Suchergebnisse

Discusses the origins & development of modern markets, with particular focus on neoliberalism, the "culture of the market," & the "culture of consumption." But while consumption has unquestionably gained social & analytic centrality in studies of neoliberalism, we must keep in mind that the producers of commodities & services need to labor incessantly to stir & provoke consumer desires & imaginings. That is, it is imperative to challenge the prominence granted to consumption within neoliberal discourse & to stress anew the crucial, if not preeminent, role of production. The neoliberal privilege of consumerism also overlooks the increasing range of techniques & cultural & economic resources utilized by mediators in advertising, design, fashion, & the media to foster an evidently insatiable desire by consumers for consumption. K. Coddon