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As a language phenomenon, literature resists being described in terms of linguistic units and structures. Of key importance is the aesthetic experience of language and its uses in context. The experience is particularly dependent on the changing formats of communication, the development of the technologies of production and distribution of texts. This dependency, in turn, creates fresh stimuli for creative experimental work with word and letter. The nature of these processes being largely pre-reflexive invites and presupposes the effort of reflection. The potential for 'self-problematization' contained in a literary text is a crucially important but yet largely unexplored aspect of its meaning and form. It invites a philologist to try out new analytic techniques. Perspectives of present day developments in cognitive literary studies are closely related to the so called 'material turn' and 'experiential turn' in the humanities. The means of poetic expressivity are transformed in the changing media field providing for the increasingly multisensorial experience of writing and reading. The alliance of literary scholarship with cognitive research in embodied and situated knowledge is promising of new fruit.

Article on the role of the segmentation of the environment in the planning of marketing activities. Pre-crisis marketing in the first place put on the importance of marketing communications function. The author proves the thesis about the importance of the analysis of the market environment as an essential condition of effective marketing.

Report about the book «Russian abroad: sources of historical researches, their evolution»

The article considers the review of village evolution research tendencies. The analysis of research devoted to villagers' psychology study, integrated psychological characteristics of villagers and the factors which influence upon transformation mechanisms of "villagers' consciousness" are presented.

Introduction. The country's research and innovation domain and its research potential constitute a definitive formative factor of the knowledge-based economy and are a strategic priority when it comes to the state's economic security and better quality of life for the population. However, despite the Russian government's substantial investment in research and innovation, the field remains underproductive. Methods. The article analyses the approaches and sources of funding for fundamental and exploratory research in the regions, and identifies the existing funding models for fundamental research. To this end, the general research methods were employed, such as scientific observation, scientific description of the subjects and objects of research, and scientific analysis. Results and Discussion. It has been determined that, under the current legislation, there are no opportunities for the regions of the Russian Federation to finance fundamental or exploratory research directly. The writer analyses the case of the Russian Foundation for Basic Research (RFBR), which holds regional competitions in basic research, and uses a model whereby the winning projects receive funding. The model involving a regional research foundation is recognised as the more successful option for the advancement of fundamental and exploratory research in the region. A comparative analysis of the regional RFBR and RSF competitions has revealed the following differences: in the RSF competitions, the regional side is almost entirely excluded from the decision-making process; there are high entry and project performance requirements, so the less advanced regions are forced to compete with the more scientifically advanced contenders. Conclusion. The positive side of the ongoing changes is that the level of research is rising, but at the same time the regions lose a certain important aspect of the fostering of regional researchers: the regional RFBR competitions were a pilot stage launched in order to understand and try out the grant funding ...

In December 2016, the Economic faculty of Lomonosov MSU celebrates its 75th anniversary. The diversity of research areas of the faculty, a considerable number of eminent scholars, the development of the University scientific schools — all this allows to speak about the significant contribution of the faculty to the development of economic science.

The article presents an analysis of scientific performance of research and development organizations, which was conducted on the basis of a Database containing information about the performance of scientific organizations that perform research, development and technological work for civil purposes. The results of the analysis of performance indicators of scientific activities of organizations based on data for 2018 in research areas, in particular, the indicators of WoS publications, as well as the results of intellectual activity created and used by organizations, are presented.

В статье рассматриваются различные периоды в исследовании творчества С. Есенина китайскими литературоведами и лингвистами. Стихотворения великого русского поэта широко известны не только в России, но и в других странах, включая Китай. Лирика С. Есенина была признана символом свободы и бунта, что предопределило рост интереса к ней в Китае в 20–30-е годы XX столетия. В китайском есениноведении доцент Цю Цзинцзюань различает два периода [4]. Однако для более детального воссоздания истории исследовательских обращений к стихам поэта представляется необходимым выделить четыре этапа: изучение творчества С. Есенина в китайской среде началось с 1921 года (1 этап), в 1950–1970-е гг. наметилась стагнация научного интереса к наследию поэта (2 этап), который снова усилился в 1980-е годы (3 этап) и продолжил укрепляться с 1990-х годов по настоящее время (4 этап). Материалом исследования послужили научные работы китайских филологов, занимающихся изучением творчества С. Есенина. В работе нашли применение методы систематизации, обобщения, языкового анализа, описания, сопоставления, критического анализа. Установлено, что на современном этапе китайские исследователи высоко оценивают творчество С. Есенина. В целом в Китае довольно много научных работ, посвященных С. Есенину и его творчеству, что свидетельствует о значительной популярности его поэзии и его влиянии на китайскую культуру и литературу. Данная тенденция продолжает развиваться. Лирика С. Есенина вдохновляет новое поколение китайских поэтов.
The article examines various periods in the research of S. Yesenin's creativity by Chinese literary scholars and linguists. The poems of the great Russian poet are widely known not only in Russia, but also in other countries, including China. S. Yesenin's poetry was recognized as a symbol of freedom and rebellion, which predetermined the growth of interest to it in China in 1920-1930. Associate Professor Qiu Jingjuan distinguishes two periods in Chinese Esenin studies [4]. However, for a more detailed reconstruction of the history of research references to the poet's poems it seems necessary to distinguish four stages: the study of S. Esenin's work in the Chinese environment began in 1921 (stage 1), in the 1950s-1970s there was a stagnation of scientific interest in the poet's heritage (stage 2), which again intensified in the 1980s (stage 3) and continued to strengthen from the 1990s to the present (stage 4). The research material was the scientific works of Chinese philologists engaged in the study of S. Yesenin's creative work. The following methods were used in the work: systematization, generalization, language analysis, description, comparison, critical analysis. It has been established that at the present stage Chinese researchers highly appreciate the work of S. Yesenin. In general, in China there are a lot of scientific works devoted to S. Yesenin and his work, which indicates the significant popularity of his poetry and his influence on Chinese culture and literature. This trend continues to develop. The lyrics of S. Yesenin inspire a new generation of Chinese poets.

В статье рассматриваются различные периоды в исследовании творчества С. Есенина китайскими литературоведами и лингвистами. Стихотворения великого русского поэта широко известны не только в России, но и в других странах, включая Китай. Лирика С. Есенина была признана символом свободы и бунта, что предопределило рост интереса к ней в Китае в 20–30-е годы XX столетия. В китайском есениноведении доцент Цю Цзинцзюань различает два периода [4]. Однако для более детального воссоздания истории исследовательских обращений к стихам поэта представляется необходимым выделить четыре этапа: изучение творчества С. Есенина в китайской среде началось с 1921 года (1 этап), в 1950–1970-е гг. наметилась стагнация научного интереса к наследию поэта (2 этап), который снова усилился в 1980-е годы (3 этап) и продолжил укрепляться с 1990-х годов по настоящее время (4 этап). Материалом исследования послужили научные работы китайских филологов, занимающихся изучением творчества С. Есенина. В работе нашли применение методы систематизации, обобщения, языкового анализа, описания, сопоставления, критического анализа. Установлено, что на современном этапе китайские исследователи высоко оценивают творчество С. Есенина. В целом в Китае довольно много научных работ, посвященных С. Есенину и его творчеству, что свидетельствует о значительной популярности его поэзии и его влиянии на китайскую культуру и литературу. Данная тенденция продолжает развиваться. Лирика С. Есенина вдохновляет новое поколение китайских поэтов.
The article examines various periods in the research of S. Yesenin's creativity by Chinese literary scholars and linguists. The poems of the great Russian poet are widely known not only in Russia, but also in other countries, including China. S. Yesenin's poetry was recognized as a symbol of freedom and rebellion, which predetermined the growth of interest to it in China in 1920-1930. Associate Professor Qiu Jingjuan distinguishes two periods in Chinese Esenin studies [4]. However, for a more detailed reconstruction of the history of research references to the poet's poems it seems necessary to distinguish four stages: the study of S. Esenin's work in the Chinese environment began in 1921 (stage 1), in the 1950s-1970s there was a stagnation of scientific interest in the poet's heritage (stage 2), which again intensified in the 1980s (stage 3) and continued to strengthen from the 1990s to the present (stage 4). The research material was the scientific works of Chinese philologists engaged in the study of S. Yesenin's creative work. The following methods were used in the work: systematization, generalization, language analysis, description, comparison, critical analysis. It has been established that at the present stage Chinese researchers highly appreciate the work of S. Yesenin. In general, in China there are a lot of scientific works devoted to S. Yesenin and his work, which indicates the significant popularity of his poetry and his influence on Chinese culture and literature. This trend continues to develop. The lyrics of S. Yesenin inspire a new generation of Chinese poets.

The article presents approaches to enhance the eficiency of multi-user mode of access to research facilities, research methodologies and to scientiic and technical human resources in research and education organizations Core Shared Research Facility (CSRF), which integrate organization's methodological, human and material resources to provide R&D services, are considered as organizational forms of the multi-user mode of access. The article focuses on the approaches used by CSRF and their back-up organizations to compensate low demand for innovation from economic agents; lack of funds for scientiic equipment maintenance; in-house conlicts resulting from contradictions between a linear organizational structure and the project approach. The abovementioned problems are responsible for the decreasing effectiveness of Core research facilities while their resource capacity is growing. The "response" of CSRF to the problems consists in inding an exceptional market niche and in raising operational effectiveness. The irst CSRF competitiveness factor is based on the comprehensiveness of services achieved through integration of all the types of resources – up-to-date research methodologies, experience of scientiic and technical personnel, present-date equipment. A unique position against competitors and clients enables CSRF to carve out its' own niche in the sphere of intellectual services and to establish an association link between itself and successful solution of speciic R&D tasks. The second CSRF competitiveness factor, i. e. high operational effectiveness, is based on the optimization of general types of activities by means of inding new approaches to their execution, which relieve operational problems. The concluding part presents suggestions as to how to disseminate the examined approaches to the enhancing the eficiency of multi-user research facilities and the government support, and thus to transform CSRF into substantial entry points for engaging research organizations into innovation and manufacturing ...

Comprehensive review of monographic paleontological collections from the Earth Science Museum at Moscow State University is undertaken. Systematic and number composition, territory of collecting and the age of enclosing deposits are analyzed. The importance of monographic collections as a fundamental element for the description of new taxa, stratigraphic constructions and correlation of deposits of the same age in remote areas is emphasized. Directions of research work with materials of the monographic collections are shown. Information on the form of accepting collections in Museum from authors is provided.