Wie lässt sich Verhalten erklären und vorhersagen, wie lässt es sich ändern? Antworten auf diese Fragen liefern Theory of Reasoned Action und Theory of Planned Behavior. Diese 2., aktualisierte und erweiterte Auflage des Lehrbuchs stellt die Theorien sowie verwandte und konkurrierende Ansätze vor, setzt sich systematisch mit ihrer Anwendbarkeit auf kommunikationswissenschaftliche Fragestellungen auseinander und liefert einen Überblick über aktuelle Befunde zu Mediennutzung, Adoption, Informationssuche, Medienwirkungen, KommunikatorInnenforschung und Gesundheitskommunikation.
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Although the export orientation of shrimp commodities in developing fisheries sector is very influential and has a great contribution in the country's economic development, but there are still many obstacles encountered in shrimp exports. Besides, domestic market can be an alternative choice for shrimp market. Understanding consumer behavior towards shrimp is very important for producers and government in order to know how consumers' intention in shrimp consumption. Therefore, in this study conducted a consumer behavior analysis of shrimp to determine intention in shrimp consumption in Indonesia by using The Theory of Planned Behavior (TPB). This research aimed to analyze the characteristics of shrimp consumers, to analyze the contribution of attitudes toward behavior, subjective norms, and behavioral control and formulate market education strategy which can increase the consumption of shrimp. Descriptively, the results of the distribution of questionnaires showed that majority of shrimp consumers were less than 30 years old, with private employment type and housewives. The result of model Theory of Planned Behavior toward shrimp consumer behavior shows that there is a significant affects directly to intention which is from Subjective Norm. The influence of the environment are greatly affects consumers in taking decisions before making a purchase of shrimp products. The government in its program or policy has initiated an approach to the domestic consumers of seafood products in order to create high attention of people to consume fishery products.
"Obwohl die Theory of Planned Behavior eines der einflussreichsten Modelle der Sozialpsychologie ist, konnte die Wirkweise ihrer Komponenten bis heute nicht eindeutig geklärt werden. Die theoretisch naheliegende und oft publizierte Vermutung, zwischen Verhaltensabsicht und Kontrollmöglichkeit bestehe eine Interaktion, ist bisher nie eindeutig nachgewiesen worden. Diese Studie entwickelt ein Modell, das den Gedanken der Interaktivität gezielt in die Theorie integriert. Die Bestimmung von Kennwerten, in die intra-individuelle Gewichte an Stelle regressionsanalytischer Koeffizienten einfließen, ermöglicht im reformierten Modell eine echte Verhaltensvorhersage. Die Erhebung der Daten entspricht dem zweiten Experiment der Originaluntersuchung von Ajzen & Madden (1986): 297 Studenten der Universität Hamburg wurden nach ihrer Intention befragt, eine sehr gute Note in der bevorstehenden Klausur zu schreiben. Die entsprechenden Klausurergebnisse wurden als Verhaltenskriterium erfasst. Der Vergleich des neu entwickelten Modells mit der ursprünglichen Theory of Planned Behavior fällt bei der Vorhersage der Klausurnoten (r = .223** zu R = .143) sowie im Linearen Strukturgleichungsmodell (X²/df = 1.48 zu X²/df = 5.34) eindeutig zugunsten des reformierten Modells aus."[Autorenreferat]
This research aims to analyze the influence Theory of Planned Behavior which proxy with attitude, Theory of Planned Behavior which proxy with subjective norm, Theory of Planned Behavior which proxy with perceived behavioral control, information technology, and taxpayer awareness against tax compliance. This research used quantitative as the research methodology and the data used is primary data. The object of this research is the individual taxpayers conducting business registered in KPP"X" Sidoarjo East Java, Indonesia. The population in this study amounted to 7.207 and the sampling technique used simple random sampling with a total of 100 respondents. Partially, the yield of the research stated that the Theory of Planned Behavior which proxy with attitude, Theory of Planned Behavior which proxy with subjective norm, information technology, and taxpayer awareness influence on tax compliance, while the Theory of Planned Behavior which proxy with perceived behavioral control is not influence on tax compliance. Simultaneously, the yield of the research stated that the Theory of Planned Behavior which proxy with attitude, Theory of Planned Behavior which proxy with subjective norm, Theory of Planned Behavior which proxy with perceived behavioral control, information technology, and taxpayer awareness influence on tax compliance.
1. Introduction to the Theory of Planned Behavior2. Methodology3. From Intention to Action: Application of the Theory to a Case Study 4. Moderators in the Theory of Planned Behavior 5. Greasing or Sanding the Wheels? 6. Corruption as a Collective Behavior 7. Corruption as a Collective Action Problem and Policy Implications 8. Extension and Empowerment of the Theory
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This editorial gives a brief introduction to the articles included in the thematic section of Europe's Journal of Psychology, which is devoted to selected recent advances and applications of the theory of planned behavior (TPB). The five contributions address two thematic streams: (1) adjustments and extensions of the original theory and (2) applications of the TPB in public health and the political sciences
This editorial gives a brief introduction to the articles included in the thematic section of Europe's Journal of Psychology, which is devoted to selected recent advances and applications of the theory of planned behavior (TPB). The five contributions address two thematic streams: (1) adjustments and extensions of the original theory and (2) applications of the TPB in public health and the political sciences. ; notReviewed ; publishedVersion
This paper systematically reviews and summarizes individual environmental behavior, which is neglected in the existing research on environmental management, and concludes that such a behavior is influenced by three dimensions, namely, attitude, subjective norm, and behavior control according to the theory of planned behavior. On this basis, combining with literature research, self-efficacy is also taken as one of the influencing dimensions. The influencing factors of individual environmental behavior are then studied and discussed by questionnaire in light of foreign research results. The obtained data can provide suggestions and references for the government to protect the environment of backward minority areas in Western China.
Using Ajzen's theory of planned behavior (TOPB), this study examined wastepaper-recycling behavior among college students in Hong Kong. Two hundred and eighty-two college students completed a questionnaire designed to measure various constructs related to recycling behavior. The results reveal that TOPB significantly predicted both behavioral intention and subsequent wastepaper-recycling behavior self-reported a month later. Perceived difficulty predicted behavioral intention and moderated the intention-behavior link, whereas perceived control had no significant effect. These findings cast doubt on the unidimensional conceptualization of perceived behavioral control. By controlling for the TOPB constructs, general environmental knowledge significantly predicted behavior. Past behavior had a sizeable effect on predicting subsequent behavior, suggesting that TOPB plus knowledge are insufficient to predict recycling. Future studies should investigate the difficulty-control distinction and the differential effects of general versus specific knowledge on predicting wastepaper recycling.
Complementing prior research on the macro- and system-focused views of organizational change, we examined microprocesses of change by attending to 3 different forms of change behavior as predicted by the theory of planned behavior (TPB). Data were collected from 193 employee–coworker dyads working in various organizations in South Korea. Results showed that the TPB-based predictors were related to distinct forms of change behavior. Specifically, the change efficacy of employees predicted their compliance with change, management support for change predicted employees' cooperation with change, and change favorableness was related to proactive championing for change. Magnitude of change was a positive predictor of the 3 forms of change behavior (compliance, cooperation, and championing) and moderated the relationship between change efficacy and compliance with change. We have contributed to the literature by elaborating on the microlevel dynamics of organizational change by introducing the TPB to explain behavioral reactions to change.
Die HPV-Impfquote in Deutschland ist deutlich zu gering, weshalb neue evidenz-basierte Kommunikationsstrategien gefordert werden. Eine Möglichkeit zur Steigerung von Impfquoten bietet die Ansprache individueller Werte, da diese, wenn sie als Bezugsrahmen aufgespannt werden, die Wahrnehmung, Meinung und Einstellung zu einer Thematik beeinflussen können. Die vorliegende Studie entwickelte daher ein Modell, das individuelle Werte in die Theory of Planned Behavior integriert, um wichtige Werte im HPV-Impfkontext zu identifizieren. Zur Modell-Überprüfung wurde eine Online-Umfrage unter Eltern (N = 245) durchgeführt. Die Ergebnisse einer Strukturgleichungsmodellierung zeigen, dass Personen, die Machtwerte als wichtig empfanden, eine negativere Einstellung zur HPV-Impfung aufwiesen, was wiederum zu einer schwächeren Impfintention führte. Dies deutet darauf hin, dass Eltern ihre Kinder mitunter deshalb nicht impfen lassen, weil sie unerwünschte Impfreaktionen nicht kontrollieren können. Die Integration von Machtwerten in Impfinformationen kann somit einen Mehrwert bieten, um impfkritische Eltern von der HPV-Impfung zu überzeugen.
Mittels einer empirischen Untersuchung (n=208) bei Lüneburger Studierenden wird Ajzens "Theory of Planned Behavior" - eine einschlägige Theorie zur Erklärung spezifischen Verhaltens- auf die Erklärung der individuellen Gründungsabsicht angewendet. Im Anschluss an die Darlegung des Forschungsansatzes werden Ergebnisse der Untersuchung besprochen. Hierarchische Regressionsanalysen zeigen, dass Einstellung, sozialer Druck und wahrgenommene Verhaltenskontrolle maßgeblich zur Schätzung der Gründungsabsicht beitragen. Im Modell mit direkter Messung der Einflussgrößen tragen Einstellung und sozialer Druck signifikant zur Schätzung der Intention bei (R2=,543), während die Gründungsabsicht mittels indexbasierter Messung von allen drei genannten Konstrukten signifikant beeinflusst wird (R2=,446). Der zusätzliche Erklärungsbeitrag ausgewählter Hintergrundfaktoren ist indes gering. -- Entrepreneurship ; Gründungsperson ; Unternehmensgründung ; Theory of Planned Behavior ; Gründungsintention ; Lüneburg, Hochschulen
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Purpose Recent statistics concerning webrooming shoppers is indicative of the trending webrooming phenomenon, and points toward the dire need for the addressal of the issue. The purpose of this paper is to reason the consumer's intentional visit to an online store prior to making purchases offline by linking it with perceived channel benefits and uncertainty reduction approach through an application of the theory of planned behavior.
Design/methodology/approach A survey instrument was administered online, and a total of 374 responses were obtained. Respondents were queried with respect to the webrooming sequence, if at all they were into webrooming. The PLS-SEM was used to test the formulated hypotheses.
Findings The factor "Access to reviews online" emerged as the prime perceived search benefit which drives consumers' to first visit an online store, while factors like "access to touch and feel the product," "better post-purchase services offline" and "immediate possession of product" induced customers to later purchase offline. Factors like "E-distrust" and "perceived risks related to purchasing online" notably determined consumer's movement to the physical store for purchasing the product in the second phase of the webrooming sequence.
Research limitations/implications A small sample size limits the authors from drawing definitive generalizations. Due to the lack of studies, individually examining webrooming conduct, a prior qualitative exploration can be conducted to draw more insights.
Practical implications The findings of the study can be utilized by the online retailers for devising strategies to push the webroomers to make purchases online.
Social implications The study creates awareness as to what motivates consumers to webroom, which has been realized as one of the serious issues being faced by the online retailers today.
Originality/value This study addresses a key concern "webrooming phenomenon," which has emerged as a critical challenge in the present retailing dynamics.
