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GchiMiighwech --Chapter 1.Nishnaabeg Resurgence: Stories from within --Gaawiin Nda-gajsii, We Are Not Shameful --A Flourishment of the Indigenous Inside --Aanji Maajitaawin, the Art of Starting Over --Chapter 2.Theorizing Resurgence from within Nishnaabeg Thought --Gwiinmaagemi Gdi-dbaajimowinaanin, We Tell Stories --Grandmother Teachings --Our Theory is Personal --Embodied Knowledge, Unlimited Intelligence --Chapter 3.Gdi-Nweninnaa: Our Sound, Our Voice --Biskaabiiyang --Aanjigone --Naakgonige --Debwewin --Gdi-nweninaa --Chapter 4.Niimtoowaad Mikinaag Gijiying Bakonaan (Dancing on Our Turtle's Back): Aandisokaanan and Resurgence --Chibimoodaywin --Re-creation: Niimtoowaad Mikinaag Gijiying Bakonaan (Dancing on Our Turtle's Back) --Waynabozhoo and the Great Flood --Resurgence, Wiindigo and Gezhizhwazh --Nanabush Stories --Ninaatigoog --Chapter 5.Building Like a Beating Heart: A Society of Presence --Transmotion, Emergence and Mobilization --Nishnaabeg Society: A Society of Presence --Bubbling Like a Beating Heart --Creating Decolonized Time and Space --Chapter 6.Resurgence in Our Political Relationships --Echoes from the Past --Breastfeeding and Treaties --Gchi-dbaakgonigewin --Dewe'igan, the Heartbeat of the Nation --Gdoo-naaganinaa, Our Dish --Gdoo-naaganinaa in Contemporary Times --Chapter 7.Protecting the First Hill: Nurturing Eniigaanzid in Children --Aabawaadiziiwin --The Four Hills of Life --Kokum Dibaajimowinan --Leading by Following: The Seven Stages of Life --Protecting the First Hills of Life --Nengaajgchigewin in Parenting --Zhinoomoowin: Modeling and Learning by Doing --Aanjigone in Parenting --Nurturing Leaders for Resurgence --Chapter 8.Shi-Kiin: New Worlds --Stone's Throw --Shki-kiin: New Worlds --Grounding Resurgence in Our Hearts --Index.

Brick-and-mortar (B&M) retailers in India are constantly devoting their time, effort, energy, and money in discovering and adopting retailing theories, models, and frameworks that are practiced by the B&M retailers in the developed countries that have matured markets and consumers. This is a clear example of a serious timing issue. We believe the Indian market and consumers are moving towards the same maturity levels, but it is still a long way to go as the Indian consumers belong to the widest variety of religions, regions, languages, cultures, sub-cultures, ethnicities, and socioeconomic backgrounds with divergent needs. In addition to expecting world-class overall store-image, they yet require retailers to facilitate honest and authentic human-led engagement. This means, thoughtful and logical integration of existing theories aligned to, the Indian market; consumer's maturity level; divergent consumer needs are crucial, and this is the core of our theory. The ToR-b adopts elements of retailing theories that are known and suitable for retailing in the Indian context, in addition to identifying (i) new elements influencing honest and authentic humanled engagement; higher consumer-level customization; higher levels of consumer-orientation, (ii) significance of their association and determination with return on investment, (iii) their role in influencing the long-term sustainability of a retailer, and most importantly (iv) their ability to enhance interest among existing and potential employees, investors, and consumer's minds with a particular retailer. Insights from multiple empirical and qualitative studies, field experiments, and evaluation of consumer-level transactions involved in building this theory made us strongly believe that the overall phenomenon of B&M retailing in India is truly complex and complexity is necessary to an adequate description of a phenomenon. We hope that in addition to laying a foundation for new directions to guide future research on Indian retailing, our theory will ...