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Wirtschaftsstandort Wiesbaden: Chancen und Perspektiven einer Stadt = Business location Wiesbaden
Wirtschaftsstandort Duisburg: Chancen und Perspektiven einer Stadt = Business location Duisburg
Wirtschaftsstandort Mannheim: Chancen und Perspektiven einer Stadt = Business location Mannheim
Customer Processes in Business-to-Business Service Transactions
In: Gabler Edition Wissenschaft
In: Business-to-Business-Marketing
Business Warfare
Businesses are under attack. State and non-state adversaries are assaulting companies using drones, mercenaries, cyberweapons, sanctions, and restrictions. Instead of military installations and government institutions, private firms are often the preferred targets in this mode of warfare. Instead of soldiers and squadrons with bullets and bombs, the weapons of choice are frequently economic hostilities and cyberattacks. This is the new war on business. This Article offers an original examination of contemporary business warfare, its growing importance to national and corporate affairs, and the need for better pragmatic approaches to understanding and addressing its rising threat to our economic stability, national security, and social welfare. It begins by providing an overview of the business theater of war, investigating the combatants, targets, and weapons. Next, this Article analyzes recent episodes of business warfare involving the United States, Russia, Iran, Saudi Arabia, and China to ground the theoretical discussion in the real world. These case studies illustrate the complex matrix of considerations posed by business warfare. The Article then contends with the fundamental legal and practical tensions of economic impact, business hostilities, cyberattacks, and non-state actors that emanate from business warfare. Finally, moving from problems to solutions, this Article proposes three workable initiatives to better protect firms and nations against the risks of business warfare. Specifically, it argues for robust business war games, smart cybersecurity guidance and incentives, as well as greater supply chain and market diversification. Ultimately, this Article aspires to provide a practical blueprint for government and corporate leaders to reflect, plan, and act with more urgency about the consequential realities of business warfare.
BASE
Business‐to‐Business Marketing: Strategies and Implementation
In: The journal of business & industrial marketing, Band 18, Heft 3, S. 289-291
ISSN: 2052-1189
Business renovation: business rules (still) the missing link
In: Business process management journal, Band 10, Heft 2, S. 158-170
ISSN: 1758-4116
The main aim of this paper is to present the characteristics of business renovation efforts and research into some aspects of the business process and information modelling. Different business‐rule categories are discussed and the relationships that exist between business rules and other business‐related concepts are presented. The paper also introduces a business activity meta‐model as an integration link between business and information modelling. Its motivation is to help establish an environment in which business rules can be traced from their origin in the business environment through to their implementation in information systems.
Commitment in Geschäftsbeziehungen: Konzeptualisierung und Operationalisierung für das Business-to-Business-Marketing
In: Gabler Edition Wissenschaft
In: Business-to-Business-Marketing
Industriegütermarketing: Grundlagen des Business-to-Business-Marketings
In: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
Business Men and the Business Cycle
In: The annals of the American Academy of Political and Social Science, Band 109, Heft 1, S. 291-295
ISSN: 1552-3349
Business-to-business marketing: a strategic approach
B2B eCommerce: basics, business models and best practices in business-to-business online trade
This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered. The content ¨ Basics of B2B eCommerce ¨ Special features of B2B eCommerce ¨ Business models in B2B eCommerce ¨ Best Practices in B2B eCommerce ¨ Risks in B2B eCommerce The author Prof. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce and Head of the eweb Research Center at the Niederrhein University of Applied Sciences. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.