Suchergebnisse

International Strategic Alliance is the combination of two or more firm future objective, which achieved by together practices of the MNCs. The term "strategic alliance" can means many things. In its broadest sense, it can apply to virtually any of collaboration between two or more firms, including one or more of the following activities: design contracts; technology transfer agreements; joint product development; distribution agreement; marketing and promotional collaboration; intellectual advice.

Preface -- Strategic alliance management -- Alliance strategy formulation -- Alliance partner selection -- Alliance negotiation -- Alliance design -- Alliance launch -- Alliance management -- Alliance evaluation -- Alliance termination -- Supplier alliances -- Learning alliances -- Co-branding alliances -- International alliances -- Asymmetrical alliances -- Cross-sector alliances -- Coopetition alliances -- Multi-partner alliances -- Alliance portfolios -- Alliance networks -- Business ecosystems -- Alliance co-evolution -- Alliance professionals -- Alliance teams -- Alliance capabilities -- Strategic alliance management : science and art -- Appendix -- Notes -- References -- Index

Cover -- Half Title -- Series -- Title -- Library of Congress Cataloging-in-Publication Data -- CONTENTS -- FOREWORD TO THE SERIES -- ABOUT THE SERIES -- Chapter 1: EXPANDING TO INSTITUTIONALLY DIFFERENT COUNTRIES -- Chapter 2: SMARTER MOVER ADVANTAGE -- Chapter 3: A SHIFT IN THE WIND? -- Chapter 4: CONTRACTUAL ALLIANCE GOVERNANCE -- Chapter 5: GOVERNANCE STRUCTURE CHOICE IN STRATEGIC ALLIANCES -- Chapter 6: TURNING EXPERIENCE INTO ALLIANCE CAPABILITY -- Chapter 7: THE FORMATION OF INTERNATIONAL STRATEGIC ALLIANCES BY BORN GLOBAL FIRMS -- Chapter 8: THE CONTAINMENT OF OPPORTUNISM IN THE POST FORMATION PERIOD OF INTERORGANIZATIONAL RELATIONSHIPS -- Chapter 9: RELATIONSHIP MANAGEMENT IN INTERNATIONAL STRATEGIC ALLIANCES AND NETWORKS -- Chapter 10: SENSEMAKING IN CROSSNATIONAL ALLIANCES -- Chapter 11: NATIONAL CULTURE AND LEGITIMACY IN INTERNATIONAL ALLIANCES -- ABOUT THE CONTRIBUTORS -- INDEX.