Suchergebnisse

"This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. The social history of endorsement advertising is examined in terms of changing ethical and governmental views, shifting business trends, and its relationship to the growth of modern media, while the money involved and the question of effectiveness are scrutinized"--Provided by publisher

Globalization, environmental change, and social history : an introduction / Peter Boomgaard and Marjolein 't Hart -- The El Dorado of forestry : the eucalyptus in India, South Africa, and Thailand, 1850-2000 / Brett M. Bennett -- The Mid-Atlantic islands : a theatre of early modern ecocide? / Stefan Halikowski Smith -- Environmental change and globalization in seventeenth-century France : Dutch traders and the draining of French wetlands (Arles, Petit Poitou) / Raphael Morera -- The colonial famine plot : slavery, free trade, and empire in the French Atlantic, 1763-1791 / Joseph Horan -- Environmental changes, the emergence of a fuel market, and the working conditions of salt makers in Bengal, c.1780-1845 / Sayako Kanda -- Industrial life in a limiting landscape : an environmental interpretation of Stalinist Social conditions in the far north / Andy Bruno -- "Pumpkins just got in there": gender and generational conflict and "improved" agriculture in colonial Zimbabwe / Guy Thompson -- Hydro-businesses : national and global demands influencing meanings and uses of the São Francisco River Basin environment of Brazil / Lucigleide Nery Nascimento and Mimi Larsen Becker