Cover -- Title Page -- Colophon -- Content -- KNIFE AND FORK -- THE TOP-ECONOMISTS' STUPID QUESTIONS -- FROM ICE AGE TO WELFARE -- THE HIT PARADE OF TRUST -- THE BUMBLEBEE -- THE ROOTS OF TRUST -- CORRUPTION -- TRUST IS ELEMENTARY -- THANKS TO THE WILD VIKINGS -- TRUST OR CONTROL
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Contents -- Contributors -- Trust in Society / Karen S. Cook -- Part I. Conceptions of Trust -- Chapter 1. Conceptions and Explanations of Trust / Russell Hardin -- Chapter 2. Solving the Problem of Trust / Carol A. Heimer -- Chapter 3. Trust as a Form of Shallow Morality / David M. Messick and Roderick M. Kramer -- Part II. Trust: Social Bases and Social Consequences -- Chapter 4. Trust as a Form of Social Intelligence / Toshio Yamagishi -- Chapter 5. Trust in Signs / Michael Bacharach and Diego Gambetta -- Chapter 6. Reputations, Trust, and the Principal Agent Problem / Jean Ensminger
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Social media greatly enables people to participate in online activities and shatters the barrier for online users to create and share information at any place at any time. However, the explosion of user-generated content poses novel challenges for online users to find relevant information, or, in other words, exacerbates the information overload problem. On the other hand, the quality of user-generated content can vary dramatically from excellence to abuse or spam, resulting in a problem of information credibility. The study and understanding of trust can lead to an effective approach to addressing both information overload and credibility problems. Trust refers to a relationship between a trustor (the subject that trusts a target entity) and a trustee (the entity that is trusted). In the context of social media, trust provides evidence about with whom we can trust to share information and from whom we can accept information without additional verification. With trust, we make the mental shortcut by directly seeking information from trustees or trusted entities, which serves a two-fold purpose: without being overwhelmed by excessive information (i.e., mitigated information overload) and with credible information due to the trust placed on the information provider (i.e., increased information credibility). Therefore, trust is crucial in helping social media users collect relevant and reliable information, and trust in social media is a research topic of increasing importance and of practical significance. This book takes a computational perspective to offer an overview of characteristics and elements of trust and illuminate a wide range of computational tasks of trust. It introduces basic concepts, deliberates challenges and opportunities, reviews state-of-the-art algorithms, and elaborates effective evaluation methods in the trust study. In particular, we illustrate properties and representation models of trust, elucidate trust prediction with representative algorithms, and demonstrate real-world applications where trust is explicitly used. As a new dimension of the trust study, we discuss the concept of distrust and its roles in trust computing
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"Trust and Trustworthiness represents the culmination of important new research into the roles of trust in our society; it offers a challenging new voice in the current discourse about the origins of cooperative behavior and its consequences for social and civic life."--Jacket
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Aims to challenge the thinking on trust based on studies in stable contexts, by presenting empirical studies of trust and trust building in a number of less stable, less institutionalized settings. This book analyses data from twelve countries and illustrates relations within and between organizations and nations
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