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Abstract The dominant model of universities, especially in the social sciences, is often based upon academic disciplines, objectivity, and a linear knowledge-transfer model. It facilitates competition between academics, educating students for specific professions from an objective, descriptive, and neutral position. This paper argues that this institutional model of universities is inadequate to contribute effectively to societal transitions towards just and sustainable futures. Taking the Erasmus University Rotterdam (EUR), the Netherlands, as an example, this paper illustrates the problems with the dominant (twentieth century) model of universities in the social sciences and explores what strategies universities can develop to transform. It introduces the notions of transformative research and transformative education: transdisciplinary, collaborative, and action-oriented academic work that explicitly aims to support societal transitions. It presents the design impact transition (DIT) platform as an 'institutional experiment' at the EUR and a concerted and strategic effort that lays bare current lock-ins of the dominant university model and the kind of institutional work needed to transform universities.

Perhaps the allusions and references contained in the first part of this article might not be readily intelligible to someone whose childhood was not spent listening to stories from Lewis Carroll's Alice in Wonderland or to someone not presently involved in the current debates about the finance of United Kingdom universities. Let me therefore offer a few words of explanation.Alice in Wonderland, and its companion Alice Through the Looking Glass, are children's stories which explore the limits of reason in most creative ways. Their author, the Reverend C. L. Dodgson, a nineteenth-century mathematician at Christchurch, Oxford who wrote under the name of Lewis Carroll, used the stories to discuss the nature of limit processes in mathematics, the phenomenon of relative size and aspects of the absurd. In the stories animals speak, playing cards come to life and the heroine, Alice, undergoes many transformations of bodily size. Since I regard the recent research selectivity exercise of the Universities Funding Council (UFC) as beyond the limits of reason, I have drawn upon the Alice stories by way of satire and I have tried to use some typical Carroll literary devices — plays on words, accounts of physical transformations and the like — to emphasize the relevant points.