Suchergebnisse

1. A story about stories in strategic communication / Michael Dahlstrom -- 2. Strategic storytelling : narrative messaging in entertainment and emergent media / Heather L. LaMarre -- 3. The promise of participatry media : identifying the potential roles of influential content generators in prosocial strategic communication / Kajsa E. Dalrymple and Rachel Young -- 4. The social nature of online media and its effects on behaviors and attitudes / Ashley A. Anderson -- 5. How we talk and why it matters / Myiah Hutchens -- 6. Strategic communication and U.S. national security affairs : critical-cultural and rhetorical perspectives / Hamilton Bean -- 7.Marketer-consumer language cooperation in strategic communication / Ann Kronrod -- 8. How marketing communications influence the formation of food habits prior to adulthood / Anna McAlister -- 9. Social media and crisis communication : explicating the social-mediated crisis communication model / Lucinda Austin and Yan Jin

Cover -- Editorial advisory board -- Improving risk communication and public participation through mutual understanding -- Monitoring mobilization: a discursive psychological analysis of online mobilizing practices -- Mastering the dialogic tools -- Towards visual strategic communications -- Stakeholder engagement through gamification -- Social issue qua wicked problems -- Reputation spillover: corporate crises' effects on country reputation -- Communication evaluation and measurement: connecting research to practice

This article explores the ways in which C-suite executives are using corporate communications to execute strategy. Over the past two decades, we have seen a profound shift in how leaders view communications within organizations. This shift has moved from a tactical and superficial focus (speech writing, media placements) to a more strategic and elevated level (developing and implementing strategy through communication, sophisticated measurement using big data to understand constituencies and influence reputation). Thus, the central research question in this article is focused on the following theme: "How do leaders use communications to execute strategy in the 21st century?" Through a review of current literature on the topic and synthesis of both published and newly conducted interviews, the article provides a snapshot of leadership communication in organizations today as it relates to the execution of strategy.

"Social Media and Strategic Communications" provides comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Policies, codes of ethics, and recommendations set by business organizations for best practices are also examined. Various research methodologies are employed to analyze the communication strategies applied by advertisers and public relations practitioners who have embraced social media as an integral part of their operations in order to develop and maintain strong and lasting relationships with customers and the public.

Populism has been extensively researched in the last few years due to the resurgence of the phenomenon both in Europe and the USA. Most scholars have followed dualistic approaches focusing on an either/or model of populism as an ideology, a discursive frame, or a political strategy, and very little attention has been paid to the communicative aspects of populism. This paper argues for the need to work towards an integrated model of interpretation that takes into consideration the social, ideological, and political conditions that make populism possible or thriving together with the communicative elements of populist phenomena, as they are expressed in variant forms and duration in specific historical and social contexts. Evidence from existing empirical and analytical work is applied in the framework of a Strategic Communication model in an effort to enhance our understanding through a multidisciplinary perspective. It is shown that contemporary populism as a multifaceted power strategy cannot be sufficiently understood as a "communication style" or reduced to a "discourse analysis", but it would rather require a full examination and critical evaluation of political party strategies and media tactics, marketing communications, public relations and advertising campaigns designed to influence large audiences, utilizing multiple media platforms.

Strategic communications has vaulted to the top of the agenda for governments in the West in the vain hope that it might solve a seemingly intractable conflict with jihadist groups, an adversary whose ideology seems to be an essential part of its life-force. However, these governments have failed to grasp why these groups are more adept at using stories to animate their adherents toward the achievement of strategic ends. Unlike Western governments, jihadists use communication to support their use of force. They treat strategic communications as an intrinsic element of war. Consequently, the internal coherence of their messages is greater and more persuasive. Moreover, their propaganda cadres are also nimbler; while they form a loose, decentralised network, they act in accordance with mission command principles, galvanised by a clear sense of the commander's intent and a higher tolerance for risk. Indeed, the West's failed use of strategic communications reveals a startling ignorance of several of Carl Von Clausewitz's principles and arguments, not least the importance of understanding the kind of war upon which one embarks.