Suchergebnisse

Identifies and discusses a number of methodological issues which can arise in the design and administration of instruments for the purpose of large‐scale survey research in manufacturing strategy and practice. Describes two such surveys. Both were undertaken by researchers at IMD, Lausanne, Switzerland. The first was a study of manufacturing strategies in western Europe, while the second was a study of manufacturing practice and performance in Switzerland. A comparison of the approaches taken in the design and administration of the two instruments allows for the identification of a number of methodological issues which are discussed in greater detail. These include sample (sector) selection, respondent preparation, quality assurance for data input, the elimination of bias and gathering of complementary data.

'Thinking About Answers: The Application of Cognitive Processes to Survey Methodology' by Seymour Sudman, Norman M. Bradburn and Norbert Schwarz is reviewed.

Provides detailed survey methodology from the most prominent US preelection pollsters in 1988 & 1992. Topics covered include random-digit dialing, determining the respondent, & adjusting the data. It is shown that poststratification weighting has a dramatic effect on population estimates drawn from the samples, using 1988 data from the Roper Center to compare weighted & unweighted results. The methodological detail was provided by representatives of the survey organizations (as well as from Survey Sampling, Inc., & Marketing Systems Group), during intensive interviews. 1 Table, 3 Figures, 2 Appendixes, 16 References. Modified AA