Suchergebnisse

The article investigates the strategy of forming the image of the political leader in the context of the presidential election campaign. It points out the importance of the creation of professional images in the political activity of political leaders during their pre-electoral career. in addition, the concept of archetypes and their importance in the formation of the image of a political leader is outlined. The political images of the leaders of the presidential race of the United States of America are characterized. In the research aims to establish the meaning of the image for a political leader, the strategies of its formation and determine the prospects for future research. The methodology of the research is determined using methods of analysis, synthesis, behaviorist, systemic, structural-functional approach. It is concluded that, political imaging reveals a variety of technologies to improve speech, behavior, pronunciation of convenient words in the implementation of political activity. The lack of a thorough and complex analysis of this issue is evidenced by the fact that the number of scientific studies on the problem of political image in the context of the presidential campaign is scarce, at least in Ukraine.

This article seeks to untangle the way in which the political campaigns -- especially the television campaigns -- influenced in the electoral preferences of the two main candidates. Based on available data of political advertisement & using diverse statistical models, this article shows that the relationship between advertisement & preferences is not direct. The influence of media in preferences happens through two mechanisms that are frequently studied in media literature: agenda-setting & priming. Adapted from the source document.

Este trabajo presenta los resultados de una investigación cualitativa que explora el fenómeno de la promoción publicitaria de los políticos de carrera en contenidos televisivos no comerciales, la cual tuvo un auge a partir de la reforma electoral de los años 2007-2008. A partir de entonces se prohibió la compraventa de espacios en medios electrónicos para la promoción político-electoral, así como la aparición de funcionarios públicos en la publicidad oficial. Por medio de entrevistas a profundidad se recopiló información que, codificada con base en el modelo de la teoría fundamentada de Strauss y Corbin, permitió comprobar la existencia de publicidad política encubierta, así como esbozar una definición de la misma y determinar sus características, causas y consecuencias. De esta forma se concluye que, pese al cambio legal con el que se intentó introducir un nuevo modelo de comunicación política más equitativo y erradicar la venta de espacios en televisión para publicidad política, esto no fue posible dadas las condiciones estructurales del sistema político mexicano y la relación existente entre medios y gobierno, misma que impacta sobre la comunicación política a la vez que rebasa la cuestión electoral y su marco regulatorio.

Examines how political competitiveness and changes in public opinion resulting from democratization require the use of new communication and marketing strategies; describes media campaigns by presidential candidates Francisco Labastida, Roberto Madrazo, and Manuel Bartlett, 1999; Mexico. Summary in English.

In this paper we analyse the influence of the 2008 and 2011 Spanish electoral campaigns on political efficacy. For this purpose, we employ statistical analysis with poll data. The results support the hypothesis that electoral campaigns can have a positive impact on political efficacy. Adapted from the source document.

Ideological confrontation among the 2006 contenders, & the so-called polarization in the campaign were two widely commented features of the 2006 campaign & election. This article suggests that ideological views had some impact on the electoral choice, particularly through the influence of the polarized character of the campaign. I use two measures of the ideological views, an objective one (opinion-based placement on a spatial scale) & a subjective measure (self-placement on that scale) to test this hypothesis. The empirical evidence shows that the correct location of the candidates had different effects on the contenders. Locating Lopez Obrador as a left-wing candidate resulted in a lower probability of voting for him, whereas the correct location of Felipe Calderon increased the probability of casting a vote favorable to him. Adapted from the source document.

The editor of this thematic journal volume notes that the papers herein were first presented at the conference "Mexico, Elections 2006," coordinated by the Centro de Estudios Espinosa Yglesias & the Centro de Investigacion y Docencia Economicas in Apr 2007. The contributions focus on Mexico's presidential & legislative elections of 2 July 2006, which will always hold a special place in Mexico's democratic history for two reasons: (1) the country's two primary parties, the National Action Party (PAN) & the Institutional Revolutionary Party (PRI [which held hegemony for decades]), had an important rival, the Party of the Democratic Revolution (PRD); & (2) only 233,831 (0.56%) of the total national vote placed the PAN ahead of the PRD, leaving the PRI in third place. Both the close competition & the accusations of fraud put forth by the PRD made this an extraordinary election. The parties, the candidates, & their respective campaigns are the topics of the nine articles that follow. S. Stanton

This work examines a crucial part of modern presidential campaigning in Mexico: candidate appearances in municipalities. It also traces the changes in presidential campaigning over the past 30 years & finds that modern campaigning does not just involve mass media appeals, but also "the ground war," that is, candidate visits to cities & towns all across Mexico. In order to understand how parties in Mexico strategize the candidate appearance schedule, we have gathered a unique database that examines all the municipalities visited by each candidate to understand how campaign teams spend valuable resources. Adapted from the source document.

Discusses the role of electronic media and political marketing in the July 2, 2000 election of Vicente Fox, and their influence on the Mexican voters. Summary in English.