Suchergebnisse

Modell ist ein akzeptanztheoretisches, das neben betriebswirtschaftlichen insbesondere Erkenntnisse der Medien- und Kommunikationswissenschaft ber cksichtigt.Nach der Sichtung der verf gbaren Literatur aus Betriebswirtschaftslehre, Medien- und Kommunikationswissenschaft sowie Sozialpsychologie wurden erste Thesen formuliert und anhand qualitativer Interviews mit Experten und Nutzern validiert. Im Fokus stand hierbei die Gew hrleistung einer m glichst vollst ndigen Erfassung der Determinanten der Akzeptanz.Daran anschlie end wurde das Modell (Strukturgleichungsmodell) entwickelt und anhand einer quantitativen Studie (Online-Befragung) empirisch berpr ft, bei der als Beispiel einer innovativen Medientechnologie das interaktive Fernsehen pr sentiert wurde. Die Analyse erfolgte mittels multivariater Verfahren (Faktorenanalyse, AMOS). Die empirische Analyse best tigte das Modell und die Determinanten der Akzeptanz innovativer Medientechnologien.

Advertorials are a form of outside lobbying that organized interests use to influence policy makers & attentive publics. It is apparent by their popularity that organized interests consider them to be an effective form of political communication. Recent studies have dealt with advertorials related to the ordinary business of politics & public affairs. This article examines advertorials associated with an extraordinary event, the September 11, 2001, terrorist attack & the ensuing "war on terrorism." The authors analyze 689 advertorials sponsored by 415 organized interests that appeared in the New York Times from the attack through the first anniversary to the end of 2002. Typologies of advertorials (11), organized interests (21), corporate & noncorporate economic interests (30), & 9/11 content (28) are used to document what types of advertorials were placed, what interests availed themselves of advertorial campaigns, which organizations sponsored the most advertorials, & what messages were being communicated. The rationales of organized interests in sponsoring advertorials in response to a national trauma like 9/11 are discussed. 4 Tables, 2 Appendixes, 31 References. [Reprinted by permission of Sage Publications Inc., copyright 2004 by the President and the Fellows of Harvard College.]

Presents a different interpretation of the "Buffy paradigm," based on the social satire show, Buffy the Vampire Slayer, & referred to in the post-September 11 (2001) report by Anthony H. Cordesman of the Center for Strategic & International Studies in Washington, DC, "Biological Warfare and the 'Buffy Paradigm'." Cordesman used the Buffy paradigm as an example of what not to do in the war on terrorism, but, the author argues, he missed the moral message of the series that illustrates fighting evil while holding on to one's humanity. L. A. Hoffman

Objective. We revisit earlier studies investigating depictions of public service in children's literature, attempting to answer the question of how public servants are portrayed. Methods. We perform content analysis of 93 books & examine 868 characters for benevolence & competence. Results. We find that public servants are portrayed as no more incompetent or malevolent than other adults in children's literature. On a few dimensions, we find just the opposite. Women in general are portrayed as more benevolent than men, although the same patterns are not found between sexes when examining only those in the public service. Conclusions. If children are developing negative stereotypes of government officials & institutions, these stereotypes do not appear to be formed through their reading of children's literature. 4 Tables, 1 Figure, 1 Appendix, 20 References. Adapted from the source document.

Explores changing portrayal of civilian-sector employees and elected officials and depiction of themes involving governmental practices and performance in prime time television programming, and extent to which the public's increasingly negative attitudes might be formed by the programs; US. Based on a study of 9,588 characters in 1,234 programs, of whom 561 (6%) were either public officials or federal, state, or local civil servants.