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Designed as a handbook, this text provides media, speech (public speaking, interpersonal, small group, and organizational communication), and theatre educators with both the theoretical and practical ammunition to fight the assessment battles on their campuses. The philosophical implications of accountability are balanced with concrete, specific, and usable assessment strategies. Stressing student, faculty, course, program, department, and institutional assessment, this book's aim is to provide, in one place, information that will help diverse and complex communication programs face the growin

Recent assessment trends suggest that those interested in media literacy in higher education will need to clearly define the term and develop standards and competencies to measure media literacy student-learning outcomes. Standards, one from an accreditation agency and the other from an academic association, are presented as starting points for further conversation.

Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Preface -- Part I: The Foundation For Reform -- 1 The New Liberal Arts -- 2 Media Education and Technology -- 3 The New Professionalism and the University: A Blueprint for Renewal -- 4 The New Professionalism and Media Practioners: A Blueprint for Reconstruction -- Part II: Building For Reform -- 5 Frameworks for the Enriched Major -- 6 Building Toward the New Professionalism -- 7 Teachers and Students on the Front Line of Reform -- 8 Accountability and Accreditation -- References -- Author Index -- Subject Index.

This book, part of the BEA Electronic Media Research Series, brings together top scholars researching media literacy and lays out the current state of the field in areas such as propaganda, news, participatory culture, representation, education, social/environmental justice, and civic engagement. The field of media literacy continues to undergo changes and challenges as audiences are reconceptualized and reconfigured, media industries are transformed and replaced, and the production of media texts is available to anyone with a smartphone. The book provides an overview of these. It offers readers specific examples and recommendations to help others as they develop their own teaching and research agendas. Media Literacy in a Disruptive Media Environment will be of great interest to scholars and graduate students studying media literacy through the lens of broadcasting, communication studies, media and cultural studies, film, and digital media studies.