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This wide-ranging and innovative book develops an original theory of the media and their impact on the modern world, from the emergence of printing to the most recent developments in the media industries. John B. Thompsonis Reader in Sociology at the University of Cambridge and Fellow of Jesus College, Cambridge.

With books such as Discourse Networks and Gramophone, Film, Typewriter and the collection Literature, Media, Information Systems, Friedrich Kittler has established himself as one of the world's most influential media theorists. He is also one of the most controversial and misunderstood. Kittler and the Media offers students of media theory an introduction to Kittler's basic ideas. Following an introduction that situates Kittler's work against the tumultuous background of German 20th-century history (from the Second World War and the cultural upheaval of the late 1960s to reunification), the book provides succinct summaries of Kittler's early discourse-analytical work inspired by French post-structuralism, his media-related theorising and his most recent writings on cultural techniques and the notation systems of Ancient Greece. This clear and engaging overview of a fascinating theorist will be welcomed by students and scholars alike of media, communication and cultural studies.

This qualitative research was conducted by mining the client's behavior by using the theory and method of base mining and database. For this reason, 15 customer theories were applied through Twitter, telegrams and interviews with 10 bank managers from the province of Kurdistan. The compilation of the first topics was done during the coding process and the categories were obtained. Then, in the coding step of the base, the link between the coding paradigms was determined; In the step of selective coding, all the coding paradigms are explained. Compared with previous research, it can be found that the current model eliminates defects of the previous model and offers a complete picture of effective terms on the behavior of the banking client and, finally, offers a model of customer behavior in private and government banks.Customer' behavior, Social Media, Theory Mining Method, Database, Data Mining.

Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, regulatory constraints upon media operations, and changing economic value, providing key insights into media business activities. With the structure and value of media industries changing rapidly and sometimes dramatically, this text moves beyond a basic documentation of historical patterns to help readers understand the mechanics of change, offering insight into the processes reproducing contemporary trends in media economics. Thoroughly updated in this third edition, Media Economics focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within specific media industries, including newspaper, magazine, television, cable, movie, radio advertising, music, and online industries. New for this edition are chapters on the advertising, book publishing, and magazine publishing industries. Chapters contributed by expert scholars and researchers provide substantial discussions of the crucial topics and issues in the media industry sectors, and emphasize both domestic and international businesses. Offering a thorough examination of the economic factors and forces concerning the media industries, Media Economics is appropriate for use as a course text for advanced media management and economics students. It also serves as an indispensable reference for scholars and researchers in media business arenas.

'I came to this collection as a discourse theory sceptic. I still have doubts, but the editors' lucid and helpful introduction, and the excellent chapters, have opened my eyes and ears to the potential value of this approach. This is a major contribution to theorising the contemporary media.' - David Hesmondhalgh, University of Leeds, UK 'Lincoln Dahlberg and Sean Phelan have compiled an excellent collection of studies on Discourse Theory and Critical Media Politics that clarify how discourse theory can work to enrich media/communication studies. The introduction provides a succinct overview of contemporary discussions and positions concerning discourse theory and the succeeding articles provide articulation of the concept with studies of media, democracy, and contemporary politics.' - Douglas Kellner, UCLA, USA 'This is a most welcome volume. It presents a long overdue engagement between media politics and discourse theory. Combining theoretical discussion and empirical illustration, this important volume takes Discourse Theory forward in this crucial field.' - Lasse Thomassen, Queen Mary, University of London, UK