Suchergebnisse

Strategi pemasaran yang diterapkan organisasi non profit atau lembaga pemerintah tidak jauh berbeda dengan strategi pemasaran pada perusahaan swasta, karena keduanya sama-sama memiliki produk atau jasa yang perlu dipasarkan untuk kepentingan konsumen. Salah satu lembaga pemerintah yang membutuhkan strategi pemasaran adalah Badan Pusat Statistik (BPS) untuk memenuhi kebutuhan pengguna data dan meningkatkan dissemination produk BPS. Perkembangan TIK yang sejalan dengan pengguna internet di Indonesia menjadi peluang promosi. Penelitian ini bertujuan mengetahui bagaimana strategi pemasaran media digital BPS untuk meningkatkan dissemination produk data statistik. Metode menggunakan deskriptif kualitatif dengan pendekatan studi kasus. Untuk pengumpulan data dilakukan yaitu dengan studi literatur dan observasi di lingkungan BPS Pusat, Jakarta Pusat, khususnya di Direktorat Dissemination Statistik dalam kurun waktu Januari - September 2021. Hasil penelitian strategi pemasaran digital yang digunakan BPS dalam meningkatkan dissemination produk data statistik adalah (1) melalui website pelayanan statistik terpadu, (2) menerbitkan publikasi buku softcopy, (3) penggunaan QR code, (4) meluncurkan aplikasi Allstats, (5) infografis, (6) meluncurkan Pojok Statistik Virtual. Hasil penjualan buku cetak menurun karena tergantikan dengan kemudahan mendapatkan data secara online. ; The marketing strategy applied by non-profit organizations or government agencies is not much different from the marketing strategy of private companies, because both have products or services that need to be marketed for the benefit of consumers. One of the government institutions that requires a marketing strategy is the Central Statistics Agency (BPS) to meet the needs of data users and increase the dissemination of BPS products. The development of ICT in line with internet users in Indonesia is a promotional opportunity. This study aims to find out how the BPS digital media marketing strategy is to increase the dissemination of statistical data products. The method uses descriptive qualitative with a case study approach. Data collection is carried out by means of literature studies and observations in Central BPS, Central Jakarta, especially in the Directorate of Statistical Dissemination in the period January - September 2021. The results of research on digital marketing strategies used by BPS in increasing the dissemination of statistical data products are (1) through integrated statistics service website, (2) publishing softcopy books, (3) using QR codes, (4) launching the Allstats application, (5) infographics, (6) launching the Virtual Statistical Corner. The sales of printed books have decreased because they have been replaced by the ease of getting data online.

Iran--Social conditions--20th century--Statistics. ; Iran--Social conditions--21st century--Statistics. ; Iran--Economic conditions--20th century--Statistics. ; Iran--Economic conditions--21st century--Statistics. ; Iran--Intellectual life--20th century--Statistics

ABSTRACT The research that the writer did was the Effect of Motivation by the Head of the Agency on Employee Productivity at the Cirebon Regency Central Statistics Agency. The research method that I do is a quantitative research method, which starts with data collection, data interpretation, until the results of the research use numbers.The problem that the author pointed out is that the work productivity of employees at the Cirebon Regency Central Bureau of Statistics has not been maximized, it is suspected that the problem is caused by the lack of optimal motivation implementation by the head of the Cirebon Regency Central Statistics Agency.The research question that the writer proposes is the influence of motivation by the head of the body on employee work productivity. The hypothesis that the authors propose is as follows: "It is suspected that there is a positive and significant influence between the motivation of the head of the agency on the work productivity of employees at the Cirebon Central Statistics Agency."From this hypothesis a statistical hypothesis can be formulated, namely: H0 (Zero Hypothesis): rs count rs table, then the formulation of the problem is:" There are a positive influence and significant correlation between motivation by the head of the agency to work productivity of employees at the Central Bureau of Statistics of Cirebon."In the study showed that the results the motivation made by the head of the Cirebon Regency Central Bureau of Statistics was good enough, but it was not optimal as seen from the successful implementation of motivation which reached 60.6% with a total score of 1637, and employee work productivity was good enough but not optimal as reaching 59.5% with a total score of 1740.The implementation of motivation by the head of the agency has a close influence on the work productivity of employees at the Cirebon Central Statistics Agency with a value of rs calculated 0.805 and when compared with rs table with a 5% precision of 0.248. Because the RS calculated is greater than rs table, there is a positive and significant influence between the motivation of the head of the agency on the work productivity of employees at the Cirebon Central Statistics Agency. Thus H0 (Zero Hypothesis) is rejected and Ha (Alternative Hypothesis) is accepted.

Migration, Internal - Iran -- Statistics ; Rural - Urban migration

Migration, Internal - Iran - Statistics ; Rural-urban migration - Iran