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In: The Progressive, Band 28, S. 33-37
ISSN: 0033-0736
In: Teaching public administration: TPA, Band 8, Heft 1, S. 1-10
ISSN: 2047-8720
In: Journalism quarterly: JQ ; devoted to research in journalism and mass communication, Band 65, Heft 2, S. 299-306
ISSN: 0196-3031, 0022-5533
In: K. Yang, 'Public Accountability of Public Prosecutions' (2013) 20(1) Murdoch University Law Review 28
SSRN
The variable "public diplomacy message strategy" (or "public diplomacy approach") refers to public diplomacy efforts in a given country in order to investigate how and with which goal public diplomacy is strategically communicated in the given context. The variable reflects the communication style of a specific actor (a politician, government, or country). Field of application/theoretical foundation: Analyses of public diplomacy message strategies or approaches mostly build on the taxonomy of public diplomacy (Cull, 2008) or the proposed categories of public diplomacy by Fitzpatrick (2010). References/combination with other methods of data collection: Public diplomacy message strategies can, in addition to content analysis, be analyzed by conducting interviews or surveys with public diplomacy actors, which allow validating the results from content analyses. Example study: Dodd & Collins (2017) Information on Dodd & Collins (2017) Authors: Dodd & Collins Research question/research interest: Comparison between public diplomacy approaches between Central Eastern European (not explicated) and Western countries (Canada, the United Kingdom, and the United States) Object of analysis: Twitter content posted by 41 embassy accounts (not explicated) Time frame of analysis: March 2015 Information about variable Variable name/definition: Public diplomacy practices: Communication strategy Level of analysis: Tweet Values: Building on Cull's (2008) taxonomy of public diplomacy: (1) Listening (attempts to collect and collate information about foreign publics and their opinions) (2) Advocacy (activities that promote the country's policies or general interests among foreign publics) (3) Cultural (efforts to promote cultural resources and achievements of a country) (4) International (activities that involve sending national actors abroad or receiving international actors to strategically manage the international environment) (5) News (use of radio, television and digital media to inform and involve foreign audiences) ...
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In: International journal of public administration, Band 38, Heft 6, S. 433-441
ISSN: 1532-4265
In: International journal of public administration: IJPA, Band 38, Heft 6, S. 433-441
ISSN: 0190-0692
In: Public administration: an international quarterly, Band 36, S. 366-384
ISSN: 0033-3298
In: Public choice, Band 35, Heft 1, S. 45-57
ISSN: 1573-7101
In: Public choice, Band 3, Heft 1, S. 39-47
ISSN: 1573-7101