Suchergebnisse

O presente trabalho caracterizou o perfil dos servidores de um Instituto Federal de Educação nos quesitos socioeconômicos e hábitos de consumo de bebidas à base de frutas. O questionário foi confeccionado através da ferramenta Google Forms, totalizando 16 questões de múltipla escolha. A aplicação foi realizada pelo envio por e-mail institucional aos servidores com autorização prévia do Comitê de Ética, conforme Parecer 3.532.635, totalizando 298 respostas, que corresponderam a 26,7% dos servidores. Nos resultados, a maioria dos entrevistados era do sexo feminino (65,4%), com alto grau de instrução (63,8% com mestrado/doutorado) e condições financeiras compatíveis à classe média (38,6% com renda > 5 a 10 salários-mínimos). As maiores frequências foram de servidores não adeptos a dietas especiais (85,2%) e sem restrições ao consumo de sacarose (93,3%). A maioria possui hábitos de consumo de bebidas à base de frutas (90,2%), sendo os sabores mais consumidos os de laranja, limão e uva (85,0; 60,7 e 62,9%, respectivamente). No caso específico do tamarindo, grande parte dos entrevistados gosta desta fruta (82,60%), mas raramente consome bebidas provenientes dessa (41,3%). A maioria desconhece a definição de suco e de néctar (62,20%), mas os entrevistados que confirmaram saber as diferenças, acertaram que a diferença é a concentração de polpa (85,40%). Os entrevistados, em geral, costumam observar a embalagem (34,00% sempre observam) e visualizam, preferencialmente, o prazo de validade (89,80%) e preço (62,80%). Logo, identificou-se no público entrevistado, que o hábito de consumo de bebidas à base de frutas é relevante e frequente, o que representa a tendência atual do consumidor na busca de alimentos nutritivos e saudáveis.

Palavras-chave: Bebidas. Frutas. Hábitos Alimentares. Rotulagem Nutricional.

Abstract
The present study characterized the profile of Education Federal Institute servants regarding socioeconomic terms and consumption habits of fruit-based beverages. The questionnaire was carried out by using the Google Forms tool, totalling 16 multiple choice questions. The application was carried out by sending institutional e-mail to the servants with prior authorization from Ethics Committee according to Opinion 3.532.635, totalling 298 responses, which corresponded to 26.7% of the servants. Int the results, most of the respondents were female (65.4%), with a high level of education (63.8% master / PhD) and financial conditions compatible with the middle class (38.6% with income> 5 to 10 minimum wages). The highest frequencies were of servants not adept to any special diets (85.2%) and without restrictions on sucrose consumption (93.3%). Most have consumption habits of fruit-based drinks (90.2%), with the most consumed flavours being orange, lemon and grape (85.0; 60.7 and 62.9% respectively). In the specific case of tamarind, most of the respondents like this fruit (82.6%) but rarely consume drinks made of it (41,3%). Most of them are unaware of the definition of juice and nectar (62.2%), but the interviewees who confirmed that they knew the differences, agreed the difference is the pulp concentration (85.4%). Respondents, in general, usually look at the packaging (34.0% always do) and preferentially check the expiration date (89.8%) and the price (62.8%). Therefore, it was identified that in the interviewed public, that the habit of consuming fruit-based beverages is relevant and frequent, which represents the consumer current trend in the search for nutritious and healthy foods.

Keywords: Beverages. Fruits. Food Habits. Nutritional Labeling.

PurposeThis article aims to describe a qualitative, exploratory study with the objective of developing scenarios for the road freight transport industry in Brazil and evaluating the effectiveness of the method applied, which used the stakeholders of said industry as a means to identify the variables of the scenarios.Design/approach/methodologyAccording to the classification scheme developed by Huss and Honton, the authors' method fits into the intuitive logics approach to scenarios, employing concepts of stakeholder analysis as proposed by Freeman. Primary data collection was conducted through key informant interviews, as outlined by Fetterman. The use of the method of intuitive logics combined with the stakeholder analysis evaluates the consistency of experts' opinions on the characteristics of stakeholders. Four environmental scenarios, distinct but equally plausible, were generated for the road freight transport industry as it was felt that more than four scenarios tends to be too complex.FindingsThe method applied produced scenarios distinctive enough to classify them as contrasting, accounting for macroenvironmental variables and variables determined by influential stakeholders in the analyzed industry. Organized and connected, these variables produced precise end states that warrant consideration in the policies and strategies of industry players. The characteristics of the scenarios produced reveal that the method was effective. The authors found the most influential stakeholders in the industry to be the government, shipping clients, end consumers, logistics service providers, and trade associations. The industry's main uncertainties are tied to how the actions of government, shippers, and logistics service providers will unfold.Research limitations/implicationsSome limitations could be identified in the method. One refers to the absence of procedures to govern the chronology of events at the time of preparation of scenario plots. Another shortcoming is the third and final stage of the research; the authors observed some weakness in the method when defining a variable that is independent because it can be independent of the variables selected for the last step but dependent on others considered but not selected.Practical implicationsThe results of the study can stimulate reflection of stakeholders on factors that will affect their decision making, stimulate understanding of the conditions for sustainability of the industry, and identify business opportunities and necessary strategic resources for the success of organizations in the future.Social implicationsThe transport industry plays a vital role in factors that are paramount for the economical development of a country, such as exploration of resources and mass production, and, in Brazil, road freight transport is of particular importance. The research can guide public policy in regulating and investing in industry, since the plots facilitate the understanding of the consequences of causal relationships as well as the final states resulting from these. The scenarios reveal causal relationships strongly influenced by the stakeholder "government", especially regarding investment in infrastructure, regulation and supervision of the industry.Originality/valueApplication of the method proposed by Boaventura and Fischmann to the road freight transport industry generated distinct, but equally plausible scenarios. The method considered the key uncertainties as dichotomous variables. The scenarios were different since combinations of final states of the key uncertainties led to a different logic or rationale. The authors may state that this particular application contributed towards improvement of the method, as it tested the method's logic when applied to a complex environment influenced by many stakeholders.

Bei der Gedenkveranstaltung für die Chefredakteurin dieser Zeitschrift, Sylke Tempel, sprach der Bundesaußenminister am 11. Dezember 2017 über das transatlantische Verhältnis und aktuelle Entwicklungen in Israel und Nahost. Zugleich forderte Gabriel, Bürgerinnen und Bürger mehr an der Debatte über Fragen deutscher Außenpolitik zu beteiligen. (IP)

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