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"Social Media and Strategic Communications" provides comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Policies, codes of ethics, and recommendations set by business organizations for best practices are also examined. Various research methodologies are employed to analyze the communication strategies applied by advertisers and public relations practitioners who have embraced social media as an integral part of their operations in order to develop and maintain strong and lasting relationships with customers and the public.

The purpose of this paper is to outline a methodology for figuring out what types of information shall be shared via strategic level communication to support cyber-security. With this methodology the key development issues required to create relevant strategic messages can be sorted out. The paper follows the system modeling approach and considers the cyber world as a complex adaptive system. First, the paper studies shortly the key concepts of the cyber world and strategic communication. A social system model of a society is applied as an approach for the identifying of emergent phenomena and characteristics of the cyber-security. The social system model is populated with a small set of empirical data about cyber-security exercises. The results of the analysis of the empirical data are examples of the emergent phenomena of cyber-security. They can be considered as one set of the focus areas of the strategic level communication.

Although clarity holds a privileged place within the field of business/management/corporate communication, adopting a strategic perspective suggests that ambiguity, and even deception, may be appropriate choices, depending on strategic intent. This article builds a framework for analyzing the dark side of strategic communication from both a strategic perspective and a linguistic perspective and then applies it to four business scenarios involving corporate finance; three involve public pronouncements from executives about future stock offerings, while the fourth involves a private statement made by a CEO to an important client and reported to the authors in an interview. The analysis of these scenarios leads the authors to propose that the intentional use of strategic ambiguity occurs along a continuum better represented by multiple shades of gray than a single hue of black.

The diversity represented in this book, not only in respect to author nationality, but also in theoretical and empirical approaches, reflects one of the most salient features of the European Communication Research and Education Association: Organisational and Strategic Communication Section's identity. The spectrum of themes analysed in this collection – crisis communication, government communication, organisational communication and social media, corporate social responsibility, health media relations – demonstrates the range and vitality of organisational and strategic communication research in Europe.

Now more than ever, in the arenas of national security, diplomacy, and military operations, effective communication strategy is of paramount importance. A 24/7 television, radio, and Internet news cycle paired with an explosion in social media demands it. According to James P. Farwell, a former political consultant, the US government's approach to strategic communication has been misguided. Persausion and Power stands apart for its critical evaluation of the concepts, doctrines, and activities that the US Department of Defense and Department of State employ for the art of strategic communicati

Vast changes in technologies and geopolitics have produced a wholesale shift in the way states and other powerful entities think about the production and retention of popular loyalties. Strategic communication has embraced these changes as stakes increase and the techniques of information management become more pervasive. These shifts in strategic communications impact free speech as major players, in a global context, rhetorically embrace a world of transparency, all the while increasing surveillance and modes of control, turning altered media technologies and traditional media doctrines to their advantage. This book exposes the anxieties of loss of control, on the one hand, and the missed opportunities for greater freedom, on the other. 'New' strategic communication arises from the vast torrents of information that cross borders and uproot old forms of regulation. Not only states but also corporations, nongovernmental organizations, religious institutions, and others have become part of this new constellation of speakers and audiences