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Abstract
Along with the development of semiotic theories by Saussure and Peirce, there emerged another branch of semiotics, social semiotics, in the last few decades. In a way, it is a natural development of general semiotics, and is complementary with it. In contrast to general semiotics, it focuses on parole and the application of the semiotic theories to other fields. In the present article, it shows its features different from the Saussurian and Peircian semiotics,traces its path of development and proposes six characteristics which characterize it as appliable semiotics; social in nature, practical in orientation, resource for meaning-making, cross-discipline, variable and changeable, and multimodal. As appliable semiotics, social semiotics works with the following four aspects; resources for social interactions, liability to change along with the change of contexts, following certain semiotic principles, and performing two major functions; representational and interactional. The result of the application of social semiotics is multimodal discourses, whose areas of research include the following four aspects; discourse and social practice, genre, style and modality. Multimodal discourses are coherent in terms of the following four aspects; rhythm, composition, information-linking and dialogue. Finally, a relative comprehensive theoretical framework of social semiotics as appliable semiotics is designed and presented.

Frontmatter -- Table of contents -- Preface -- Section 1: Semiotics in the world and academia -- What the humanities are for - a semiotic perspective / Cobley, Paul -- Semioethics as a vocation of semiotics. In the wake of Welby, Morris, Sebeok, Rossi- Landi / Petrilli, Susan / Ponzio, Augusto -- "General semiotics" as the all-round interdisciplinary organizer - general semiotics (GS) vs. philosophical fundamentalism / Li, Youzheng -- Section 2: Semiotics, experimental science and maths -- Semiotics as a metalanguage for the sciences / Danesi, Marcel -- Mastering phenomenological semiotics with Husserl and Peirce / Sonesson, Göran -- Section 3: Society, text and social semiotics -- Farewell to representation: text and society / Marrone, Gianfranco -- Social semiotics: Towards a sociologically grounded semiotics / Lagopoulos, Alexandros Ph. / Boklund-Lagopoulou, Karin -- Section 4: Semiotics and media -- What relationship to time do the media promise us? / Jost, François -- Semiotics and interstitial mediatizations / Fernández, José Luis -- Section 5: Semiotics for moral questions -- Spaces of memory and trauma: a cultural semiotic perspective / Violi, Patrizia -- Media coverage of the voices of Colombia's victims of dispossession / Abril, Neyla Graciela Pardo -- Section 6: Questioning the logic of semiotics -- Sense beyond communication / Volli, Ugo -- Semiotic paradoxes: Antinomies and ironies in a transmodern world / Seif, Farouk Y. -- Section 7: Manifestoes for semiotics -- Semiosis and human understanding / Deely, John -- Culture and transcendence - the concept of transcendence through the ages / Tarasti, Eero -- Section 8: Masters on past masters -- From Peirce's pragmatic maxim to Wittgenstein's language-games / Gorlée, Dinda L. -- Semiotics as a critical discourse: Roland Barthes' Mythologies / Pezzini, Isabella -- Ricoeur, a disciple of Greimas? A case of paradoxical maïeutic / Hénault, Anne -- Index

This article provides an overview of recent scholarship on postcolonial semiotics: processes through which linguistic and other signs are linked to the colonial and its ongoing relevance in the construction of value. After tracing the question of colonialism across scholarly lineages in linguistic anthropology, this article focuses on elite formations as a key realm within postcolonial semiotics and on "fake," "mix," and "excess" as central qualities that constitute chronotopically anchored dimensions of ambivalent, aspirational postcolonial eliteness. Linguistic anthropological work on postcolonial elite formations illuminates how economic interests are advanced through the creation of ambiguous value around emblems presupposed as colonial and attached to differentiated elite types in fractally recursive forms. Scholarship on postcolonial semiotics reveals how colonial hierarchies persist through the continuous production of divisible interior alterities that create nested categories of the formerly colonized, inventing elite types that are both denigrated and admired for their supposed approximation to imperial modes of being and speaking.

Abstract
Working in multicultural contexts involves moving in an area of semiotics in contact. When this contact occurs between very dissimilar cultures, it often generates perplexity. And perplexity, as we will later see, can be extremely useful to reflect. In this article, I will refer to perplexities and reflections arisen from the contact areas of Chinese and Western semiotics, focusing on some of the intellectual aspects in philosophical, linguistic and psychoanalytical fields. In fact, Chinese language and culture has left profound traces in Western thought, which can be traced in the ideas of Foucault, Leibniz, Derrida, in the works of Lacan, among others.

What is semiotics? This term is applied in a wide range of disciplines from literary theory and film to law, architecture and communication studies. But what does it actually mean and how can we use it? Key Terms in Semiotics provides exactly the information that a student needs when encountering semiotics for the first time or as a more advanced reader wishing to do in-depth readings

"Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps"--

Frontmatter -- Contents -- Introductory Note -- Prefigurements of Art / Sebeok, Thomas A. -- Some Fundamental Concepts Leading to a Semiotics of Culture: An Historical Overview / Winner, Thomas G. -- Saussure / Peirce a propos Language, Society, and Culture / Boon, James A. -- Ethnicity, Modernity, and Theory of Culture Texts / Portis Winner, Irene -- Ethnosemiotics / MacCannell, Dean -- Nature's Way? Visual Images of Childhood in American Culture / Umiker-Sebeok, Jean -- Feasting and Tourism: A Comparison / Schwimmer, E. G. -- A Semiotic Approach to the Polysemy of the Symbol nāga in Indian Mythology / Semeka-Pankratov, Elena

"" ... The greatest contribution to [semiotics] since the pioneering work of C.S. Peirce and Charles Morris.""--Journal of Aesthetics and Art Criticism"" ... draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship ... raises many fascinating questions."" -Language in Society"" ... a major contribution to the field of semiotic studies."" -Robert Scholes, Journal of Aesthetics and Art Criticism"" ... the most significant text on the subject published in the English language that I know of."" -Arthur Asa Berger, Journal of CommunicationEco's

Intro -- Halftitle Page -- Title Page -- Contents -- List Of Figures -- List Of Tables -- List Of Contributors -- Acknowledgements -- List Of Abbreviations -- Introduction -- 1 Semiotics in Mathematics and Logic -- 2 Semiotics in General Biology -- 3 Semiotics in Ecology and Environmental Studies -- 4 Semiotics in Ethology and Zoology -- 5 Semiotics in Evolutionary Linguistics -- 6 Semiotics in Health and Medicine -- 7 Semiotics in Psychiatry and Psychology -- 8 Semiotics in Neuroscience and Cognition -- 9 Semiotics in Computing and Information Systems -- 10 Semiotics in Economics and Finance -- 11 Semiotics in Law and Jurisprudence -- 12 Semiotics in Architecture and Spatial Design -- 13 Semiotics in Graphic Design -- 14 Semiotics in Marketing and Branding -- Index -- Imprint.