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The book showcases research on digital entertainment solutions in different sectors. In recent years, digital media have evolved to include bandwidth-rich, smart, and connected platforms accessed via computers, tablets, smart phones, social media, and video game consoles. The high connectivity and vast processing capacity of these platforms have allowed for platform-agnostic, streaming, always-on, entertainment-on-demand consumption of digital content in a way distinct from traditional models of entertainment consumption. Moving beyond the unilateral delivery of content, with fixed positions of the entertainers and the entertained, digital entertainment is now dynamically generated by users and providers, blurring the boundary between producers and consumers of entertainment. With the increasing accessibility of multimodal media that surround audiences with sensory-rich information, digital entertainment is becoming more immersive. Dr. Subhankar Das is an Academician, Researcher, Author, Writer, Blogger, Data Science trainer, and Social Media Marketing Consultant. He is currently working as Professor and Researcher in the Honors Program, Duy Tan University, Da Nang, Vietnam, with 14+ Years of Teaching and Research Experience and more than 26 Scopus SSCI and SCIe publications. Dr. Saikat Gochhait teaches at Symbiosis Institute of Digital & Telecom Management, Symbiosis International Deemed University Pune, India and Neurosciences Research Institute-Samara State Medical University, Russia. He is Ph.D and Post-Doctoral Fellow from the UEx, Spain and National Dong Hwa University, Taiwan. He was Awarded DITA and MOFA Fellowship in 2017 and 2018. His research publication with foreign authors is indexed in Scopus, ABDC, and Web of Science. He is a Senior IEEE member.

Digital Entertainment -- Preface -- Learning Objective of the Book -- Highlights of the Book -- Contents -- Notes on Contributors -- List of Figures -- List of Tables -- 1 Consumer Engagement in Digital Entertainment: A Systematic Review -- 1 Introduction -- 1.1 Concept of Consumer Engagement (CE) -- 1.2 Concept of Digital Entertainment -- 2 Methodology and Systematic Literature Review -- 2.1 Papers Selected for Systematic Review Using the Inclusion Criteria -- 3 Results -- 3.1 Year Wise Number of Publications -- 3.2 Author Wise Citations -- 3.3 Publisher and Journal Wise Number of Articles -- 3.4 Country Wise Publications -- 3.5 Type of Digital Entertainment Media -- 3.6 Research Methods Adopted -- 4 Findings -- 5 Conclusion -- 6 Limitations -- 7 Future Research Scope -- References -- 2 Review of Consumer Engagement and Digital Entertainment on Over the Top Platforms -- 1 Introduction -- 2 Review of Literature -- 2.1 Consumer Engagement: The Theoretical Framework -- 2.2 Understanding Digital Entertainment -- 2.3 Leveraging Technology for Engagement -- 2.4 Creating Immersive Experiences -- 2.5 The Role of Engaging Content -- 3 Model Adaptation -- 4 Conclusion -- References -- 3 A Study on Processing of Information Storage & -- Use of New Age Consumers in Digital Wellness Sector Through Story Telling & -- Creating Interest -- 1 Introduction -- 1.1 Consumer Information Processing Model and Advertisements -- 2 Marketing vs. Advertising Review -- 2.1 Sales Through the Internet and Possible Problems -- 2.2 Herbal Cream Ads for Joint Diseases -- 3 Analysis & -- Conclusion -- References -- 4 Games Features for Health Disciplines for Patient Learning as Entertainment -- 1 Introduction -- 2 Health Consequences of Gaming for Health -- 3 Gaming and Health Frameworks -- 4 Behavior Change Theories.

AbstractThe focus of the present study is to compare and assess the socio‐economic implications of the 1918 influenza pandemic and the COVID‐19 pandemic in India. Both pandemics are similar in the nature of their disease and spread, and have had a far‐reaching impact on society and economies worldwide. To achieve their objective, the researchers adopted the method of systematic literature review (SLR). The findings of the review have been categorised in four subsections: comparison of 1918 influenza and COVID‐19 pandemics in a global context; economic consequences of a pandemic in India; social consequences of a pandemic in India; and the pandemic mitigation measures adopted by India. The findings suggest there are similarities in the socio‐economic implications of the two pandemics and also indicate that developing countries face more severe implications of such pandemics as compared to developed countries. The research findings from the review of literature are followed by the recommendations made by the researchers.