Suchergebnisse

1. A story about stories in strategic communication / Michael Dahlstrom -- 2. Strategic storytelling : narrative messaging in entertainment and emergent media / Heather L. LaMarre -- 3. The promise of participatry media : identifying the potential roles of influential content generators in prosocial strategic communication / Kajsa E. Dalrymple and Rachel Young -- 4. The social nature of online media and its effects on behaviors and attitudes / Ashley A. Anderson -- 5. How we talk and why it matters / Myiah Hutchens -- 6. Strategic communication and U.S. national security affairs : critical-cultural and rhetorical perspectives / Hamilton Bean -- 7.Marketer-consumer language cooperation in strategic communication / Ann Kronrod -- 8. How marketing communications influence the formation of food habits prior to adulthood / Anna McAlister -- 9. Social media and crisis communication : explicating the social-mediated crisis communication model / Lucinda Austin and Yan Jin

V. 1. Defining strategic communication: groundings, forewarnings, and calls to action -- v. 2. Public arena: input, power, converging/diverging voices, and tensions -- v. 3. Discursive and dialogic organizations and the stakeholder view: social constructions and functionalist perspectives -- v. 4. The future of strategic communication: organizational and societal well-being, influences, measures, and new directions

Cover -- Editorial advisory board -- Improving risk communication and public participation through mutual understanding -- Monitoring mobilization: a discursive psychological analysis of online mobilizing practices -- Mastering the dialogic tools -- Towards visual strategic communications -- Stakeholder engagement through gamification -- Social issue qua wicked problems -- Reputation spillover: corporate crises' effects on country reputation -- Communication evaluation and measurement: connecting research to practice

This article explores the ways in which C-suite executives are using corporate communications to execute strategy. Over the past two decades, we have seen a profound shift in how leaders view communications within organizations. This shift has moved from a tactical and superficial focus (speech writing, media placements) to a more strategic and elevated level (developing and implementing strategy through communication, sophisticated measurement using big data to understand constituencies and influence reputation). Thus, the central research question in this article is focused on the following theme: "How do leaders use communications to execute strategy in the 21st century?" Through a review of current literature on the topic and synthesis of both published and newly conducted interviews, the article provides a snapshot of leadership communication in organizations today as it relates to the execution of strategy.

"Social Media and Strategic Communications" provides comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Policies, codes of ethics, and recommendations set by business organizations for best practices are also examined. Various research methodologies are employed to analyze the communication strategies applied by advertisers and public relations practitioners who have embraced social media as an integral part of their operations in order to develop and maintain strong and lasting relationships with customers and the public.