The main guideline of my research was that according to one of the international price comparative studies published by the Hungarian Energy Utility Regulatory Office (henceforth: MEKH) at the beginning of 2017, Hungary's has the lowest price in electric energy consumption and natural gas from the member states of the European Union in recent years. I'd like to introduce in my article the European Union's electricity-energy price changes based on the EUROSTAT databases, and on the data of service providers and regulatory authorities in the member countries. In contrast, I would like to present the examination of natural gas prices on the basis of the specialization databases and to find a correlation with price change. Of course, for the sake of clarity, I look at the primary energy needs of the world and the European Union, the fossil fuels and the electricity consumption amounts of fossil fuels. I also consider, to the analyze import and export, because one of the reasons for energy dependency can be the inadequate energy balance.
Estamos entrando en un nuevo ciclo económico al que podríamos denominar «economía de la reputación». El detonante para este cambio de tendencia ha sido la crisis iniciada en 2008-2009. La pérdida de confianza se ha generalizado, afecta tanto a las empresas como a los gobiernos. La recuperación de la confianza es una tarea prioritaria para la superación de la crisis económica. El autor argumenta que la buena gestión de las marcas y de la reputación son la palanca para recuperar la confianza y hoy son las empresas quienes están mejor posicionadas para impulsar esta gestión de los intangibles estratégicos. La clave para esta recuperación reside en comprender y saber gestionar las redes sociales y las relaciones con los stakeholders puesto que son los «iguales» y los expertos son las únicas fuentes de información sobre empresas e instituciones que tienen credibilidad en los ciudadanos. El autor presenta la creación del laboratorio de ideas Corporate Excellence - Centre for Reputation Leadership, como una iniciativa empresarial que nace en este contexto con el objetivo de ayudar a las empresas y al sector público a gestionar mejor los intangibles clave (reputación, marca y comunicación) y argumenta la utilidad de esta iniciativa para la recuperación de la confianza y para competir en este nuevo contexto de la economía de la reputación. ; We are entering a new economic cycle, which may be named «the reputation economy» —a trend that was triggered by the crisis that started in 2008-2009, when the loss of trust affected both businesses and governments. The recovery of trust is essential for overcoming the economic crisis. The author argues that good reputation management may serve as a tool for restoring trust and today the business sector is in a better position for promoting management of strategic intangible assets. In order to restore trust, it is fundamental to understand and be able to manage social networks as well as relations with the stakeholders due to the fact that peers and experts are the only sources of information on companies and institutions that still enjoy trust of the individuals. The author presents the think tank Corporate Excellence - Centre for Reputation Leadership as a project initiated in this context with an objective to help companies and the public sector to improve management of key intangible assets (the reputation, the brand and the communication). The author argues the utility of this initiative in order to restore trust and successfully compete in this new context of the reputation economy.
