, post-truth, hate speech and conspiracy theory have become commonplace. In this new public square of communication, it often happens that one person's conspiracy theory is another person's truth, one person's facts are another's fake news, and one person's hate speech is someone else's freedom of speech. ; We find ourselves in a time that has brought significant changes to the way we communicate. The technological progress and rise of social media have shaped both the news media and the contemporary political landscape, impacting and altering political discourse. As a result, the role of social media in political communication has become pervasive, and politicians now tend to communicate more directly with the public without the intermediary of traditional media. The position of the mainstream media as a neutral actor in reporting the news has also been tainted as the media has become increasingly dependent on advertising and thus more vulnerable to the pressures of corporate or state sponsors. Combined, we find ourselves situated in an era where more people are turning to social media for their news, while terms such as disinformation, fake news, post-truth, hate speech and conspiracy theory have become commonplace. In this new public square of communication, it often happens that one person's conspiracy theory is another person's truth, one person's facts are another's fake news, and one person's hate speech is someone else's freedom of speech. ; We find ourselves in a time that has brought significant changes to the way we communicate. The technological progress and rise of social media have shaped both the news media and the contemporary political landscape, impacting and altering political discourse. As a result, the role of social media in political communication has become pervasive, and politicians now tend to communicate more directly with the public without the intermediary of traditional media. The position of the mainstream media as a neutral actor in reporting the news has also been tainted as the media has become increasingly dependent on advertising and thus more vulnerable to the pressures of corporate or state sponsors. Combined, we find ourselves situated in an era where more people are turning to social media for their news, while terms such as disinformation, fake news, post-truth, hate speech and conspiracy theory have become commonplace. In this new public square of communication, it often happens that one person's conspiracy theory is another person's truth, one person's facts are another's fake news, and one person's hate speech is someone else's freedom of speech. ; We find ourselves in a time that has brought significant changes to the way we communicate. The technological progress and rise of social media have shaped both the news media and the contemporary political landscape, impacting and altering political discourse. As a result, the role of social media in political communication has become pervasive, and politicians now tend to communicate more directly with the public without the intermediary of traditional media. The position of the mainstream media as a neutral actor in reporting the news has also been tainted as the media has become increasingly dependent on advertising and thus more vulnerable to the pressures of corporate or state sponsors. Combined, we find ourselves situated in an era where more people are turning to social media for their news, while terms such as disinformation, fake news, post-truth, hate speech and conspiracy theory have become commonplace. In this new public square of communication, it often happens that one person's conspiracy theory is another person's truth, one person's facts are another's fake news, and one person's hate speech is someone else's freedom of speech. ; We find ourselves in a time that has brought significant changes to the way we communicate. The technological progress and rise of social media have shaped both the news media and the contemporary political landscape, impacting and altering political discourse. As a result, the role of social media in political communication has become pervasive, and politicians now tend to communicate more directly with the public without the intermediary of traditional media. The position of the mainstream media as a neutral actor in reporting the news has also been tainted as the media has become increasingly dependent on advertising and thus more vulnerable to the pressures of corporate or state sponsors. Combined, we find ourselves situated in an era where more people are turning to social media for their news, while terms such as disinformation, fake news, post-truth, hate speech and conspiracy theory have become commonplace. In this new public square of communication, it often happens that one person's conspiracy theory is another person's truth, one person's facts are another's fake news, and one person's hate speech is someone else's freedom of speech. ; Današnji čas je prinesel pomembne spremembe v načinu, kako komuniciramo drug z drugim. Tehnološki napredek in razmah družbenih medijev sta vplivala tako na informativne medije kot na sodobni politični prostor, kar ima pomembne posledice za politični govor. Vloga družbenih medijev v politični komunikaciji se je povečala, saj politiki čedalje bolj neposredno komunicirajo z javnostjo brez posredništva tradicionalnih medijev. Poleg tega je čedalje bolj pod vprašajem nevtralnost osrednjih medijev pri poročanju, saj so vedno bolj odvisni od oglaševanja in tako pod posrednim ali neposrednim vplivom različnih korporativnih ali državnih sponzorjev. Tako smo se znašli v času, ko vse več ljudi informacije pridobi v družbenih medijih, medtem ko so izrazi dezinformacija, lažne novice, postresničnost, sovražni govor in teorije zarote postali vsakdanji del govora. V novem javnem prostoru komunikacije se pogosto zgodi, da je to, kar kdo dojema kot teorijo zarote, za koga drugega resničnost, da so to, kar kdo dojema kot dejstva, za koga drugega lažne novice, in da je to, kar kdo dojema kot sovražni govor, za koga drugega svoboda govora.

Abstract. During the first shockwave of the Covid-19 pandemic, the risk of infection was inaccurately touted as 'the great equaliser'. However, the virus' rapid spread and the state of emergency accelerated the magnitude of pre-existing inequalities by taking a heavy toll on already marginalised, exploited and extremely poor segments of societies. Focussing on sub-national contexts in Bulgaria and Kosovo, this article demonstrates how Bulgarian Roma and Kosovo Serbs were not only hit the hardest by the introduction of ad hoc lockdowns and curfews, respectively, but also how disciplinary mechanisms of control and surveillance were embedded in public methods and cultural policies of scapegoating and ascribing images of societal irresponsibility and backwardness upon these two minority groups. Keywords: Bulgaria; Kosovo; minority groups; pandemic; ad hoc restrictions; stigmatisation