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Frontmatter -- Preface to Handbooks of Communication Science series -- Acknowledgments -- Contents -- Introduction -- 1 Public relations and social influence: Understanding the roots of a contested profession -- Part I – Public Relations: History, Identity and Practice -- 2 Public relations origins and evolution: A global perspective -- 3 Women in public relations: A feminist perspective -- 4 Public relations and the problems of professional identity -- 5 Public relations as a reflective practice -- 6 Public relations and legitimacy -- 7 Public relations, power and control -- Part II – Core Functions of Public Relations -- 8 Public relations as media relations -- 9 Public relations and social media -- 10 Public relations as image and reputation management -- 11 Strategic crisis management: State of the field, challenges and opportunities -- 12 Public relations for stakeholder and societal engagement -- 13 Social advocacy and public relations: Building communitas in the public sphere -- 14 Public relations measurement and evaluation -- Part III – Theories of Public Relations -- 15 The four models of public relations and their research legacy -- 16 The Excellence Theory – origins, contribution and critique -- 17 Personal influence in public relations -- 18 Rhetorical theory of public relations -- 19 Contingency theory of strategic conflict management: Explicating a "grand" theory of public relations -- 20 Global public relations: Multi-paradigmatic perspectives, key approaches and future directions -- 21 Relationship management: Status and theory -- 22 Extending the boundaries of public relations through community-building and organic theories -- 23 Dialogic theory -- 24 A conceptual genealogy of the situational theory of problem solving: Reconceptualizing communication for strategic behavioral communication management -- Part IV – Recent Theorizing in Public Relations -- 25 The strategic application of social capital theory in public relations -- 26 Ideas of public relations in the light of Scandinavian institutionalism -- 27 Public relations and Actor-Network Theory -- 28 Public relations and expectation theory: Introducing Relationship Expectation Theory (RET) for public relations -- 29 Public relations and cultural theories -- 30 Ethical theories and public relations: Global issues and challenges -- Afterwords -- 31 Critical reflections on the field -- 32 Mapping public relations theory: Concluding reflections and future directions -- Contributors to this volume -- Index

PurposeThe purpose of this paper is to draw the line between public relations and strategic public relations in a simple and understandable language.Design/methodology/approachVarious definitions of both public relations and strategic public relations were cited in the paper and the common terms used in all definitions were outlined. The main discussion was then based on such similarities in order to establish the differences between the two terms. This was done by studying others' research and discussing their findings in a simple language in order to present a reliable literature review to readers and facilitate future research by providing credible references.FindingsThere is a grey line between public relations and strategic public relations; however there are differences between the two. This paper clarifies the differences by referring to genuine definitions of the two terms by experts and their analysis of the terms when it comes to practice, which calls for integration.Research limitations/implicationsThere is limited research conducted in the field of strategic public relations and still many have doubts about its effectiveness. This paper gathered relevant theory and examples from the real business world to suggest integration of public relations with marketing tools with strategic management coupled with generating trust.Practical implicationsSymmetrical communications and realising appropriate timing are important to achieve objectives of strategic pubic relations. There is no magic or formula for this but to think outside the box, allow effective stakeholders' engagement and proactive monitoring of the marketplace to increasingly enhance the chances of success.Originality/valueSuccinct study of strategic public relations and introducing the term SPR, as well as emphasising the integration of appropriate techniques and tools to achieve optimal result.

"This chapter reflects on political public relations. It first characterizes political public relations as a central component of political communication by political actors. Moreover, the chapter argues that political public relations are not only about communication and involve a wider group of stakeholders such as lobby groups, think tanks, and party donors. The chapter then gives an overview of the literature on political public relations and defines it by suggesting a continuum of stakeholder engagement. Furthermore, several domains of political public relations are discussed in detail, i.e. news management and agenda building, issues management, event management, crisis management, assessment in political public relations, and digital communication. Finally, the authors call for a more systematic application of public relations theories and concepts that have seldom or never been applied in the context of political public relations." (publisher's description)