Sporto klubų teikiamų paslaugų konkurencingumą įtakojantys veiksniai: Kauno miesto sporto klubų pavyzdžiu ; The factors influencing the competitiveness of the sport clubs services: the examples of the sport clubs in Kaunas
The object of the paper: factors influencing the competitiveness of the sport clubs services. The problem of the research: what are the main factors influencing the competitiveness of the sport clubs? The aim of the research is to determine the main factors influencing the competitiveness of the sport clubs. The objectives of the research: 1. To analyze the theoretical point of the factors influencing the competitiveness of the sport clubs. 2. To identify the main factors and the reasons for the influencing the competitiveness of the sport clubs in Kaunas. 3. To make a model influencing the competitiveness of the sport clubs services. The hypothesis of the research –the quality of the services is the main factor influencing the competitiveness of the sport clubs' services. Conclusions: 1. The competitiveness of the sport clubs' services is influenced by internal and external factors. The internal factors: the conditions of the factors, demand conditions, related and service industry (clusters), structure of the company, strategy and competitiveness, manager/ developer of the strategy, company's image and the quality of the services. Also was defined that the competitiveness of the sport clubs' services is influenced by external factors such as: government, opportunity, international business, economic and social factors. 2. The competitiveness of the sport clubs services in Kaunas city is influenced by the internal competitiveness factors rather than external. The image and the services quality of the sport club are most important factors among the internal factors, whereas, the economic and social factors are the most essential among the external factors. Competitiveness of the sport clubs services reasons are clients' personal interests and their social satisfaction. The external factors influencing the competitiveness of the importance of the sports clubs reasons are for the state and society, settled values and norms. 3. The model of the factors influencing the competitiveness of the sport club was made according their arrangement in priority. The internal and external surroundings of the competitiveness of the sport clubs are presented in the practical model of the competitiveness of the sport clubs. SUGGESTIONS: In order to increase the competitiveness of the sport clubs in Kaunas it is recommended: • To pay attention to the internal factors influencing the competitiveness of the sport clubs. The analysis determined that the improvement of the sport club image should be the priority, because this factor was determined as the most essential factor of the competitiveness of the sport clubs in Kaunas city. The improvement of the sport club interior and exterior, the behavior with the customer could be the main points of the sport club strategy increasing its competitiveness. • In order to remain competitive the external factors influencing the competitiveness of the sport club should be also improved. The analysis has determined that the social factors are the most important influencing the competitiveness of the sports club, therefore the activity of the customers should be promoted and the global customers' value, their belief and life style changes should be developed also.