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The article is devoted to the image of the woman constructed in the women's magazines in the 1930s.The author describes the transformation of the Soviet woman's model in the context of mobilization. The content of this militarized image and the means of its presentation in print media were studied by content analysis. The sources were texts representing the editorial board's position and readers' letters published in the "Rabotnitsa" magazine from 1930 to 1940.The propaganda of the second half of the 1930s enriched the Soviet woman's image with the category of patriotism. In view of this, military and sports training was of particular importance. Against the background of the militarization of the USSR, magazine discourse formed a hardy, brave and persistent woman's image, equal to a man not only in work, but also in military affairs. Women were assigned a special role in the event of war: to replace men in factories and be able to protect civilians from air chemical attacks by the enemy. The editorial board of the magazine persuaded its female readers that every Soviet woman should learn how to use a gas mask to protect herself and teach others to do so. In addition, over time, it was recommended that women master rifle shooting, the profession of a nurse, and, of course, start or continue working at a factory. The Soviet propaganda presented the women's initiative to learn the profession of a pilot or enroll in the Soviet army as the highest manifestation of love for the Motherland.Thus, in the second half of the 1930s, the Soviet government discourse formed the fourth – military – line of women's mobilization, along with the labor, maternal and disciplinary (control) ones. ; Статья посвящена образу женщины, формируемому на страницах женских журналов в 1930-е гг.В работе описана трансформация эталона советской женщины в условиях мобилизации. Содержание этого военизированного образа и способы его трансляции в печати были изучены с помощью контент-анализа. Источниками послужили тексты, представляющие позицию редакции и письма читательниц, опубликованные в журнале «Работница» за период с 1930 по 1940 г.Пропаганда второй половины 1930-х гг. дополнила образ советской женщины категорией патриотизма. Ввиду этого особое значение приобретала ее военно-спортивная подготовка. На фоне милитаризации СССР через повторяющиеся сюжеты публикаций формируется отчетливый образ выносливой, отважной и стойкой женщины, равной мужчине не только в труде, но и в военном деле. Женщине предписывалась особая роль в случае войны — заменить мужчин на заводах и суметь защитить мирное население от воздушно-химических атак противника.Редакция журнала убеждала читательниц, что каждой советской женщине следует овладеть противогазом, чтобы защитить себя и обучить этому других. Кроме того, с течением времени женщинам рекомендовалось освоить стрельбу из винтовки, профессию медсестры и, конечно, начать или продолжить работу на производстве. Наивысшим проявлением любви к родине журнал считал инициативу женщин освоить профессию летчика или записаться в ряды Красной армии.Таким образом, во второй половине 1930-х гг. советским властным дискурсом наряду с трудовой, материнской и дисциплинарной (контролирующей) мобилизацией была сформирована еще одна — военная.

The aim of the research is a description of superlative application in advertising texts. Frequent application of superlatives is one of the attributes of advertising discourse which unites advertising and political (totalitarian) discourse. The concept of superlative is used in a broader sense (comparing with the application in grammar) in this work. The broader sense of the concept has its own tradition in the discourse research (a similar usage of the term see in V. Klemperer. Lingua Tertii Imperii). It is possible to divide all the superlatives that have been found in advertising texts into two groups – grammatical and semantic. Grammatical superlatives are superlative adjectives and other parts of speech that have prefixes -hyper-, mega-, super-, etc. Semantic superlatives are the words which formally are non-superlative adjectives. Nevertheless, they have such meaning. Discursive superlatives acquire superlative meaning in a particular context, e.g. голографический блеск (holographic gloss). The word 'holographic' does not have a superlative meaning but it is acquired in the advertising context.

The aim of the research is a description of superlative application in advertising texts. Frequent application of superlatives is one of the attributes of advertising discourse which unites advertising and political (totalitarian) discourse. The concept of superlative is used in a broader sense (comparing with the application in grammar) in this work. The broader sense of the concept has its own tradition in the discourse research (a similar usage of the term see in V. Klemperer. Lingua Tertii Imperii). It is possible to divide all the superlatives that have been found in advertising texts into two groups – grammatical and semantic. Grammatical superlatives are superlative adjectives and other parts of speech that have prefixes -hyper-, mega-, super-, etc. Semantic superlatives are the words which formally are non-superlative adjectives. Nevertheless, they have such meaning. Discursive superlatives acquire superlative meaning in a particular context, e.g. голографический блеск (holographic gloss). The word 'holographic' does not have a superlative meaning but it is acquired in the advertising context.

The aim of the research is a description of superlative application in advertising texts. Frequent application of superlatives is one of the attributes of advertising discourse which unites advertising and political (totalitarian) discourse. The concept of superlative is used in a broader sense (comparing with the application in grammar) in this work. The broader sense of the concept has its own tradition in the discourse research (a similar usage of the term see in V. Klemperer. Lingua Tertii Imperii). It is possible to divide all the superlatives that have been found in advertising texts into two groups – grammatical and semantic. Grammatical superlatives are superlative adjectives and other parts of speech that have prefixes -hyper-, mega-, super-, etc. Semantic superlatives are the words which formally are non-superlative adjectives. Nevertheless, they have such meaning. Discursive superlatives acquire superlative meaning in a particular context, e.g. голографический блеск (holographic gloss). The word 'holographic' does not have a superlative meaning but it is acquired in the advertising context.

The aim of the research is a description of superlative application in advertising texts. Frequent application of superlatives is one of the attributes of advertising discourse which unites advertising and political (totalitarian) discourse. The concept of superlative is used in a broader sense (comparing with the application in grammar) in this work. The broader sense of the concept has its own tradition in the discourse research (a similar usage of the term see in V. Klemperer. Lingua Tertii Imperii). It is possible to divide all the superlatives that have been found in advertising texts into two groups – grammatical and semantic. Grammatical superlatives are superlative adjectives and other parts of speech that have prefixes -hyper-, mega-, super-, etc. Semantic superlatives are the words which formally are non-superlative adjectives. Nevertheless, they have such meaning. Discursive superlatives acquire superlative meaning in a particular context, e.g. голографический блеск (holographic gloss). The word 'holographic' does not have a superlative meaning but it is acquired in the advertising context.

Women make up almost 50 percent of all workforce in the European Union countries, but their average hourly rate is 16,3 percent lower than men's (respectively, in Lithuania it is 14,2 percent). In 2016, only in 21 companies out of 500, which is 4,2 percent, women held executive positions. In entrepreneurship statistics based on the founder's gender, women make up only 34,4 percent of independently working employees and 30 percent of business founders. More women possess higher education than men, but only a small part of women hold executive positions or decide to establish their own business. Academic sources often analyze the success factors of women's leadership in the context of managing large international companies, politics, medicine, war industry and education, whereas the factors of successful women's leadership in small and medium-sized enterprises while establishing and developing e-commerce are rarely considered. That is why this study seeks to complexly evaluate the success factors of women's leadership and to create a structure of success factors of women's leadership in Lithuanian e-commerce. To achieve the objective of this study, such research methods as analysis of scientific literature, multiple criteria and expert assessment (structured survey and interview) were applied. While analyzing the success factors of women's leadership in e-commerce in the scientific literature, 95 primary assessment factors, specified with 21 female experts who have established businesses in Lithuania, were identified through the multiple criteria and expert assessment method.

Women make up almost 50 percent of all workforce in the European Union countries, but their average hourly rate is 16,3 percent lower than men's (respectively, in Lithuania it is 14,2 percent). In 2016, only in 21 companies out of 500, which is 4,2 percent, women held executive positions. In entrepreneurship statistics based on the founder's gender, women make up only 34,4 percent of independently working employees and 30 percent of business founders. More women possess higher education than men, but only a small part of women hold executive positions or decide to establish their own business. Academic sources often analyze the success factors of women's leadership in the context of managing large international companies, politics, medicine, war industry and education, whereas the factors of successful women's leadership in small and medium-sized enterprises while establishing and developing e-commerce are rarely considered. That is why this study seeks to complexly evaluate the success factors of women's leadership and to create a structure of success factors of women's leadership in Lithuanian e-commerce. To achieve the objective of this study, such research methods as analysis of scientific literature, multiple criteria and expert assessment (structured survey and interview) were applied. While analyzing the success factors of women's leadership in e-commerce in the scientific literature, 95 primary assessment factors, specified with 21 female experts who have established businesses in Lithuania, were identified through the multiple criteria and expert assessment method.

The object of this master thesis is the problem of domestic violence against women. The goal of this thesis is to identify international legal standards in the field of combating domestic violence against women and ways to implement these standards in national legislation on the example of the Republic of Belarus and the Republic of Lithuania. The main tasks of the thesis are: to define the concept of domestic violence; define the importance of combating domestic violence; track the evolution of standards for combating domestic violence; to define the existing international legal standards for combating domestic violence at the universal and regional levels; find out how international legal standards on combating domestic violence against women are implemented in national legislation on the example of the Republic of Belarus and the Republic of Lithuania; identify problematic aspects of national legislation related to the regulation of combating domestic violence and propose changes based on established international standards in this area. The usage of such methods as sociological, feminist, and evolutionary, analysis, synthesis, deduction, and comparative legal method led to a conclusion that over the past few decades, there has been a radical transformation in the international community's attitude towards violence against women, including domestic violence. The consolidation of guarantees of protection against domestic violence against women at the international level, as well as the development of jurisprudence on this issue, have played a huge role in shaping international standards related to this problem. To eradicate domestic violence, it is necessary to require states to fulfill positive obligations to prevent domestic violence, and the adoption of a specialized law is the first step to combat domestic violence by complying with international obligations.