Современный еврейский музей в странах Центральной и Восточной Европы: особенности коммуникации и перспективные подходы к репрезентации ; Contemporary Jewish Museum in Central and Eastern Europe: Features of Communication and Perspective Approaches to Representation ; Šiuolaikinis žydų muziejus Centr...
In: http://oai.elaba.lt/documents/50672967.pdf
The object of this master thesis is contemporary museum communication and representation. The goal of the thesis – to study the features of communication and identify perspective approaches to representation in the activities of contemporary Jewish museums in Central and Eastern Europe by the case of the Jewish Museum Berlin and the Jewish Museum and Tolerance Center in Moscow, as well as to develop recommendations for the Museum of Jewish History and Culture of Belarus. Main tasks of the thesis: to consider the essential characteristics of museum communication, its structure, the concept of strategies; to develop the author's methodology of contemporary museum communication strategies research for further study of selected cases; to conduct a methodological analysis of the case of the Jewish Museum Berlin; to conduct a methodological analysis of the case of the Jewish Museum and Tolerance Center in Moscow; to reveal the problems of the development of Jewish heritage in Belarus in the context of the country's politics of memory; to identify perspective communication strategies and representation approaches for the Museum of Jewish History and Culture of Belarus. The usage of such methods as a theoretical analysis, description, case study, field observation, expert online interview, focus group, synthesis and generalization led to a conclusion that emerging in the 60s of the XX century, the theory of museum communication is actively developing during the 1960s – 1990s, radically transforming the face of the museum. It becomes a cultural institution in which its two most important functions harmoniously coexist – storage and communication. However, henceforth the emphasis in museum activity is placed on mutual dialogical relations with its visitor, which are realized through the museum exhibition. The development receives the museum exhibition designing, which has the goal of helping to uncover the meanings laid down in the exhibition, as well as sociological and psychological researches that help the museum to better understand its audiences. Museum communication, as a result, becomes one of the most important theoretical aspects of museology as an independent scientific discipline, determining the perspective of its evolution to this day. The variety of communication processes of the contemporary museum is a set of tools for the implementation of cultural communication, and the principles of their development are nothing else than strategies for the museum's communication processes designed to construct specific working methods. Understanding the specifics of the communication processes of the contemporary museum made it possible to develop on the basis of the communication model of H. D. Lasswell an author's methodology, which was subsequently used to analyze the cases of the Jewish Museum Berlin and the Jewish Museum and Tolerance Center in Moscow. According to the results of the study, was determined the role of these museums as the agents of the historical and cultural policies of their states – Germany and Russia, acting as tools aimed at solving the urgent problems of a particular society. For Germany – overcoming the country's difficult national-socialist past, and for Russia – determining the problem of maintaining the unity of society in the ethnocultural diversity of a multinational state. Being aimed at such tasks, communication of both museums was physically expressed in costly but well-designed representational solutions, the specificity of which is in the need to conduct a dialogue with an audience that has low knowledge in the field of Jewish history and culture, as well as the complexity of the problematics of museums. Based on the conclusion about the significant role of state historical and cultural policies in the activities of the contemporary Jewish museum in Central and Eastern Europe, it was decided to conduct an in-depth analysis of the features of the politics of memory in Belarus, according to which it became known that in the context of the problematic processes of independence in Belarus, attention of the state turns to consolidation of the nation, which pushes into the background the need to preserve the memory of its ethnocultural communities. Thus, the preservation of the Jewish heritage of Belarus is an "external" problem in relation to the national discourse of the state, remaining on the periphery of its memory practices. These trends have a direct impact on the activities of the Museum of Jewish History and Culture of Belarus, forming a field of interconnected problems around it, which was identified through the study of the museum's case on the basis of the previously developed methodology. From the standpoint of identified problems in the development of the Museum of Jewish History and Culture of Belarus, as well as the results of the whole study, was made an attempt to identify perspective communication strategies and approaches to representations of the Museum of Jewish History and Culture of Belarus that are recommendatory by their nature.