Suchergebnisse

The problem is to inspect the impact of psychological policy research upon political decisions. Topics discussed are: (1) the role of communication policy in a bipolarizing world; (2) political potentialities of communication research; (3) role of research in clarifying diversity in the free world; & (4) research as an instrument for unification. Comprehensive surveys indicate no agreement on basic goals and expectations prevailing in the non-Soviet world. They indicate ambivalent attitudes toward the US. Discrepancies between ideas and actual performance are brought into the open. It is felt that this will not aid the Kremlin because Soviet leaders do not need research results to make them aware of cleavages in the non-Soviet world. Communication research's most direct function is to modify the attention structure of the non-Soviet world at strategic points and to clarify the factors essential to strategies of unification. It can maintain an analytical picture of the changing structure of world attention and the politically signif attitudes of other cultures. Politically, by contributing to the cries-crossing of national boundaries, it brings into existence a unified body-politic. Through communications research, groups develop knowledge of each other and begin to act within a common frame of reference. The formation of a common frame of world attention will clarify the identity of genuine allies and enemies in the process of building a united body politic. R. S. Halpern.