Political Competence and Mass Media Use
In: Public opinion quarterly: journal of the American Association for Public Opinion Research, Band 40, Heft 2, S. 234-238
ISSN: 0033-362X
Relationships between feelings of political competence & cumulative media use in 5 Western nations--the US, the UK, Germany, Italy, & Mexico--were examined. Data from an earlier study by G. A. Almond & S. Verba (THE CIVIC CULTURE: POLITICAL ATTITUDES AND DEMOCRACY IN FIVE NATIONS, Princeton, NJ: Princeton U Press, 1963) was reexamined relating media usage to 'political competence' & 'subjective competence'. The original data, 1,000 interviews from each country, were collected in 1959 & 1960. The current study devised a 'mass media index' as a gross measure of media used to follow public affairs. X2's were used as a measure for statistical significance & gamma was used as a uniform measure of association. Correlations on 25 points relating to subjective & political competence were measured for each country. Wide differentiation among the nations studied suggests that multivariate analysis is needed to establish whether media usage makes a unique contribution to feelings of political competence or acts as a surrogate for other variables. 1 Table. S. Lupton.