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"Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. This authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level.The book is divided into three sections. The first examines the global context for contemporary sports management. The second explores the key functional areas of management, from organisation and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business. With useful features included throughout, such as chapter summaries and definitions of key terms, and with each chapter supported with real-world data and examples, this book is essential reading for all students of sport management and sport business"--

From a renowned group of international scholars, this new work examines how leading economic countries use sport business, particularly individual sports events (such as the Olympics or FIFA Men's or Women's World Cup) as well as participant sport, in comprehensive plans toward driving and furthering economic development, raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country. Comparative sport studies are fundamentally designed for cross-country and cross-cultural understanding, learning, and improvement. By recognizing the achievements, administrative procedures, and management practices of peer countries and using them as a mirror or referencing parameter, government agencies and sport organizations of a country may be able to identify areas that need improvements in their own administration and cultivate development and growth in the country's sport industry. Exploring how China, Japan, South Korea, Russia, the UK, Germany, the US, Canada, Brazil, South Africa, and Australia have all used sport as a catalytic agent, each chapter delves into the country's sports industry by looking at: recent history and stages of the industry; current state including scope, magnitude, structure, governance, policies, facilities, and programs; developmental characteristics, strength, and highlights; contemporary challenges and issues; and trends of development and advancement.

From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country

Cover -- Contents -- LIST OF FIGURES AND TABLES -- FOREWORD -- ACKNOWLEDGEMENTS -- LIST OF ABBREVIATIONS -- CHAPTER 1. S-commerce: Facing the Future of Sport Business -- CHAPTER 2. Bums on Seats: The Social Phenomenon of Sport -- CHAPTER 3. Putting Sport on the Map: The Structure of Global Sport -- CHAPTER 4. Business or Pleasure: The Commercialisation of Sport -- CHAPTER 5. Self Service: Sport and the Services Economy -- CHAPTER 6. In the Spider's Web: The Internet and Competitive Advantage in Global Sport -- CHAPTER 7. Speaking in Tongues: Global Sport Marketing across Cultures -- CHAPTER 8. Sport Trek: Future Sport Business in the Global Marketplace -- EPILOGUE. Brilliant Orange Finally Go all the Way! -- Index.

"Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law. Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on: - International Sport Business Strategy - Sport Marketing - Sport Economics and Finance - International Sport Law - Sport Media and Communication - Sport Tourism - Sport Development. The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business." --

"Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law. Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on: - International Sport Business Strategy - Sport Marketing - Sport Economics and Finance - International Sport Law - Sport Media and Communication - Sport Tourism - Sport Development. The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business." --

Introduction / Mark Dodds, Kevin Heisey and Aila Ahonen -- Part 1: International Sport Business Strategy Export of National Sport Leagues / Herbert Woratschek, Guido Schafmeister and Tim Strobel -- Sport Business Intelligence and Data-Driven Decisions: The Case of AKK Sports Ltd and WRC Championship Neste Rally Finland / Risto Rasku and Douglas Michele Turco -- The UEFA Euro Championship 2020: A Path to Success or a Mistake in the Making? / Claudia Stura, Christina Aicher, Robert Kaspar, Carina Klein, Susanne Schulz and Stefan Unterlechner -- Major sport events at the center of International Sport Federations resource strategy / Josephine Clausen and Emmanuel Bayle -- Hosting International Sporting Events / Heather L. Dichter -- Globalisation of Sport Business Management Education -- Pedro Guedes de Carvalho and Darlene A. Kluka -- Part 2: Sport Marketing -- Marketing Implications of Playing Regular Season Games in International Markets: Losing Home Domestic Advantage or Gaining Away International Advantage? / Eric Schwartz -- Olympic Games Image Perceptions Among Onsite Spectators: The Cases of Beijing, London and Sochi / Kyriaki (Kiki) Kaplanidou, Serkan Berber and Dan Drane -- The Role of Endorsement in International Sports Marketing / Sara Keshkar -- Womens Tennis Association Efforts in Asian Markets / Vicky Martin and Valentina Starkova -- Globalizing a Brand Through Sport Sponsorships: The Case of Turkish Airlines and Its Sport Marketing Efforts / Cem Tinaz -- Part 3: Sport Economics and Finance -- Footballs Failing Finances / John Beech -- Debentures in the United Kingdom and Seat Licenses in the United States: Assessing the Similarities and Differences / Kevin Heisey -- The Significance of Direct Economic Impact of International Sport Events for the Hosting City / Osmo Laitila and Noud van Herpen -- Maximizing Revenue Through Ticketing Technology / Jim Reese -- Sport Industry in China: Opportunities and Challenges / Dongfeng Liu -- International Trade of Sport Products: Free Trade Agreements, Sporting Goods and Playing Talent / Sungho Cho -- Part 4: Legal Aspects -- Athlete Involvement in the Governance of Sport Organizations / Bogdan Ciomaga, Lucie Thibault and Lisa A. Kihl -- Athlete Image Rights in the US and UK / Simon Boyes and Natasha Brison -- How Can Sport Sponsors Comply with International Corruption Laws / Mark Dodds -- Trademark Protection Across Borders / Kerri Cebula -- Privacy at Work: Strategies for Successful Social Media Policies / Lauren McCoy -- Part 5: Sport Media and Communication / Hijacking of a Hashtag: The Case of #CheersToSochi / Lauren Burch, Ann Pegoraro and Evan Fredrick -- Arabian Gulf Game Plan: The Social Media Marketing Strategy of the Emirates American Football League / Matthew A. Gilbert -- Internationalization as a Strategy for Success in the LPGA / Tara Mahoney -- Sports-Media Complex and the Business of Football in Africa / Gerard A. Akindes -- Part 6: Sport Tourism -- Global Sport Tourism and the Lure of Mega-Events / Brendon Knott and Kamilla Swart -- Sports Facilities Tourism / Louise Bielzer -- Promoting Responsible Sustainability in Sport Tourism: A Logic Model Approach / Derek van Rheenen -- Small-Scale Active Sport Tourism is International Business / Richard J. Buning and Brian D. Krohn -- Part 7: Sport Development -- India: From a Cricketing Nation to a Business Industry / Juthika Mehta -- The Role of Highlight Events in Sport-For-Development / Nico Schulenkorf and Katie Schlenker -- Social Entrepreneurship and Sport / Jonathan Robertson -- The Importance of Entrepreneurship in Small and Medium Size Sport Enterprises / Aila Ahonen and Sari Savolainen -- Partnership Building to Create Change / Kevin Heisey.