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Purpose. This article seeks to analyze the transformation of culture and social relations in cities amidst the digital transformations of space and everyday practices. Theoretical basis. The research is anchored in the theoretical foundations provided by Manuel Castells and Marshall McLuhan, both of whom delve deeply into the intricacies of the information society and the interactions between humans and technologies. Our analysis also relies on contributions from urbanists and experts in the "Smart Cities" domain, augmenting our study with practical facets of how digital innovations influence the urban milieu. We endeavor to understand how the interplay between humans and technologies within urban environments reconfigures one's self-perception, their place in the world, and their interactions with their surroundings. Originality. The study evaluates the impact of digital transformations on urban settings, drawing from the theoretical notions of Manuel Castells and Marshall McLuhan, modern urbanistic principles, and empirical analysis of the urban environment. We emphasize that digitalization reconfigures concepts of time, space, and interpersonal interactions in cities, culminating in the emergence of a distinct social identity that manifests within a globalized and digitized urban existence. We illustrate the effects of digital innovations on social and cultural practices, and underscore the significance of striking a balance between individual freedom and technological control in urban landscapes. Conclusions. Our findings indicate that digital transformation, which bridges the tangible and the virtual, reshapes the identities and daily experiences of urban inhabitants. They engage in an existential struggle to preserve their sociocultural essence. In a networked society where the local and global intermingle, novel social practices arise that obscure boundaries between the individual and collective, and between the tangible and virtual. The urban milieu becomes a crucible for experiments in the social, economic, and cultural realms, with technologies introducing both conveniences and challenges. Digital transformation modifies societal interactions and has profound implications for the sociocultural fabric.

La situación que permite contextuar el funcionamiento de la Facultad de Fisioterapiade la Universidad Autónoma de Manizales, tiene que ver con los acontecimientos que se han venido presentando a nivel mundial desde la década de los años 70. sobre todo en lo relacionado con el campo de la salud y de la educación. Ante el cúmulo de necesidades y de problemas de orden social que vivían las poblaciones de diferentes países durante dicha década, se derivaron entre otros, algunos eventos tendientes a discutir estaproblemática. Estos eventos fueron orientados. entre otros, por la Organización Mundial de la Salud (O.M.S.), la Organización Panamericana de la Salud (O.P.S.) y por la UNESCO, de los cuales se derivó la reunión de Alma Ata en Kazakhistán (U.R.S.S.), en 1977. En ella se definió la Estrategia de la Atención Primaria de Salud. la cual se asumió como la manera de conducir los procesos de salud a nivel mundial. en la búsqueda de la meta de «Salud Para Todos en el año 2000».

Previous research on predictors of populism and nativism has predominantly focused on socio-economic (e.g., education, employment, social status), and socio-cultural explanations (e.g., social identity and social status). In recent years, however, the role of negative emotions has become increasingly important in the study of populism and related concepts. In the current study, we examined two distinct negative emotions: anxiety and anger. We collected survey data from participants in 15 European countries ( N = 7,726) and tested three sets of measures reflecting different explanations, economic (e.g., education), socio-cultural (e.g., social identity), and emotional in predicting populist attitudes (compromising items on anti-elitism and people-centrism) and nativism. We tested these different predictors using structural equation modeling (SEM). The results of our basic SEM models show that negative emotions (anxiety and anger) predict both populist attitudes (people-centrism and anti-elitism) and nativism. In particular, anxiety predicts anger, which in turn predicts both populist attitudes and nativism. In our advanced SEM models, people-centrism was predicted by anger and social identity, whereas nativism was predicted by anger, anxiety, social identity, and education. Our study shows that negative emotions (anger, anxiety) are much better predictors of populist attitudes and nativism than mere socio-economic and socio-cultural factors.

The number of Covid-19 cases in Hong Kong has been rocketing upwards since the beginning of February this year. By the end of the month, it had increased by 30,000 …
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The aim of this paper is to contribute to the cultural turn in retail studies by offering an overview of the interdisciplinary field of socio-cultural retailing and, based on this introduction, draw out and discuss what this body of work can contribute to the field of retail marketing. The paper reviews socio- cultural retail research from the disciplines of marketing, cultural geography, sociology and anthropology. Taken together this body of work clearly shows that retailing and shopping practices are anchored in and also work to reproduce wider social and cultural processes. Retailing does not exist part from socio-cultural processes of identity and meaning construction but is intrinsically interlinked with these processes. Therefore, to understand why some store concepts, marketing practices and products work and others fail; it is important to understand the socio-cultural processes underlying the practices of retailing, shopping and consumption. In addition, accepting that retailing practices and spaces are not only linked to socio-cultural processes but also actively work to reproduce these processes means acknowledging the political role of retailing. From this perspective, retail practices and spaces are actively involved in the construction of identities, meanings and worldviews; they shape, to some extent, the way we view the world and ourselves.

The article highlights gender experience development in an individual. The sociocultural context of gender identity development is addressed from the perspective of socialconstructivism. The author describes the mechanism of constructing gender schemas and normswhich reflect socio-cultural experience. Drawing on poststructuralist ideas, the author explorescultural texts which encode assumptions and concepts that serve as schemas for perceiving andunderstanding reality, for reflecting the processes of an individual's development as a discursivebeing in his or her interpretation of socio-cultural experience. The article also analyzes masculinityand femininity models shaped by socio-cultural schemas and explores gender role expectationsamong the young people in Ukraine

Introduction. The article deals with the problem of discourse. The main trends of the doctrine of the discourse in historical perspective have been considered. It has been shown that the realities of modern life are the discursive manifestation through information and communication. The attention has been paid to the diversity of these approaches and definitions due to the ambiguity of defining the subject of study. Purpose. The objective of this work is to show that the use of discourse is not limited by linguistics, politics and etc. Discourse is a socio-cultural phenomenon with a certain empowered resource. Methods. In the article a method of comparative analysis and the methodological principles of power analysis of M. Foucault and P. Bourdieu have been used. Results. On the basis of works of M. Foucault and P. Bourdieu it has been proved that discourse is a socio-cultural phenomenon, which serves as a complex of communication events occurring between entities, which in their turn are endowed with a certain status and play relevant role games in the communication process. It is quite important to note that in today's society not institutions and norms become increasingly important, but directly acting personalities and their discourses: image, images, etc. The attention has been paid to the fact that discourse is always authoritative resource which at the present stage of human development is based on the availability of information and mass communication. Originality. It has been shown that in the modern world discourse serves as internalization of external determinations, and becomes on the one hand mental, deep, and on the other hand there are institutional restrictions ways to think, act and speak, which is entirely subject to conscious transformations and changes. Discourse as a set of acquired dispositions, is structured so that it reflects the social conditions in which it was learned. Conclusion. Discourse as social, socio-cultural phenomenon is over a human being as the institutions demand to recognize and to submit to the requirements of environment by means of socialization and adaptation. Thus, namely through such concept as discourse we can reveal the symbolic mechanisms of organization of the social world.

The purpose of the article is to study tourism as a universal socio-cultural institute of modernity.
The methodology. In the process of research, methods of abstraction, analysis and synthesis were applied in the historiographic study of the institutionalization of tourism and its formation as a socio-cultural universal institution of modernity.
The results. The study of tourism as a socio-cultural institute, conducted on the basis of a new approach to the essence of social institutes, confirms that the field of tourism is a specific branch of social institutionalization. The social institute of tourism is characterized by the presence of the purpose of its activity, functions, a set of social positions and roles typical for this social institute, designed to satisfy public, group and personal needs. The institutional status and institutional structure of tourism are expressed not only in the functional task of tourist activity, but also in the fact that, as a social institute, tourism acts as a system-built set of interdependent specific organizations included in a complex system, both internal and external functional and organizational connections and relations. This requires constant adjustment of the appropriate mechanism for ordering and coordinating the interactions of individual components of the tourism sphere, taking into account the specifics of its regulatory system.
Institutional relations of the Ukrainian Social Institute of Tourism with international tourism organizations and the implementation of positive international experience in the field of tourism in Ukraine require further research.
The scientific novelty. Consideration of tourism through the prism of institutional theory.
The practical significance. The materials of this article can be used to develop programs or strategies for the further development of tourism as a socio-cultural institution in Ukraine.

The opportunities of the competitive advantages use of the social and cultural capital for pro-modernization institutional reforms in Kazakhstan are considered in the article. Based on a number of sociological surveys national-specific features of the cultural capital are marked, which can encourage the country's social and economic development: bonding social capital, propensity for taking executive positions (not ordinary), mobility and adaptability (characteristic for nomad cultures), high value of education. The analysis shows the resources of the productive use of these socio-cultural features.