Europe's migration crisis in media discourse: content analysis of US and European media
The article discusses the impact of mass communication on the formation of public opinion on migration movements in Europe in 2018 among the citizens of the host country. A number of patterns of shaping society's attitude towards migrants were identified, as well as the reasons for the incitement of hatred towards immigrants. The content of articles of American and European news media was also analyzed. Thematic areas in which the media present migrants are most often identified. This choice of editions is explained by the purpose of identifying the general trends and differences between information resources, the target audience of which is the population of different countries – the USA, the UK and European countries in general. The media reflects the processes taking place within and around society. Results contain the context in which a journalist poses a particular problem of great importance for the subsequent perception. The humanistic orientation of European Union policy has become the basis for the creation of programs that provide benefits for refugees, contribute to improving their living conditions, and facilitate the process of crossing borders to save them from the above factors. This is why we have taken into account the period of the 2018 migration crisis. The analysis revealed thematic areas in which the mass media most often present displaced people, which testifies to the general concepts in which society views the problem of migration adaptation. Mass media is not only an indicator of the society response to immigration movements, but also shapes consumers` opinion on information regarding migrants.