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"Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complimented by sidebars written by scholars and industry professionals, chapter summaries, and end-of-chapter exercises. This book is ideal for introductory social media courses in communication, public relations, and mass communication departments as well as courses in digital media and public relations. Online resources include social media writing templates, sample posts, and content calendar templates. Please visit www.routledge.com/9781032185873"--

Beginning in 2020, the Crosscurrents section of this journal featured 10 provocative essays on the theme of "Encounters in Western Media Theory." These essays stemmed from scholars' engagements with various canonical texts in media, cultural, and communication studies that took the Anglophone Global North as a taken-for-granted site for making sweeping theoretical claims. In this editorial, we reflect on the critiques and arguments that scholars have developed to move past debates about "internationalizing" and "de-westernizing" the field of media, communication, and cultural studies. Taken together, the essays published in this themed section grapple with the shifting terrain of academic knowledge production and the potential for redefining practices of reading, citation, and teaching.

Abstract

Existential Media revisits existential philosophy through a reappreciation of Karl Jaspers' philosophy, and of his concept of the limit situation: those ultimate moments in life-of loss, crisis and guilt-which we are called upon to seize. Introducing the field of existential media studies in conversation with disability studies, the new materialism and the environmental humanities, the book offers a media theory of the limit situation which brings limits, in all their shapes and forms, onto the radar when we interrogate media.

The academic discourse on the West and the East is not new, and it has been commonly believed that non-Western countries must learn from the West in order to develop their own societies. Here, comprehending the notion of the West is considered significant, as it offers a model of comparison. While it is not necessary for the perspectives and process to be radical, it should be convincing to grasp Asia as a formation of a changeable force to the West. Of course, media scholars have to avoid limited perspectives emphasizing only intra-Asian dialogues; instead they must analyze Asian perspectives in the globalization context. What non-Western scholars must contemplate are not only paradigms that are unique to Asian society but also general trends and norms that apply to the globe so that they can identify new trends and directions, which provide fundamentals to advance new theories and norms in global media studies. This certainly contributes to a broadening of media theory and comprehension in a way that takes account of the practices of non-Western countries outside the Anglo-American sphere.

Making, media, and theory -- Workshop : conductive play dough -- In defence of uselessness -- Workshop : useless box -- Writing with a soldering iron : on the art of making attention -- Workshop : smartphone basket -- Digital rituals, wearables and non-users -- Workshop : resistor case -- Epilogue: Dirty media.

Recently some scientists studying what happens in neurons when animals move freely created a bizarre media assemblage. This combined the generation of virtual world events for worms (by tampering with their neurons via optogenetics) with these worms "free" movement through their actual surroundings. Contemporary media and world are indeed finding many strange continuities and overlaps. Yet this paper suggests that what looks strange in such assemblages has always been the case. Contemporary media only draw attention to this more because, first, they possess more technical power to work within the entire world as medium, and, second, they increasingly diagram media/world relations with an acceptance of world as medium and media as world.Long ago, Alfred North Whitehead wrote of this 'world as medium'—for him, a medium for the 'vector transmission' of feeling. For Whitehead, "worlds" are worlds of feeling (feeling as worlding). Signal, the basis of media and communication, is feeling in movement, which is to say the world in movement, which is to say the world communicating itself in feeling as it creates itself. Things or events—both of which we can consider as what Whitehead terms "actual occasions"—do something special within the world as medium. They maintain their intensity. This paper will outline a theory of affect, signal, intensity and world, drawing largely from Whitehead and Deleuze. It will also provide a quick series of propositions concerning affect and politics that arise from thinking the world as medium. It draws attention not only to Whitehead's usefulness for thinking media and world but to Whitehead's own media philosophy (and in a couple of footnotes yet to be developed, to Whitehead's importance to media and communications theory and practice in the 20th century).

This work examines how effective democratic participant media theory (DPMT) is in the Nigerian media context, in terms of the tenets upheld, tenets not upheld as well as tenets marked with ambiguities. Data from the analysis of the editorials of three national newspapers –The Nation, The Sun and Vanguard - show that only The Sun - has editorials published daily, which supports the theory's tenet of the citizen's need for content. Political issues emerge fifth among six other sub-themes in their coverage and the citizen's determination of the need for media content turns out to be the purview of the journalists who are centrally controlled.

What are the premises of the major questions in media theory? Arguing for better questions this contribution notes the persistence of eurocentricism, ­mediacentricism and technological determinism and the dominance of the ­experience of what Jared Diamond calls the WEIRD (Western Educated Industrialized Rich Democracies) nations in framing the terms of debate and study.Anthropology in works such as Larkin (2008) may help defamiliarise the ­presumptions of western media theory and more clearly address the question of 'Where is the global "Greenwich Mean Time" of Media Theory?' Arguing for the need to place the technological present in historical perspective (cf Edgerton, 2008) this contribution makes the case for the primacy of historical and spatial contexts over the immediate moment of technological invention – on which so much attention is customarily focussed. To focus on media technologies and 'inventions' without considerations of their context runs the risks of embracing such dangerous simplifications as the idea that their socio-cultural effects can be deduced from their presumed technological 'essences' – whereas any given technology may very well come to have quite different significance in varying cultural contexts.

This article places particular emphasis on the criticism of cultural imperialism that began in the mid-1980s and that is now subsumed under the rubric of `cultural studies' and its key concepts: the active audience, audience `resistance' to media messages, and polysemy. It contrasts the political economy school with cultural studies. The positions of Herbert Schiller and Armand Mattelart on the `resistance debate' are outlined, with the author concluding that while Schiller still asserts the validity of cultural imperialism thinking, Mattelart has moved in a slightly different direction. Nonetheless, while the latter has welcomed the departure from monolithic research models, he by no means endorses cultural studies positions, particularly their political implications. The article also contrasts the way `resistance' has been used by postmodernists in the field of communications with its meaning as articulated by two prominent writers in the field of comparative literature: Edward Said and Ngugi Wa Thiong'o. Both writers still validate the notion of cultural imperialism and use the term `resistance' to refer to the struggles against colonialism and imperialism in the countries of the South.

"His reference text presents the important components for grasping the potential of social computing with an emphasis on concerns, challenges, and benefits of the social platform in depth. The book is ideal for undergraduate, postgraduate, and research students who want to learn about the issues, challenges, and solutions of social platforms in depth."--