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This paper investigates the diversity issue in business contexts in Switzerland from a linguistic perspective and reports the results of field activities in two multinational enterprises. Using a qualitative-empirical approach, the paper analyses two interviews with Heads of Communication in charge of the development and implementation of communication strategies for a culturally and linguistically diverse workforce. Particular attention is paid to the role of English as the corporate language, and to attitudes towards language. A methodological agenda will be proposed which is intended as a contribution to the field of Linguistic Diversity Management. ; Dieser Beitrag untersucht den Problembereich der sprachlich-kulturellen Diversität in multinationalen Unternehmen der Schweiz aus einer pragmatischen Perspektive. Ausgehend von Interviews mit Entscheidungsträgern aus den Kommunikationsabteilungen zweier multinationaler Firmen geht der Beitrag der Frage nach, wie und in welchen Zusammenhängen die kulturelle und sprachliche Diversität der Belegschaft in die Kommunikationspraxis solcher Entscheidungsträger einfliesst und die Sprachpolitik des Unternehmens bestimmt. Die Ergebnisse der Analyse werden von methodologischen Fragestellungen gerahmt, die aus der pragmatischen Betrachtungsweise hervorgehen. ; This paper investigates the diversity issue in business contexts in Switzerland from a linguistic perspective and reports the results of field activities in two multinational enterprises. Using a qualitative-empirical approach, the paper analyses two interviews with Heads of Communication in charge of the development and implementation of communication strategies for a culturally and linguistically diverse workforce. Particular attention is paid to the role of English as the corporate language, and to attitudes towards language. A methodological agenda will be proposed which is intended as a contribution to the field of Linguistic Diversity Management.

This paper distinguishes three phases in the popularization of linguistic relativity: the phase initiated by Benjamin Lee Whorf himself; a second phase during which linguistic relativity was formulated and tested as a research hypothesis; and the current phase during which language-relativistic assumptions have penetrated the mass media. To diagnose the spread of relativistic assumptions, 560 articles in both English and Greek print and electronic media were considered. The articles were published over the period 2010–2019. They fall, roughly, into eighteen categories. Some of the articles report explicitly on linguistic relativity research, while others presuppose language-relativistic ideas in handling issues as disparate as the effectiveness of managerial discourse, the appropriateness of political correctness, or the possibility of communicating with aliens. The large number of article categories as well as the tacit assumption of linguistic relativity in a growing number of articles are indicators of how popular linguistic relativity has become in folk-linguistic discourse.